IM Creator (XPRS) Website Builder Review

IM Creator (XPRS) – is a free website builder, which comes with a convenient WYSIWYG editor and provides an extensive variety of advanced features needed to launch and manage different types of projects. The system is mainly geared towards the needs of artists, who need professional portfolios, entrepreneurs willing to establish reliable business presence and web designers involved into the development of websites for commercial and non-commercial use. It also works well for the creation of eCommerce websites, landing pages and blogs.

Launched in 2011 in New York by Jonathan Saragossi, the website builder now is one of the best SaaS-platforms with a visual editor. One of the interesting features of the system is its free premium accounts for non-commercial organizations, students and artists. Other people can also use IM Creator for free, but they don’t have an opportunity to connect their own domains to the websites created. Also surprising is that eCommerce functionality is included with Free accounts. This is quite unusual. Any person can start selling products or services in terms of the platform without investing any money at all.

As of today, more than 17 millions of websites have been launched with it and many more are under development. The final decision regarding the use of the platform still depends upon the quality of realization, depth of functionality and convenience of use you expect to avail in the long run. Now, we can analyze all the features of the service to draw the concrete conclusions.

IM Creator
  • All-in-one platform.
  • Integrated eCommerce and Blogging.
  • Stylish and responsive templates.

1. Pros and Cons

IM Creator is a quality WYSIWYG website builder that features brand style and approach to the web building process. When testing the service, we have defined both strong and weak points of the system and it’s high time to mention them now.

You can start building a website even without registering with the system.
Appealing responsive templates, an opportunity to add your code to the website.
The abundance of stripes, convenient customization of sections.
Practical and affordable White Label model.
An opportunity to get a free premium license for non-commercial projects.
Quality Knowledge Center.
Powerful eCommerce engine.
A free plan is available only for non-profits, students, and artists.
The building process may seem a bit complex at first.
You can’t upload your own fonts.
You can only sell one item at a time for eCommerce.
IM Creator
  • White Labeling opportunities.
  • Comprehensive support center.
  • Various customization options.

2. What Is It Good for?

IM Creator is an advanced WYSIWYG website builder, which is a great value for your money. The service will initially meet the needs of small and medium businesses and it will also work great for artists, students, and non-profits, who will get an opportunity to run a website at no cost here. The platform comes with a powerful eCommerce engine, blogging options, an abundance of responsive templates, and extensive design customization tools.

The system will appeal to practical people, who value the result above all. Yes, the model of creating web pages out of stripes implies certain website similarities. However, it is easy to launch them, the design is appealing and the websites are perfectly displayed on any mobile device.

3. Ease of Use

IM Creator is a website builder with one of the most convenient visual editors. One of the undeniable highlights of the system is its “Stripes & Polydoms” technology that looks quite advanced and even a bit futuristic for users, who have never encountered such a website design approach before. All the projects launched with IM Creator are made of responsive blocks – stripes of versatile structure and functionality. By interchanging the required stripes and setting them up, you get a ready-made website.

There is nothing simpler than that as the process somewhat reminds standard drag & drop web design approach. There are non even any widgets (separate elements) here, which are often considered too complicated for combination by many users. Due to the availability of ready-made blocks, the system ensures complete automatization. It’s impossible to mess anything up here.

Signing In

When you register with the system, you just need to provide your email, password, and nickname to get started. Right after that, you’ll be redirected to the dashboard, where you’ll have to pick a template and start customizing it.

IM Creator signin

The interface of the service is pleasant, the ergonomics are top-notch level. Nonetheless, the editor abounds in options, icons, and other elements. It is moderately simple and you have to be attentive when working with it.

IM Creator choose interface

Otherwise, you risk overlooking menu access, a switch option, or something like that. The majority of the settings panels come with tabs. IM Creator is a bit deeper and more complicated than you might think at first glance.

Template Editing

IM Creator excels at functionality, flexibility, and the feature set provided. As mentioned above, the major functional element of this website builder is a stripe. Each page consists of interchangeable responsive blocks with versatile content. Depending on its purpose, each stripe has its own settings. The essence of building websites with IM Creator goes down to the right compatibility and design of such blocks. Their combinations and design edits allow for maximum flexibility.

IM Creator template editor

Going Live

Generally, this is one of the most convenient and logically structured systems. It is a perfect choice for newbies. It takes around 1-2 hours only to explore it. What matters most, IM Creator allows getting the required result quickly and effectively.

If you wish, you can publish your website the same day you started building it. Due to its approach to web page design, the system ensures reliable protection from any mistakes. Whatever you do, this will initially look nice. Just don’t forget to connect your domain and preview your site before going live.

The preview mode makes it possible to see how the site runs on desktops, tablets, and smartphones. Simply choose the mode you need deepening on the screen dimensions.

IM Creator going live

IM Creator
  • Advanced editing system.
  • Mobile preview mode.
  • Custom domains to connect.

4. Features & Flexibility

IM Creator is a quality WYSIWYG website builder that features brand style and approach to the web building process. It comes with a set of advanced features not only to customize the website but also promote it.

Customization and Styling Tools

The website builder managed to boost the speed of the website building process by 30%. Besides, developers have added some new functions to make the customization more intensive.

To add new stripes, you should activate the “+” button between the neighboring blocks. You’ll see a beautiful animation and the list of the available stripes, which are sorted out by categories based on their purpose: header, projects, services, features, gallery, pricing, team, article, text block, bio/cv, blog, forms, slideshow, social, call to action, testimonials, logos, maps, widgets, elements. Each category contains around 5-10 block realization options.

The «Elements» section makes it possible to add the basic elements to the website, thus contributing to the functionality of each stripe: title, picture, subtitle, video, body, quote, link, icon, map, raw (needed to add your own HTML code, Javascript, CSS, and Embed Codes). That is, you can create structurally complicated separate content blocks by using these elements.

The basic principle is as follows: editor areas are subdivided into sections, by clicking which you get a menu of tools, options, etc. The items you will be offered will depend upon the block and element type you will click. There are several variants here. Have a look at the example: some blocks come with a small “+” icon, by clicking which you will be offered an «Add a new element or item» menu to add videos, icons, links, dividers, or blank containers.

By clicking a certain element (like a slideshow), you will see a menu that allows choosing an overlay color, adding a link, or getting to the section settings – a menu with a rich choice of options in the sections, namely:

  • Settings” offering a choice of visible section elements (button, title, subtitle, body), an opportunity to set up the alignment and vertical block position or activate its full-screen height;
  • Slideshow” allows setting up the slideshow duration and autoplay;
  • F/X” providing a choice of one of 11 effects for passive elements and mouse hover. It is also possible to choose a filter and shadow factors;
  • Pro” makes it possible to choose the maximum stripe and content area width as well as the space values (padding/margin, px) for each element inside a section.

IM Creator Slideshow Settings

Apart from that, there are also high-level menus here, the settings of which affect the entire website or separate pages. In the left central part of a screen, you will find a «Website Style» settings icon that allows creating new web pages and choosing the existing ones for further editing. There are several sections of settings here, namely:

  • Style” that allows choosing website template type (wide or narrow), default fonts, and web page background;
  • Menu”, which offers a choice of one of 9 menu layout types (center-oriented, sidebar, hamburger, hidden, etc.);
  • Scroll f/x” providing a choice of one of 3 scrolling effects (slide, grow, fade);
  • Page widgets” that allows adding web page widgets (chat, share, feedback, loader, topper, ribbon, snow, or custom code).

IM Creator Site Settings

Widgets and Integrations

IM Creator offers extensive social integration options, which lets you select and connect social media profiles to the website you work on. There is even an opportunity to customize social media buttons so that they could match the overall design and style of your project.

Besides, the stripes «widgets» category allows adding the Google event schedule list, SoundCloud audio player, OpenTable reservation form (which makes IM Creator an interesting solution for restaurants), PDF viewer, and connecting Facebook comments. In other words, you can add blocks here, the functionality of which will differ from the combination of the standard elements (text, images, video, etc.).

Multilingual Projects

The website builder also comes with a multilingual support tool, which allows for creating several versions of your website in the languages of your choice. There is no need to integrate special plugins or widgets to reach this goal – just decide on the languages you’d like to select for your project and go ahead to create them! By the way, if you have any doubts or are just not sure how to get started, IM Creator offers an informative tutorial that will help you launch and customize a multilingual website.

IM Creator SEO

Websites launched with IM Creator have a clear quality code and are well-indexed by the search engines. Having created a website with this service, you can count on good promotion perspectives in terms of those factors, which depend on the system itself (speed of work, web page code validity, correct out-of-the-box settings etc.).

IM Creator SEO Settings

You can personally set up search engine visibility for each web page, add title, description and keywords, upload favicon and social image, connect Google Analytics and Facebook Pixel. Obviously, you can connect a domain name to the website, but only after you upgrade to the premium subscription.

Apart from the sections, which differ in the type of the displayed content only, Blog and Store are especially interesting. These are stripes, the use of which can change your website type. Basically, these are independent functional units, which are wider than the other ones. It makes sense to discuss their features in detail.

IM Creator Blog

You can choose one of 5 variants of the news feed structure. All of them look visually appealing: title, description, full publication button. They can be designed by various combinations of positions and visibility. Apart from that, it is possible to insert a video or something else into the content field (the part, where an image is inserted by default).

IM Creator Blog Post Editor

Just like any other section, a blog comes with its own settings block, namely:

  • Settings”, where you can choose a blog structure type, the number of elements and spaces in a line as well as the height of each of them. You can also remove a section header and a title with a description here;
  • Background”, where you can select the preferred colour, your own image or the one from the media center of the service;
  • Layout”, where you can set up the publication template output (format, alignment, boxed or stretched);
  • Effects”, which allows setting up the effects when a section appears on a screen or when you hover a mouse on it, choosing filters and opacity degree of the title images;
  • Pro” that makes it possible to set up section width, content part, spaces between the elements and neighboring sections as well as to activate the image download ban option.

You can view the posts list in this menu, change their sorting and add new ones. To edit the posts, you should choose a text and the «Edit Post» section in the opened menu. You will see an editor, in which you can prepare an article, using all the available IM Creator elements.

Blog functionality is organized in a peculiar way here. It is convenient to use it, but its options obviously lag behind those of specialized services. Its feature set will be enough for a business website, a personal website or news presentation.

IM Creator eCommerce

To add an online store, you should choose a corresponding stripe and add it to the page. The service offers 9 variants of show window designs that can be set up just like any other sections. To activate Store Settings, you should click any stripe area – the principle remains the same as in the rest of IM Creator sections. You will get access to the following sections:

  • Settings”, where you can select gallery type (regular, fit, mazonite), the number of products displayed in a line, distance between them and height of each item;
  • Background” offering the choice of a layout color that will be visible between product cards;
  • Layout” providing a choice of product card templates and types of content alignment in them;
  • Effects”, which allows setting up the effects when a block appears on a page or when you hover a mouse on it;
  • Pro”, where you can set up the maximum width of web store sections, separate items, content part and spaces between the elements.

IM Creator eCommerce

Visual show window set up is organized in the same way as for the rest of the stripes. You can access the Store Dashboard from the section menu. The dashboard contains the major parameter sections, including:

  • Summary” with the general info on the amount of active web store sections, products, orders and profit;
  • Sections”, where you can get access to all the published sections with products and their settings: the choice of product type (physical, digital or service), cost edit option, SKU, names, subtitles, descriptions and upload of new products to the chosen section. You can also change product display order, add the discount in percentage, shipping cost or assign a «sold out» status.
  • All Products”, which offers a list of products from all the published web store sections. The settings are the same as those applied for the products of a separate section;
  • Orders” enlisting the orders with customer data, dates etc.;
  • Communication” offering the settings of email formats automatically sent to the clients from a web store;
  • Transfers”, where you can add the payment details to accept online payments. Bank account, PayPal and Stripe are available here. You can also have a look at the turnover rate of your web store;
  • Settings”, where you may find fields to provide your web store name, currency, shipping cost and email for notifications.

It makes sense to point out an important nuance: any item has a default «buy» button, which comes with a link to the shopping popup. That is, a popup window will appear after you click on it, which will offer you to provide your credit card data and email to confirm the payment as well as an opportunity to send notifications about an order status.

Helpful Tip: if you wish to open a separate page with product description, you should tick a «description» box in the «Products» section. You can also add or replace an image there. These data will be displayed on a separate product page.

IM Creator online store is quite simple. Show windows look appealing, it is easy to edit them and add products. They offer basic currency, payment and shipping settings. This solution will come up for trading platforms with a limited product list. For example, you can create several pages and add product categories with 2-3 show window screens on each of them. Such an e-store will function and look well.

IM Creator
  • A powerful blogging engine.
  • Built-in merchants’ functionality.
  • Advanced customization features.

5. White Labeling

IM Creator White Label tool works great for web designers, resellers, hosting companies and white labels – that is, for all those users, who plan to apply the entire feature set of the website builder to start their own businesses. The White Label license model grants users the unlimited use of all the website builder resources.

IM Creator analitics

You can use the service under your own brand name without mentioning the third-party representatives and launch your own SaaS projects to make a profit. This can be beneficial for independent web designers, who need unlimited access to the website builder, web studios, hosting companies willing to launch their own website builders, or corporate clients, who have the intention to establish their business presence on the web.

IM Creator has a 14-day money-back guarantee for those users, who decide that White Label isn’t for them for any reason. The system also guarantees secure payments due to the incorporated SSL Certificate.

IM Creator
  • Full refund guarantees.
  • Self-branded opportunities.
  • Safe transactions and encryption.

6. Design & Templates

Templates are, probably, among the strongest IM Creator points, when it comes to customer generation. The website builder currently offers modern, visually-appealing and professional themes to fit various niches. The platform cooperates with some of the best web designers, who are responsible for template development and, thus, it puts a powerful emphasis on contemporary website and graphic design trends.

IM Creator templates consist of stripe-related tools you get along with an editor. Obviously, design will matter a lot here. Ready made designs look very nice.

You cannot call them stunning as we still deal with a typical responsive structure, which features standard tendencies and consistency. Nonetheless, the choice of templates is appealing due to their quality and versatility of section design approaches.

It should be pointed out that you cannot change a template when working with it. If you edit the content and save it, then you’ll have to create a new website to change a template. So, it makes sense to choose the design that will be maximally close to your goal right from the start.

Template categories are as follows: business, services, art/design, health/wellness, photography, restaurants/food, ecommerce/retail, fashion/beauty, weddings, music/video, lodging, tech, reseller.

Category names give a hint on the niches IM Creator works best for. It makes sense to highlight restaurant, wedding and business. By the way, eCommerce designs also look pretty good. You aren’t likely to find a customer, who will refuse to place an order in such a web store, assuming a product matches their requirements and preferences. We also liked music templates: they are attractive and make it possible not only to present your creativity, but also to sell music or video.

IM Creator Templates

All IM Creator templates are scalable and responsive, while design customization options are versatile and powerful. The website builder offers interesting design tools like scrolling, entrance and mouse-over effects, for example, which give your a project truly modern and fancy look. It’s possible to add or delete the sections, change their positions, set up the structure of each of them, spaces, inner content etc., when designing your website layout.

The system abounds in free fonts and icons you can choose with regard to your project style. Image editing options are also extensive. You can crop and edit the images as you wish, choosing their opacity and color, applying animation effects etc.

There is also an opportunity to add your own widgets as a code. To do that, you should choose «Raw» in the «Website Style» options block and then access the «Code» tab in the menu you are offered. This is where you can write any HTML, JS and CSS code. You can also select «Raw» widget in the «Elements» section and do the same.

Generally, IM Creator websites look modern and attractive. The animated preview mode will surely appeal to many users. Nonetheless, you cannot change templates on the go and edit the codes of the available stripes or items.

However, you can add HTML code to a header or integrate your own widgets into a website. This surely requires coding skills and not everyone needs that. The majority of users will be satisfied with visual design editing tools and results.

IM Creator
  • Stylish and 100% responsive themes.
  • Access to HTML/CSS/JS.
  • Over 100 options of different types.

7. Customer Support

IM Creator support

There is a “Help” link in the IM Creator editor header, where you can activate tips, view a short informative video on how to work with the system, visit the Knowledge Center (a detailed FAQ with sections and search option) or get in touch with the tech support team, leaving your Email for feedback.

When it comes to customer support, the service features a standard for the first-class projects level: live chat support, 24\7 email support; everything you need is available here and works on a decent level.

IM Creator uses a ticketing system, which makes it possible for users to submit support tickets to the system developers, when they encounter any problems or wish to have their system-related issues solved. Having reviewed the query, a support agent contacts a user providing the best solution to the problem. The average time of the system response constitutes around 12 hours. This is quite an impressive result, considering the fact that IM Creator currently empowers over 11 million websites across the globe.

Additionally, the system allows downloading a helpful and informative user guide that provides the detailed information regarding the most crucial system nuances. Most contemporary website builders don’t have such an option yet.

IM Creator
  • Round-the-clock support.
  • Extensive knowledgebase.
  • Live Chat feature and tips.

8. Plans & Pricing

The website builder offers two major types of plans. The first one refers to casual users who want to build projects for themselves. Here you may choose from three major packages:

  • Students, artists, and non-profits get a completely free plan with unlimited hosting, access to all themes, and eCommerce tools with no ads.
  • Premium account costs $8 per month and offers the same features as in the previous plan but on a paid basis.
  • Unlimited License costs $350 per year it includes some of the White Labeling options and services for resellers and organizations.

IM Creator pricing

The second option involves plans purely designed for White Labeling clients. They include:

  • A Standard White Label plan costing $350 per year with unlimited licenses, integrated report, and tracking, control over users, etc.
  • A Host It Yourself Plan costing $2,500 per year with API access, editor’s style control, custom stripes, and more.
  • A Servers Control Plan costing $25,000 per year with servers’ ownership, login APIs, a customized website builder copy placed on your own server, and all features from the two previous plans.

IM Creator pricing

It is also important to specify the eCommerce billing nuances. All the sales profits are accumulated on the inner account of your plan. The money can be further transferred through Stripe with a 5% IM Creator commission fee for the payment transaction.

IM Creator
  • Unlimited free plan for non-profits.
  • Expanded White Labeling opportunities.
  • Affordable plan for personal use.

9. Website Examples

With so many different features and instruments delivered by the website builder, you probably cannot wait to see some of the real and live site examples built using IM Creator.

Nathan Gregory – a commercial director

Nathan Gregory – a commercial director

Cabinet 37 – organization of state affairs

Cabinet 37 – organization of state affairs

Vicky Diaz – a yoga teacher

Vicky Diaz – a yoga teacher

Moran Shavit – a professional photographer

Moran Shavit – a professional photographer

Nominal Content – a filmmaking studio

Nominal Content – a filmmaking studio

YeeLight – an online shop of lighting fixtures

YeeLight – an online shop of lighting fixtures

10. Conclusion

IM Creator
  • Advanced customization opportunities
  • Free plan for non-profits and students
  • Extended White Labeling options
  • Good for portfolios, and small business

IM Creator is an advanced WYSIWYG website builder, which is a great value for your money. The service will initially meet the needs of small and medium businesses and it will also work great for artists, students and non-profits, who will get an opportunity to run a website at no cost here. The platform comes with a powerful eCommerce engine, blogging options, an abundance of responsive templates and extensive design customization tools.

The system will appeal to practical people, who value the result above all. Yes, the model of creating web pages out of stripes implies certain website similarity. owever, it is easy to launch them, the design is appealing and the websites are perfectly displayed on any mobile device.

In our opinion, IM Creator is a very good product that may be of great interest for many users. It also makes sense to consider the White Label Standard solution, which offers beneficial terms for the developers of client websites. The disadvantages of the service are minor, while the advantages are substantial. We definitely recommend it.

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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