Transferring from Webflow to WordPress

switching from webflow to wordpress

Have you made up your mind to switch from Webflow to WordPress? The reason for such an action may differ with regard to your current web design objectives, priorities, website type you run, budget and other vital aspects.

In the prevailing number of cases, however, website owners are driven by the same goals: they either wish to boost their projects’ performance and generate traffic or need a more flexible and feature-rich system to keep working on their website development. In other words, if there is anything you are not satisfied with when using Webflow, you may consider migrating to WordPress.

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Whatever reasons you have to switch from Webflow to WordPress, you should realize that it won’t be simple and fast at all. The fact that Webflow is a website builder and WordPress is a CMS speaks for itself. This means that you will have to deal with technical aspects (hosting/domain transfer, website traffic redirection etc.), search engine ranking preservation as well as content transfer details to be able to fix the bugs on time. To find out the ways of handling these nuances, take your time to explore the following guide.

1. Moving Website from Webflow to WordPress – Is it Worth It?

There are various reasons to migrate from Webflow to WordPress, but the most obvious of them are listed below:

  • Webflow is a professional website builder, which requires coding background. WordPress, however, is a more feature-laden CMS, which increases your chances to start a quality website with it. So, if you possess programming basics, WordPress might be a more reasonable solution to use.
  • When starting any website with Webflow, you may face the need to switch to a more powerful platform like WordPress because of the rapid development of your business. Whatever niche you specialize in, the CMS will definitely cover your business/web design needs.
  • If you intend to create unique website design, moving to WordPress will also be a good idea. This is because the CMS delivers deeper flexibility and functionality along with powerful integration options.

Regardless of your actual reasons to switch from Webflow to WordPress, you can be sure that the result will come up to your expectations. The CMS makes it possible to launch and manage all types of feature-rich web projects. You just have to figure out whether your coding proficiency is enough to work with the system. If so, then this is a surely worthy solution you won’t regret.

2. Webflow versus WordPress – What Is the Difference?

Webflow and WordPress both make it possible to start feature-rich and visually-appealing websites. They have much in common yet the major distinction between the platforms is their nature and implication. While Webflow is a professional cloud SaaS website builder, WordPress is the world-known open-source CMS that requires coding proficiency to be used to the advantage.

As a DIY platform, Webflow grants access to the rich integrated functionality and design customization tools by default. The website builder comes with built-in eCommerce and blogging engines, high end website editing tools, a collection of free, responsive and fully-customizable customizable templates as well as powerful integration capabilities.

As opposed to it, WordPress offers quite a limited number of themes and extensions right from the start. However, there are hundreds of templates and plugins created by third-party developers on the web. They belong to various niches and you can choose from free and paid apps/themes that will come up to your project specialization. Integration of these plugins and designs, though, impies coding skills – keep that in mind when making your choice.

Gutenberg WordPress

Finally, there is another huge distinction between the platforms. It tackles the hosting/domain choice aspect. Webflow comes with integrated hosting and domain name connection available to all registered users in all the plans offered. To host your website with WordPress, you won’t go without picking a provider and a domain name for your project. This obviously requires extra financial investments.

Mentioned above are the main differences between Webflow and WordPress you should be aware of, when making your choice. Consider these nuances and explore the available options in details to define the platform that will adhere both to your skills and requirements.

3. How to Switch from Webflow to WordPress – The Ultimate Guide

As soon as you realize your readiness to start the Webflow-to-WordPress website migration process, make sure to follow these must-have steps to gain success.

  1. Prior to getting started, you should understand one of the major distinctions between these two systems. Webflow is a website builder. This means that it stores all the files ad content on its own servers. WordPress, in its turn, is a CMS that doesn’t offer integrated hosting and, thus, projects built with it are stored on third-party hosts. This means that the first must-have step for you is to pick a trusted hosting provider (and a suitable plan) to transfer your website files to it. We recommend start with Bluehost as it’s the top-recommended hosting by WordPress.
  2. Bluehost Dashboard

  3. Install WordPress. CMS installation is not quite complicated – just follow the guidelines to cope with it in a few minutes. If this is your first CMS installation experience, though, you may need some time to read the tutorial to overcome the potentially dangerous nuances, which may prevent you from handling the task.
  4. Reach the Webflow dashboard to export the content. Keep in mind, though, that not all the files are transferred in the automated mode. You’ll have to transfer some of them manually, which also takes time and knowledge. These files will remain on your Webflow domain name. Make sure to copy them afterwards. Here is the brief overview of both content types:
    • Content, which can be exported automatically, involves standard WordPress pages, gallery pages, blog page that comes along with the submitted posts. Texts, images and embedded blocks are also included into this file category.
    • Content, which may remain untransferred, involves event, product and album pages, audio, custom CSS and style elements, video and product blocks as well as index pages to mention a few.
  5. Go to the Webflow Collections Panel, where all your websites and files are stored. This is where you can pick and transfer any project (collection) from the website to WordPress by using the CMS export/import feature. To export the required collection, open the one you are interested in and click the “Export” button. Choose as many collections as you need. These may be standard files or products (if you are going to transfer the eCommerce website). To transfer the products, you need to download them into a CSV file to save a backup version of your product collection. You can further import the CSV file into your new WordPress website. To initiate the export process, activate the WordPress logo you’ll see in the popup window. After the completion of the file export process, don’t forget to download the file and store it on your desktop computer.
  6. Webflow Blog Post Export

  7. Import the Content. The next step is the content import. To import the downloaded files into your new WordPress website, access the control panel of the CMS and find the “Tools → Import” page there. You’ll see the list of services to pick. Choose WordPress and install the importer plugin. This is done automatically. Upon the completion of the file download process, activate the plugin along with the importer link. Finally, upload and import the files from the initial export file you have downloaded to your computer. Go to the import settings page and pick the name for the content you plan to transfer. It’s up to you to choose the available admin user or to create a new one.
  8. WordPress Import Posts

  9. Image Import. What you should know is that WordPress does not support automated image importing option. Thus, you will have to complete the task manually. For this very purpose, you will have to install and activate special WordPress plugin called “Import External Images Plugin”. Right after that, you should access the “Media → Import Images” page and launch the transfer process.
  10. Customize WordPress Permalinks. While migrating from Webflow to WordPress, traffic preservation should be one of the major priorities. To make sure you won’t lose your website traffic, check the newly-generated WordPress URL structure and customize the permalinks, if needed. Fortunately, WordPress is a SEO-friendly platform that will help you customize all the URLs correctly.
  11. Check Content Availability. As far as not all content can be transferred from Webflow to WordPress automatically, you should check the files that are left and move them manually.
  12. Customize Your New Website. As soon as you are done with the major website migration steps, it is high time to proceed to its customization. Take your time to explore the major WordPress nuances and start customizing your project in details. Make sure to transfer the main meta tags (titles and descriptions) for each page of your website correctly.

It’s crucial to highlight the importance of keeping your Webflow website active until you make sure the migration process has been successfully completed.

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4. How to Transfer Own Domain Name from Webflow to WordPress

Having tested your new website performance, you can proceed to the final yet one of the most crucial steps – domain name transfer. In case your Webflow website has a registered domain, it makes sense to move it to the selected hosting provider as well. The rules and the steps needed to handle the task will mostly depend upon the host you plan to work with.

Generally, the process of domain name transfer encompasses two crucial steps. The first one is to transfer your active domain away from Webflow, while the second one is to move/connect it to WordPress.

To complete the first stage, you should reach your Domains page in the Webflow dashboard, pick the one you intend to transfer and disable it to get the authorization code you will further provide, when connecting it to WordPress. Then you’ll need to sign up for the CMS, choose one of the available plans and follow the guidelines the system generates to properly move or connect your Webflow domain. It usually takes around 5-7 days to complete the entire procedure.

5. Professional Webflow to WordPress Migration Services

When it comes to moving your Webflow website to WordPress, it is crucial to realize how challenging and time-taking this process is. This is true even for web design experts, not to mention non-techies. An important issue to keep in mind is that there are currently no automated Webflow to WordPress migration services. Thus, you have only two ways to complete the task – either to handle it on your own or to hire professionals competent in the niche.

If you clearly understand all the steps the procedure involves and are sure that your web design and programming background is enough to complete the transfer process on your own, you can definitely give it a try. The guidelines listed above will help you with the main steps.

But what about those users, who don’t have a single notion of the website transfer process? For this user category, professional assistance will certainly come in handy. Web design pros like the SiteBuilders.PRO team have years of expertise and deep niche knowledge to take care of all the technical nuances. This is especially true, considering the notable differences between a website builder and a CMS.

They also take into account special parameters of your project not to overlook essential details. This means that all your website entities (content elements, texts, graphics, medial files, eCommerce info, hosting/domain, SEO settings etc.) will be thoroughly moved in the manual mode to ensure the utmost project safety and proper performance upon the completion of the task. What’s more, you will be able to stay connected with the guys afterwards to solve the problems you may encounter, while managing a website.

Bottom Line

The process of switching from Webflow to WordPress is not quite complicated yet it still requires understanding of the migration process as well as attention and some skills or background to make it a success. This is because the platforms differ a lot in their application, web design approach and integrated functionality. Awareness of these nuances is the surefire key to correct website transfer between the systems. That’s why, the choice of the best migration options matters a lot.

When deciding on the most suitable solution, you can choose from two options – DIY and professional website transfer. The first one does not always make sense as it involves coding proficiency and deep knowledge of nuances both systems have. Thus, cooperating with professional services like SiteBuilders.PRO definitely works best here and guarantees quality result.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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