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How to Create an Event Website

How to Create an Event Website

So, you are planning to throw a party and want to get as many people as possible to it. Or you may simply need to promote different events and have visitors registered. Depending on what your final goals are, you might need to create an event website from the ground. The task is easier than it seems considering dozens of specialized website builders and platforms that do not require coding skills or hiring outsource developers that usually cost thousands of dollars.

A dedicated event site is a good tool to handle effective branding and introduce vital features to keep your visitors engaged. It will let you regularly come up with updated content and details, new event descriptions, ticket sales, special offers, etc.

Wix – The Best Website Builder to Create Free Event Website

Product Name:WIX
Official Website:https://wix.com
Booking engine:Yes
Built-in CRM:Yes
Complexity:Very easy
Free plan:Yes
Paid plan:From $13/mo

Wix – is the best website builder to create free event websites and one of the most flexible DIY platforms you can find out there. The system works great for all types of event-related projects. It is characterized by the ease-of-use and impressive convenience as it does not imply any coding proficiency at all. Whatever your web design proficiency rate is, you will be able to use the website builder to the advantage.

Wix Features

Wix stands out from the crowd due to its versatile collection of free and paid widgets available in the App Market. If you are right about to start an event website, Wix Events is certainly the widget to go for. This is an award-winning app designed to throw parties, host conventions, sell tickets to concerts and shows etc. You actually get a bunch of tools to create dedicated event projects, modify them, integrate payment services, create and manage guest lists and more.

wix events dashboard

Along with Wix Events, you can pick other add-ons and widgets that can contribute to your website performance. These include Event Viewer, Events Calendar, Google Event Calendar, Boom Event Calendar, Eventbrief, Sell Tickets, AnyNews, Countdown Timer, LiveChat, Contact Form and many more.

The website and builder also comes with a booking engine realized by means of Wix Bookings widget integration. It works great for organizing business meetings, creative evenings, conferences, concerts and other suchlike events.

Wix lets you create and customize an online forum by means of Forum widget connection. This especially works great for long-lasting events. Users will be able to join the online community and take active part in it, sharing their opinions, comments, ideas, photos/videos and other related content.

Wix Designs

The website builder boasts a stunning collection of templates, which currently encompasses over 550 themes. Event category is available here as well. This is where you can find dozens of designs for all types of events, be it a personal or a business project, a wedding party, a conference, a meeting or what not. All Wix templates are free and mobile-ready by default.

wix events templates

They come with a set of integrated features that are related to the event niche. These include checkout forms, call-to-action buttons, “How to Get” section, schedules, integrated Maps etc. When it comes to template customization, Wix lets you choose from two options. The first one – Standard Editor – works best for experienced web designers, while the second option – Wix ADI – is a better pick for beginners as it ensures an automated web design approach.

Wix Cost

Along with a free plan that is a nice solution to test the website builder, Wix has several premium subscriptions to come up to the needs of various user categories. These include Website and Business/eCommerce subscriptions. Have a look at the terms they encompass now.

Website Wix Plans

  • Combo ($14/mo) – absence of system ad banners, free domain name connection for 1 year, custom domain, 30 minutes of videos, free SSL Certificate, 24/7 customer care, 2GB bandwidth, 3GB storage space;
  • Unlimited ($18/mo) – Site Booster App (free for 1 year), Visitor Analytics App (free for 1 year), 2GB bandwidth, $300 ad vouchers, 10GB storage space, 1 hour of videos,;
  • Pro ($23/mo) – Events Calendar App (free for 1 year), unlimited bandwidth, 20GB storage space, social media logo files, 2 hours of videos, professional logo etc.;
  • VIP ($39/mo) – first priority support, 5 video hours, 35GB storage space etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – customer accounts, no Wix ads, unlimited bandwidth, custom domain name, free domain for 1 year, plans and recurring payments, 20GB storage space, 5 video hours, $300 ad voucher, secure online payments, 24/7 customer support;
  • Business Unlimited ($27/mo) – 10 video hours, business development tools, 35GB storage space etc.;
  • Business VIP ($49/mo) – availability of the complete Wix Suite, 50GB storage space, customized reports, unlimited video hours, unlimited bandwidth, priority support.

Whatever plan you will go for, it will come with a money-back guarantee that lasts for 14 days. What’s more, Wix allows saving big when subscribing to its plans for the first time. For this user category, the system offers a 50% discount that can be availed every week from Tuesday to Thursday.

Summary

Wix is a great choice for event website development and customization. Along with quality niche templates, the website builder offers a high end Wix Events widget as well as other add-ons that ensure effective project creation. Pricing policy is reasonable as well to comply with the needs of diverse user categories.

WordPress – Free CMS to Create and Manage Event Website

Product Name:WordPress
Official Website:https://wordpress.org
Booking engine:No
Built-in CRM:No
Complexity:Complex
Free plan:Completely free
Paid plan:Paid themes and hosting

WordPress – is a free CMS to create and manage event websites, which currently ranks first in the list of modern web design platforms. The software excels in design customization and plugin integration options, making it possible to run all types of event projects. This is not the easiest system you can use to start a website as it implies at least baseline coding proficiency yet it is worth effort and time to be mastered and used for website development.

WordPress Features

The Content Management System stands out from the crowd due to its extensive selection of plugins, integration of which contributes to the development of feature-rich event web projects. Some of the top plugins related to this niche include Events Manager, Event Organizer, All-In-One Event Calendar, Event Espresso 4 Decaf, EventOn, My Calendar, Amelia, Tickera, Venture Event Manager, Stachethemes Event Calendar and more.

Along with event plugins, WordPress delivers a broad range of customer support add-ons and extensions. These encompass LiveChat, Support Candy, Chat X, onWebChat, Click To Chat, Formilla Live Chat, AH Tickets, ZenDesk, JS Support, WP Support, Help Scout Desk and more. Likewise, you can get access to marketing and SEO plugins, booking and payment tools, contacts forms and other apps your project might need.

As a CMS, WordPress does not offer integrated hosting, which triggers the need to pick a third-party provider. There are many companies to deal with, when you need a quality hosting solution. Bluehost, however, remains the top choice, offering multiple hosting and domain name options. What’s more, WordPress recommends the company as a trusted and official hosting provider that is compatible with all the projects powered by the CMS.

WordPress Designs

WordPress has a collection of built-in templates available in stock yet there are dozens of quality event website designs available online. They are developed specially for the CMS by third-party web designers to comply with diverse user requirements. Just browse the web to find themes for various event types, including conferences, business meetings, weddings, parties, forums, celebrations and other types of personal/business events. The designs are paid and free with the latter being less secure because of the increased malware threat. Thus, it is desirable to check the credibility of an expert you hire.

WordPress templates

WordPress Cost

The CMS is absolutely free for everyone. You can download, install and use it without any budget investment for as long as you need. To give your project high end performance, you won’t go without investing into plugins. Thus, the cost of your event website will eventually depend upon the number and price of extensions you will pick for it. Likewise, you may be interested in getting external templates that may also be paid. As mentioned above, WordPress requires hosting/domain name connection, which also implies extra financial investment. When it comes to Bluehost, the cheapest plan it offers will cost you $2.95/mo.

Summary

WordPress is the world known Content Management System, which can be effectively used for event website creation. Due to the abundant selection of plugins, design customization tools and themes, the software allows starting feature-rich projects to come up to various user requirements.

uKit – The Best Small Business Website Builder

Product Name:uKit
Official Website:https://ukit.com
Booking engine:No
Built-in CRM:No
Complexity:Very easy
Free plan:Free 14-day trial
Paid plan:From $4/mo

uKit – is the best small business website builder, which also works well for other types of projects, including event websites. The system has won user popularity due to its impressive simplicity and affordability. Actually, uKit is currently recognized as one of the easiest web design systems, which makes it a top choice for non-coders. At the same time, it has much to offer to web design experts.

uKit Features

The website builder comes with extensive integrated functionality that results in quality event website creation. uKit includes multiple integrable widgets and extensions, which contribute to your project performance. The system allows integrating professional photo galleries, online calendars, live streaming applications and other features, many of which are already built in the templates.

ukit editor

uKit Alt feature is quite a nice solution for users, who already run Facebook event pages and wish to convert them into live websites. The procedure is quick and simple, being completed in a few minutes only. Due to the integrated Facebook API tool, the system easily generates the info available on a page (images, logo, new feed, photos from the galleries, event details, contacts etc.) to further transfer it to the website.

Do you plan to run the event website with other team members? uKit allows granting temporary project management rights to users you wish to cooperate with. If you go for this feature, you will be the rights holder, who will have the possibility to update the website content, add/modify web pages and widgets, track website stats, access Google Analytics, adjust SEO parameters etc. This is a handy option for running an event website.

uKit Designs

The website builder grants access to multiple templates, which are mobile-ready, free and 100% customizable. Event designs are available here as well. If you still don’t manage to find a suitable theme, uKit lets you customize a blank template from scratch based on your business/personal requirements. There is a preview feature that lets you view the way your project will display on desktop, mobile devices as well as on tablets. uKit also grants an opportunity to switch the templates on any stage of the design customization process, if there is such a need.

ukit event templates

uKit Cost

uKit is not only the simplest, but also one of the cheapest DIY web design platforms. It doesn’t have a free plan yet there is an opportunity to test the software for free during the 14-day free trial. Ready to go live with your project? Then upgrade to one of uKit premium plans. Here they go.

  • Minimal ($4/mo) – 24/7 support, unlimited page number and disk storage space, over 200 professional templates, SMS notifications, backup, custom domain name connection;
  • Basic ($8/mo) – integrated Google Analytics, no copyright sign, powerful statistics tracking tools, live chat support, premium designs;
  • eCommerce ($9.60/mo) – payment/shipping options, integrated eCommerce tools, advanced shopping cart settings, currency choice, acceptance of online payments;
  • Pro ($12/mo) – eCommerce functionality, custom code integration,custom color scheme application etc.

uKit also lets you save big, getting long-lasting subscriptions. By making a one-time payment for 3, 6, 12 or 24 months, you can save up to 30% of the plan price offered from the start.

Summary

uKit has everything a user needs to run a feature-rich event website. Rich template choice, abundance of design customization tools, widget integrations, shared website access rights, uKit ALT tool – this is an incomplete list of options that let you start a quality event project.

Eventbrite – Platform to Create a Website for an Event

Product Name:Eventbrite
Official Website:https://eventbrite.com
Booking engine:Yes
Built-in CRM:No
Complexity:Standard
Free plan:Yes (for users willing to sell free tickets)
Paid plan:Fixed cost for tickets sold with each plan

Eventbrite – is a world-known platform to create a website for an event. This is the place where you can find, add, view, attend and share events from around the world. By creating a personal account, you will get an opportunity to create, customize and manage your own events, be it official or personal projects. The system allows running simple events like gaming projects, parties, contents, competitions as well as large-scale projects like international conferences, music festivals, concerts, presentations, marathons and even fundraising campaigns.

Eventbrite Features

The platform grants access to multiple applications available in its integrated App Marketplace. The widgets you can pick there refer to the event category to cover the amazing variety of users’ needs. Integration with third-party services is possible here as well. The system allows connecting global platforms like Facebook, Google Apps, MailChimp, Dropbox, Zoho, Twitter, Microsoft Dynamics, Salesforce etc. to boost your project performance.

Eventbrite delivers a broad range of event management tools and features that are amust, when it comes to personal/business event launch. To create a project, you just need to add it to the dashboard, name it, set the required parameters (date, location, ticket types and cost etc.) and customize the event by adding media files, images and other related content.

Eventbrite dashboard

The software also allows for ticket creation. You can add and publish the required number of tickets that can be accessible online as well as printed out for further distribution. Tickets can be created for different user groups, such as VIP tickets, Reserved seating tickets, General admission tickets, Multi-day pass and One-day pass tickets, Early bird discount, Coded discount etc. for greater convenience.

Finally, the software offers a set of analytic tools that allows tracking your event performance and related parameters. These concern number of event attendees, traffic fluctuations, sales tracking etc. this infor will come in handy for further event set up.

Eventbrite Designs

As an event planning software, Eventbrite lets you choose from multiple templates that tackle various types of event projects. This is the place, where you can get access to lots of website themes, video and email templates and even a pricing workbook project that will help you figure out the value of the upcoming event. Design customization options are not quite extensive here yet they are enough to get started with your website.

Eventbrite Cost

The event planning platform has three types of subscriptions, namely Essentials, Professional and Premium. Essentials and Professional plans are free for those users, who have an intention to create and sell free tickets. However, if you wish to offer tickets for sale, Eventbrite will set fixed fees for each ticket you will sell. If you use the Essentials Plan, then ticket pricing will constitute 2%+ $0.79 per paid ticket. In case of upgrading to the Professional plan, the system will charge 3.5% + $1.59 per paid ticket. As to the Premium plan, the cost of provided services should be discussed individually with the program managers.

Summary

Eventbrite is a globally popular and trusted event management software, which lets you create and run personal/business projects as well as browse the events that take part in other countries of the world. The platform abounds in niche-specific tools and features that let you get the most out of your event project performance.

Bizzabo – Event Planning and Managing Software

Product Name:Bizzabo
Official Website:https://bizzabo.com
Booking engine:Yes
Built-in CRM:No
Complexity:Easy
Free plan:Free demo version
Paid plan:Cost is discussed individually

Bizzabo – is a contemporary event planning and managing software, which provides a distinctive range of tools and settings to run all types of business and personal events. The platform is available in desktop and mobile modes, which makes project creation and customization simple, hassle-free and fast, irrespective of users’ programming proficiency.

Bizzabo Features

The system comes with an extended event package that encompasses multiple event organization features. They are versatile, ranging from project management tools and up to ticket creation/selling settings, payment systems integrations etc.

With Bizzabo, you can create one website for several events at a time and duplicate it in several versions. This eliminates the need to start new websites for each upcoming event. Instead, you can duplicate the existing project, when planning similar events.

bizzabo editor

The software abounds in powerful system integrations, which can bring your event website performance to the brand new level. Bizzabo lets you connect Google Analytics, MailChimp, Salesforce, Amazon, video/photo files, customizable widgets, tabs and other elements compatible with your project.

Bizzabo Designs

The system offers quite a nice selection of templates related to the event niche only. They are responsive by default and can be viewed on different mobile/desktop devices. Bizzabo designs come with integrated features, widgets and other elements that are a must for an event website. What you need is to pick the theme that corresponds to your niche specialization and customize it with regard to your needs.

bizzabo templates

Bizzabo Cost

Bizzabo is not free. There are three paid subscriptions to choose from here, when you need to get access to premium features. These include Planner, Pro and Elite plans. To find out their cost, you need to get in touch with the system managers.

Summary

Bizzabo is a specialized event planning software, which simplifies the process of project creation, management and customization. The system allows using its extensive toolset to launch all types of personal/business event projects. At the same time, the platform is not quite easy to use for beginners, requiring thorough exploration.

How to Create an Event Website (The Ultimate Step-by-Step Guide):

And before we dive deep into the phases of the creation process, we need to figure out if you actually need an event site or if there are simpler tools to cope with the task. It all depends on the goals, event types, and purposes why you need to promote it.

1. Before You Start: Should Every Event Have a Website?

The answer is “YES” but only if you plan to organize a huge event that takes place on a regular basis. It does not matter if we are talking about commercial shows featuring ticket sales or non-profit gatherings (churches, charitable organizations, students’ unions, etc.). The website will work out in case of a massive event.

One would hardly appreciate dealing with the web building process for a one-night bachelors party, wedding rehearsal or ex-students meetup. For smaller issues, you can make the most of the Events Facebook app that is free and easy to use. It helps friends to find events taking place in their borough as well as make some slight arrangements.

If you require enhanced functionality, look for a platform that allows doing the following.

Manage Effective Branding

A strong event site should come with effective branding. You would probably want your visitors not just read some general info but also engage in any way:

  • Purchase tickets.
  • Sign in to the event.
  • Subscribe to keep in touch with updates.
  • Take part in the discussions.
  • Look through media content, etc.

The main idea is to deliver memorable content. Let visitors remember the event and make them want to come back. The only way to achieve this is to create a stylish site with trendy design and features to interact with users. This is where the second issue arises.

Customization Tools

Your website will require a set of specific features depending on the event type. The most common functions include:

  • A calendar for repeating events that take place on a regular basis.
  • Checkout feature in case you plan to sell and promote tickets.
  • A simple registration form if there is a signing in process to take part in the event.
  • Email marketing and promotion tools to send info updates, new schedules, special offers, promo codes, and more.
  • Social Media integration for maximum users’ outreach via all available channels and platforms.

Once again, the website functionality will mainly rely on the event types you want to promote.

Responsive Design

A vital feature for event sites, as most of your potential users, are likely to access it via mobile devices. So, you need a platform, that will help you create mobile-friendly pages with ease. It will let you generate higher traffic and improve users’ satisfaction rates.

After we have defined the future site functionality and features to look for, let’s have a look at website building options.

2. Choose a Platform to Create an Event Website

Every platform has its unique specialization. Some website builders are designed to meet eCommerce needs while others work better for content-based sites. One thing is clear, they have become extremely popular over the years due to ease of use and flexibility delivered to millions of active subscribers. At the same time, some technologies have proved to be more flexible than others. They help to create projects of different types thanks to extended functionality.

A quality platform to start an event website should be easy to use to let non-coders create ready-to-go websites literally in minutes. It should also encompass hosting and domain options, offering versatile plans that include assets and facilities to design, create, customize, and deploy the site. If you use a CMS, though, you might need to look for a third-party hosting provider to make your project accessible on the web.

3. Sign Up for the Service

As soon as you pick the web design service, you’ll need to sign up for it. The process is generally not quite complicated, but this may depend upon the platform you choose. In most cases, you will have to submit your login credentials. Some systems also imply an opportunity of using social network accounts to speed up the registration process. Choose a more preferable option and complete the step.

4. Set Up a Template

Now you are ready to design your future website as well as fill it with content, media files, widgets, etc. The process of design customization may imply various degrees of complexity. Some web design platforms are geared towards ordinary users, offering simple and intuitive design customization approach. Others, on the contrary, may require deep web design expertise and coding background to launch large-scale event projects.

Template choice will also depend upon the type of system you work with. All-in-one web design platforms offer multiple themes to choose from that are related to various niches. As opposed to them, specialized event creation platforms come with templates that are meant for the development of this type of project.

5. Customize Your Website

Having selected a suitable theme, you may proceed to its customization. The choice of tools and features may differ a lot here with regard to the platform you go for. Along with the tools available in stock, extra widget integration may be required as well. This, however, implies time, effort and budget investment.

6. Go Live!

Done with your event website customization? You may preview the result upon your project completion to see the way it displays on various mobile/desktop devices. As soon as your website is ready, you can publish it and enjoy the result!

The Bottom Line

The process of building an event website is easy in case you know, which type of event you want to promote. The idea is to define the key goals and purposes of going live. Are you planning to sell tickets to the concerts, hold conventions or students’ meetings, promote cultural or non-profit events? Any of the above-mentioned requires a flexible, cost-effective, and easy-to-use platform.

Wix and WordPress would be the best bet. Wix is the obvious leader with all necessary features included in each plan, its custom Event app, lower prices that already include hosting and domain. WordPress might also be a good choice although it will call for additional manipulations that may seem to be a bit hard for non-technicians from the start. uKit is a simple, affordable and intuitive website builder that also allows for event project creation, unveiling extensive design customization and integration options.

Eventbrite and Bizzabo are two specialized platforms, which have the only mission – to help their subscribers plan, organize and manage all types of official and individual events. With this purpose, they include impressive event-related tools and features that come up to any user requirements. At the same time, specialized platforms may be somewhat complicated for ordinary users and they are quite costly as well.

Diversity of event web design platforms makes it not easy to pick a trusted service right from the start. Take your time to review and analyze the most popular software to get the one you actually need.

Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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