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How to Create an Online Store for Free

How to Create an Online Store

Having an eCommerce website is an advantage in itself. There is hardly a business that does not strive to go online and establish secure and reliable web presence.

Actually, it’s no wonder as the number of people, who shop online keeps increasing with every passing day and the tendency towards business digitalization becomes more than just a vague idea.

To launch a large-scale web store that will bring your profit by growing your customer base in the long run, it makes sense to set aside impractical and inconvenient options, leaving the most suitable one. You won’t go without a quality and full-featured website builder that will work best for your tasks.

There are many eCommerce website builders that make it possible to create online stores. Some of them are specialized, while others offer this option with other functionality features. Which of them will be the best option for your project? This depends upon its scale, your personal objectives, web store size, budget and time you are ready to invest into a project and several other crucial criteria.

Shopify – The Best eCommerce Software

Product Name:Shopify
Official Website:https://shopify.com
Founded:2015
eCommerce Templates:100+
Complexity:Average
Free plan:Free 14-day trial
Paid plan:From $29/mo

Shopify – is the best eCommerce software that currently empowers more than 3,685,763 large-scale online stores across the globe. The system mainly targets large businesses and provides an extensive feature set required to cover their web design needs. It takes time to master the platform, even though, the system itself does not imply deep coding proficiency. Shopify lets you launch all types of digital stores irrespective of their complexity, size, integrated functionality, budget and other parameters.

Shopify Features

Shopify comes with impressive advanced marketing, design customization and promotion tools users may choose from when working on their projects. The highlight of the system is its integrated POS (Point-of-Sale) software, which lets you sell digital/physical products both online and offline. Likewise, it is possible to create and manage numerous staff accounts here, synchronize with accounting software here etc.

Shopify Add a Product

The platform offers powerful integration and synchronization options, high end eCommerce features, enhanced security and search engine optimization tools, stunning product display and management solutions etc. Shopify is great at integration options. You can synchronize your account with external services like Xero, Quickbooks as well as with Amazon Marketplace and other accounting software to improve your web store performance and generate traffic.

Shopify delivers extensive web store management options, unveiling an opportunity to create impressive eCommerce projects, access and manage customer profiles, add accounts and groups, integrate dropshipping options etc. Availability of the Augmented Reality features allows creating and displaying 3D images of products available in stock.

The software grants high end marketing features, providing an opportunity to track and analyze sales/web store statistics, create and update online receipts, control the account balance, use multilingual and multichannel support options, work with Shopify Tap & Chip Reader, implement BOGO discounts and other popular widgets.

Shopify Designs

Shopify comes with a collection of responsive eCommerce designs to fit various niches. There is quick access to 9 free themes available after the sign up process. If you don’t manage to find a worthy solution here, you can browse the extensive Shopify Theme Store with over 100 free and paid templates. All the designs are responsive, offering access to the set of customization tools. To set up your website appeal, you can update header, footer, sidebar, style, show window and shopping cart design, background and other important website elements. Proficient users can work with advanced code editing options to create truly personalized look.

Shopify templates

Shopify Cost

Shopify has several plans to comply with requirements of all subscribers. The cost of plans is moderate, while the integrated feature set can come up to any eCommerce requirements. There is the 14-day trial, which is enough to test the functionality of each subscription before making the final choice. Premium plans include:

  • Basic Shopify ($29/mo) – blog connection, free SSL Certificate, manual order creation, 2 staff accounts, abandoned cart recovery, sales channels, fraud analysis, Shopify POS app;
  • Shopify ($79/mo) – professional reports, 5 staff accounts, gift cards, 1-5 store locations;
  • Advanced Shopify ($299/mo) – realt-ime carrier shipping, 15 staff accounts, advanced report builder, up to 8 store locations.

Mind that the software does not charge any fees for the transactions made within the system. However, there is still the necessity to pay for the credit card transactions completed during the shopping process.

Summary

Shopify is the globally recognized eCommerce software used to launch and manage even the most complicated and full-featured projects. The platform stands out from the crowd due to its rich and versatile template collection, high end web store management and marketing solutions, design customization tools and other niche-related features. This is the best software to get started with a hypermarket or a large digital shop.

WooCommerce – eCommerce for WordPress

Product Name:WooCommerce
Official Website:https://woocommerce.com
Founded:2011
eCommerce Templates:500+
Complexity:Above average
Free plan:Free plugin
Paid plan:HPaid extensions

WooCommerce – is the best shopping cart plugin for WordPress, which is absolutely free for download installation and basic use. However, the system implies the application of paid extensions and features. They do not only simplify the process of web store management, but also make it more efficient. WooCommerce allows creating online stores that differ in size and functionality. The open-source plugin will be of great help to users planning to start small and mid-sized online stores as it has a strong and narrow eCommerce focus.

WooCommerce Features

The major WooCommerce highlights include unlimited web store design customization options, but it’s desirable to possess at least basic web design skills to work with the CMS in general and with the plugin in particular.

The plugin also stands out from the crowd due to the abundance of inventory management tools that contribute to better product management as well as Geo Location support (MaxMind) that allows selecting geo-specific parameters based on user IP.

WooCommecre - adding a product

It is possible to create product catalogues, add and set up search filter options/categories, adjust user sign up settings, accept online payments and customer orders etc. The system comes with integrated and external analytics tools that allow tracking your sales stats.

WooCommerce potential can notably be extended via external WordPress plugin integration that unveil the choice of extra sales management tools. Some of the best solutions here include Yoast SEO, WooCommerce Multilingual, WP AMP and more.

WooCommerce Designs

WooCommerce has a rich gallery of templates, which currently includes over 500 themes. They are responsive and 100% customizable. The designs are available in a separate Theme Store section of the website. To be precise, WooCommerce is compatible with any WordPress theme yet some of them may be displayed with mistakes. Thus, it is recommended to choose the designs that are creed with eCommerce focus in mind. Design customization options are similar to those offered by WordPress for other website types. You can create and edit web store menus, integrate widgets, work with HTML/CSS/JavaScript codes, add media files and other elements.

WordPress templates

WooCommerce Cost

WooCommerce is a free plugin. To get the most of its use, however, you may have to integrate other WordPress plugins, many of which are paid. WooCommerce also requires the choice of domain name and hosting to publish your web project. Although the selection of companies is quite extensive, Bluehost still seems to be a more preferable solution. In fact, WordPress officially recommends the system for your project hosting needs. The cheapest Bluehost plan currently costs $2.95/mo only.

Summary

WooCommerce is a free open source shopping cart plugin, which is used to launch quality and versatile online stores. The plugin requires download and installation and it also takes some time to master it. WooCommerce is compatible with the majority of WordPress eCommerce themes and it can also be used with other plugins the CMS has in stock. This is quite an effective eCommerce solution.

Wix – The Best Online Store Website Builder

Product Name:WIX
Official Website:https://wix.com
Founded:2006
eCommerce Templates:118
Complexity:Very easy
Free plan:Yes
Paid plan:From $13/mo

Wix – is the all-in-one website builder, which comes with a powerful integrated eCommerce engine via Wix Stores widget interaction. Thus, the system allows creating full-featured online stores for small and mid-sized businesses. One of its undeniable advantages is absence of coding requirements. Whether you’re a beginner or a web design pro, the intuitive system editor will let you create individual web store design to come up to your industry needs.

Wix Features

Wix is currently among the leaders of the web design niche, which grants access to myriads of eCommerce features. These include, but are not limited to in-built shopping cart, multiple payment options, product creation and management features, abundance of marketing and web store promotion tools. When starting and customizing your online store, you can set tax parameters, create individual show window design, handle product import/export actions, add and manage product lists etc.

wix product

The website builder also offers multilingual support which allows launching digital stores in different languages to reach foreign customers/partners. Availability of the blogging engine makes it possible to connect a blog to your website to encourage user communication. Forum connection can also be completed here. Wix allows using its personalized ShoutOut Email option to let you notify web store clients and visitors about recent news, upcoming events, special offers and discounts.

The website builder boasts a rich App Market where you can find multiple widgets and extensions to improve your web store functionality. These include client interaction add-ons (123 Form Builder, Wix Forms, Callback widget, Live Chat, Book Appointments Online, Wix Chat, Events Calendar, Latest News, Google Event Calendar, Scheduling Pro etc.), eCommerce widgets (Wix Stores, Online Store by Ecwid, eBay Store, Wix Art Store, QuickBooks Online, Etsy Shop, Cart2Cart Wix Migration, Gifted, Spocket, ShipBob etc.) as well as extensions for customer testimonials (Customer Reviews, Comments, Yelp, MyReviews, Social Testimonials, Voice Comments+, Testimonial Builder). Widgets are free and paid based on their functionality.

Wix Designs

The website builder comes with a separate eCommerce template section, where you may choose between hundreds of mobile-ready designs. To be precise, the collection of Wix web store designs currently encompasses around 118 templates yet it is updated on a regular basis. Additionally, there is an opportunity to pick a blank theme and edit it from scratch. All the templates are mobile-ready and free by default. They are also completely customizable. The real Wix highlight is its Wix ADI editor, which automatically creates a web store for you based on the business data you submit. If you have coding skills, however, and wish to use them while working on our website development, then you can easily switch to the standard Wix Editor.

wix ecommerce templates

Wix Cost

Wix is a premium website builder, which means that it has a free plan and several paid subscriptions. Free Wix subscription lets you test the system’s functionality prior to deciding on the further plan choice. The website builder has a separate group of plans meant for the development and management of eCommerce projects.

Business/eCommerce Plans

  • Business Basic ($23/mo) – free domain for 1 year, no Wix ads, unlimited bandwidth, 20GB storage space, 5 video hours, secure online payments, plans and recurring payments, customer accounts, custom domain name, $300 ad voucher, 24/7 customer support;
  • Business Unlimited ($27/mo) – 10 video hours, 35GB storage space, business development tools etc.;
  • Business VIP ($49/mo) – 50GB storage space, unlimited bandwidth and video hours, availability of the complete Wix Suite, customized reports, priority support.

The website builder regularly offers 50% discounts (every Tuesday – Thursday) and special bonuses that make it possible to save big when using one of the paid eCommerce subscriptions. There is also the 14-day money back guarantee option that lets you get the invested budget back, irrespective of the reasons you have.

Summary

Wix is one of the best and simplest website builders to start and manage a quality online store. Its eCommerce functionality is realized via Wix Stores widget integration. The system has an extensive selection of eCommerce templates, multiple integrable web store widgets and affordable pricing. This is enough to set up a small to mid-sized online store.

Ecwid – Free Shopping Cart Plugin for Any Website

Product Name:Ecwid
Official Website:https://www.ecwid.com/
Founded:2009
eCommerce Templates:Single mockup layout
Complexity:Average
Free plan:Yes
Paid plan:From $15/mo

Ecwid – is a free shopping cart plugin for any website. It allows website owners start small and mid-size digital stores by giving them a powerful eCommerce focus. Ecwid is not similar to standard eCommerce platforms. It is mainly used as a widget, which should be integrated into a project to turn it into an online shop. With this purpose, Ecwid offers a set of baseline features that are a must for any digital store.

Ecwid Features

The plugin comes with a distinctive set of features. When managing a project with it, you can create and update product catalogues, add item descriptions, track web store stats, accept/manage customer orders etc. due to the integrated Point-of-Sale (POS) functionality, Ecwid allows running projects in online and offline modes.

The plugin also unveils extensive product management options. Along with product catalogue creation, it allows for product import/export, which is completed in the CSV format. This feature is handy, when it comes to transferring your web store data between the platforms.

Ecwid Dashboard

As an eCommerce plugin, Ecwid stands out from the crowd due to its powerful and versatile web store management features. Users can sell both physical and digital products, create and manage product lists, modify the parameters of items offered for sale, apply numerous inventory tools, track web store stats, use the abandoned checkout recovery option etc.

For more effective web store performance, the plugin allows integrating with multiple sales channels to make it possible to sell products on different web resources. The good news is that you can manage your sales directly from the admin panel to save your time and effort.

Finally, Ecwid provides powerful social media integration options, letting its subscribers sel via Facebook, Instagram, eBay, Google Shopping, Amazon, Shopzilla and other well-known marketplaces. Integration with external services like MailChimp, LiveChat, Xero, Zapier, Shipping Easy etc. is also available here. If you plan to target foreign partners/customers, it is possible to translate your storefront into more than 50 languages of your choice with Ecwid.

Ecwid Designs

Ecwid makes it possible to create a standalone web store from scratch. However, don’t expect to find dozens of free designs in its collection as the plugin offers one standard layout for each online store created with it. You can customize the layout, choosing from various covers, changing the positions of elements on a page, editing texts and media files, adding web store titles and descriptions etc. The only problem is that you won’t be able to add extra sections or elements to the web page as the plugin does not offer this option.

Ecwid Cost

Ecwid has a free plan that never expires and implies baseline eCommerce functionality along with the possibility to upload up to 10 products. If you intend to launch a full-featured web store with the pugin, you will have to upgrade to one of the premium subscriptions. Ecwid has three of them.

  • Venture Plan ($15/mo or $12.50/mo with the annual subscription) – up to 100 products, automated tax calculation, discount coupons, CSV file export/import etc.;
  • Business Plan ($35/mo or $29.17/mo with the annual subscription) – up to 2500 products, wholesale pricing, custom invoices, marketplace integration etc.;
  • Unlimited Plan ($99/mo or $82.50/mo with the annual payment) – unlimited number of products, priority customer support, custom mobile store app, Square POS integration etc.

Ecwid pricing is not quite cheap, but it comes up to the integrated functionality the plugin offers to its subscribers.

Summary

Ecwid is a shopping cart plugin, which can give any website a strong eCommerce focus. Its integration is fast and simple and it does not require any special coding proficiency. The plugin comes with a powerful set of eCommerce features and tools that make it possible to launch small and medium online stores.

Weebly – eCommerce Software Powered by Square

Product Name:Weebly
Official Website:https://weebly.com
Founded:2006
eCommerce Templates:15
Complexity:Average
Free plan:Yes
Paid plan:From $4/mo

Weebly – is a powerful eCommerce software powered by Square. In fact, this is one of the oldest web design platforms that belong to the web store development niche. Being initially created with bogging focus in mind, the website builder acquired eCommerce specialization in 2018, when it was bought by Square. Thus, it is now used to start all types of small-to-large digital stores, offering multiple industry-related features and tools.

Weebly Features

The website builder comes with a fully-integrated shopping cart that lets you launch a powerful online store to sell both physical and digital products/services. The system does not imply programming proficiency, being a worthy solution for users with diverse web design background. Weebly delivers a broad spectrum of web store management options. These include product catalogue compilation and updates, opportunity to upload and customize items, accept orders/payments, track web store performance, import/export products from CSV files, integrate the search filter option to simplify product choice etc.

weebly product

The platform is also known due to its extensive marketing options. Weebly Promote tool is worth special attention. It provides a set of pre-designed templates you can choose to create and send various types of emails, such as promo newsletters, event and product presentations, bulletins etc. Availability of the integrated drag-and-drop email constructor contributes to the efficacy of email marketing, while a high end Form Builder allows creating and customizing all types of online forms, RSVP lists, surveys etc.

Weebly grants access to the extensive collection of applications and add-ons available in its App Center. Some of the most popular apps include PinPoll, LiveChat, Call-Out-Box and many more – just pick those you need for your web store and add them to the project.

Weebly Designs

The website builder comes with an impressive collection of responsive templates that are divided into several categories. eCommerce themes are available there as well, although, their number is not that rich. All Weebly designs are responsive and free. You can pick, preview and customize any of them to create truly personalized website design. The system implies the opportunity to buy a theme from third-party developers, if you can’t find the required design in the integrated collection.

Weebly Cost

Weebly pricing is moderate as the website builder offers a separate group of plans for eCommerce projects. There is a completely free subscription here that lets you explore the system’s functionality and several paid plans to choose from.

  • Connect ($4/mo) – free domain name and SSL Certificate connection, ad banners display etc.;
  • Starter ($8/mo) – unlimited disk space, 10 products, opportunity to connect your own domain for free, 3% commission fee for all the transactions made with the system, SSL security, removal of the system ad banners, integrated drag-and-drop editor, advanced website stats tracking;
  • Pro ($12/mo) – 25 products, ideo background, opportunity to engage up to 100 members, password protection, vsearch filter option, HD videos and audios;
  • Business ($25/mo) – unlimited number of members and products, absence of transaction fees, registration feature, opportunity to accept payments on individual domains, possibility to sell digital products;
  • Performance Plan ($38/mo) – targets eCommerce projects, real-time shipping prices, gift certificates, abandoned shopping cart notifications etc.

Whatever subscription you choose, Weebly will offer you domain name connection, which costs $19 and Google Ads access with the $100 bonus. These are notable advantages for each and every system subscriber.

Summary

Weebly positions itself as a quality eCommerce software, which is powered by Square. The website builder really has much to offer in terms of eCommerce – a set of templates, widgets, apps, web store marketing and management features. They work great for small-to-large online stores.

Steps to Create an Online Store for Free

To launch a large-scale web store that will bring your profit by growing you customer base in the long run, it makes sense to set aside impractical and inconvenient options, leaving the most suitable one. You won’t go without a quality and full-featured website builder that will work best for your tasks.

There are many eCommerce website builders that make it possible to create online stores. Some of them are specialized, while others offer this option with other functionality features. Which of them will be the best option for your project? This depends upon its scale, your personal objectives, web store size, budget and time you are ready to invest into a project and several other crucial criteria.

We have also provided the basic guidelines on how to get started with your eCommerce website development with ease. Let’s get started now or jump to the secion you’re interested in:

Step 1. Find Your Perfect Online Store Builder

Prior to starting an eCommerce website, you should pay special attention to the choice of the right website builder that will come up to this crucial mission most. This mostly depends upon your web design expertise and type of project you plan to run. If you are a newbie, who needs a small digital store, then it makes sense to choose from all-in-one website builders. These systems are mostly oriented on beginners yet they deliver sufficient eCommerce functionality to quickly start and effectively manage a web store.

Are you a professional web developer, who is in search of the software to launch a large-scale project with multiple products offered for sale? Then you won’t go without specialized eCommerce systems. Thus, you may either pick from niche software like Shopify and WooCommerce or give preference to specialized CMS like OpenCart or PrestaShop, for example.

Step 2. Get A Domain Name For Your Store

It’s impossible to launch a web store without a domain name. This is actually the name of your website – the one, which will help customers find your store on the web. Thus, a domain name should be understandable, memorable and not quite long. It should also be associated with your brand name not to puzzle users.

There are different types and kinds of domains you can find on the web. Some web building services offer them by default, while others require registering them with third-party systems. This mostly depends on the platform you work with. Most website builders, however, offer domain names as a part of their paid plans or even as special offers that are sometimes free for a specified time interval.

However, if you decide to get your own unique domain name, here is the list of must-have steps to be completed to make it a success:

  1. Check the availability of the preferred domain name;
  2. Search for the best domain which ideally fits your brand needs;
  3. Pick a name;
  4. Complete the registration process;
  5. Verify your domain and prove your ownership rights.

There are also multiple nuances you might need to consider, when choosing a domain name for your online store.

Step 3. Pick and Customize Your eCommerce Template

Whatever website builder you will eventually go for, it will offer a collection of niche templates you’ll be expected to choose from. The number of themes and their customization options may differ with regard to the platform you’ll work with.

Some services offer hundreds of templates that are additionally categorized into extra sections based on the niche you focus on. This simplifies the search. Others, in their turn, may come with a limited set of templates, which somewhat restricts your creative freedom yet lets you concentrate on the customization options more. As to CMS, these systems offer both built-in templates and lots of free and paid variants available on the web. Explore the options your system offers and make your choice then.

Step 3. Pick and Customize Your eCommerce Template

As soon as you are done with the template choice, you’ll have to proceed to a more responsible process – design customization. To give your web store personalized and high end appeal, go to the dashboard of the system and explore the set of design customization tools it provides.

Even if you are not a coding pro, you’ll be able to select the background and the color palette of your website pages, its layout and structure, fonts, styles, titles, text parameters, medial file integrations options, footer and header settings as well as lots of other elements that affect your website design in the long run.

Take your time to experiment with the options to create a truly unique online store design that will stand out from the crowd, especially against niche competitors.

Step 4. Add Products to Your Shop

Now that you’ve already created and customized website design, it is high time now to actually add products to it. You will either have an opportunity to create a separate page for each product or just a products section, where you will upload the items you plan to offer for sale. This mainly depends upon the website builder you will go for.

What you need to specify, while adding products is their name, category, price, physical parameters like weight and dimensions etc. Mind that some platform set limitations according to the number of products you can add, parameters you can specify or product variants. This frequently depends upon the terms of a plan you choose to subscribe to.

The major criteria to uploading products include:
  • Detailed descriptions, which should describe your products in the most favorable light to boost customer engagement rate and depict their major characteristics;
  • Quality images, which should obligatory go with high resolution to reflect all the sides and features of a product you have in stock (shopify, for example, offers an advanced Augmented Reality Feature to showcase the 3D model or a product you intend to sell);
  • Proper product categories, which should be specified correctly to simplify users’ search (you can sort out the products by their special features, price range, featured items, filtering options or any other information you consider important).

Step 5. Set Up Payment and Shipping Methods

Having added the products, it’s high time to move forward to the next step. This includes setting up of payment and shipping methods. Let’s start with the payment options first.

Setting Up Payments

Modern website builders often take care of this issue for you by optimizing payment processes so that you could offer several popular payment options to your customers. The more options you are ready to offer, the more chances you have to convert a regular user/website visitor into a buyer.

eCommerce website builder make it possible to connect your web store to a variety of payment systems. The most popular of them include PayPal, Apple Pay, Visa, Stripe, Mastercard etc. Some systems offers dozens of extra payment solutions, but these ones are the most widespread and globally accepted.

How to Create an Online Store for Free

As a web store owner, you can actually accept payment in ne of the following ways:

  • Credit Card payment processing – this means that you will perform credit card transactions during the checkout procedure directly at the website;
  • Payment gateways – this implies the use of the all-in-one payment software that will connect the shopping cart of your web store to the credit card processing network;
  • Business accounts – this means that you will have to sign a partnership agreement with a bank that will accept the payments made by your customers to further redirect the money to your own business account.

There is hardly a method that works equally well for all customers. This basically depends upon their special needs, location they come from, payment systems they have got used to, frequency of performing the transactions and some other crucial parameters. And, of course, you shouldn’t forget about secure payments. Fortunately, most website builders comes with integrated SSL Certificates that contribute to confidentiality and safety of user data and all the payment details.

Setting Up Shipment

Speaking about shipping parameters, they also depend upon the website builder you use. Each system is unique and, thus, it may offer special shipping parameters based on a number of factors.

The major shipping options website builder may offer include:

  • Dropshipping;
  • The use of shipping management tools;
  • The use of printable shipping labels;
  • Cooperation with shipping providers.

Whatever shipping option (or even several of them) you choose for your web store, you’ll have to submit the type of package you need to deliver, the location and the target destination and some other special details about the parcel.

As soon as you set up what product you get ready to shop and where, you’ll need to pick the type of delivery. This is where you will choose between free shipping (this also depends upon your budget and destination), flat rate (fixed price irrespective of the product type), real time quotes (calculation of the final shipping cost by a number of product-related factors), local/store pickup (when customers get their orders individually).

Do not forget to specify the types of shipping services you work with. This information will especially be useful for those customers, who expect their orders to be delivered quickly. Among the most popular delivery couriers, it makes sense to mention FedEx, USPS, Canada Post etc.

Step 6. Preview, Test And Publish Your Online Store

Is there anything else you have to do prior to publishing a website? Yes, there is: you just cannot make your website accessible online to the target audience until you make sure of functions well. So, the only step left is testing your web store.

If you use ecommerce website builders, this task will be somewhat simplified for you. This is because these systems always offer testing and previewing the website before the final publication. Here are the major aspects you need to check:

  • Proper Web Store Functionality – check whether all the links and buttons are active and clickable and whether they actually redirect users to the specified pages or sections. Do not forget to check the usability of the navigation menu, try to leave comments and perform other required actions;
  • Check the Content – no matter what web store you launch, you certainly add much content to its pages. Take your time to thoroughly read all the info and all the texts not to overlook ridiculous mistakes. This is also the right time to check proper application and optimization of images;
  • Test the Checkout Process – a web store is always about purchasing something which highlights the importance of correct checkout. The best way to test the feature is to place an order and then refund yourself. This is how you will not only test payment options, shipping set up parameters, proper shopping cart performance, application of discount coupons (if any, but you will also check the way the payment refund system works;
  • Responsive Look – most contemporary website builders create responsive online stores by default. And this is no wonder. According to ReadyCloud research, around 7 out of 101 customers prefer browsing mobile websites instead of using mobile apps on their devices to place orders on the web.

How to Create an Online Store for Free

This means that contemporary world is moving towards the digitalization of the shopping process, increasing the demand for mobile-optimized online stores. The fact matters a lot for business owners, who just start their eCommerce career and wish to get the most out of their conversion rates. It’s been estimated that small and medium online stores get up to 30% higher conversion rates from mobile phones, especially if compared to large entrepreneurs.

It’s expected that around 55% of all sales made via eCommerce platforms will be made through mobile device by the end of 2021. So, it’s definitely important to test the way your newly created web store works on tablets, smartphones and other gadgets.

Now that you are done with all the must-have test steps, you are ready to publish a web store to start driving traffic and increasing the sales volumes as well as your profit.

Step 7. What’s Next?

Right after you choose an eCommerce platform and start working on its development, we recommend considering the following aspects:

  • An online store has to be convenient, product cards have to be informative, while order and shopping cart buttons have to be at hand;
  • Use an online assistant. This approach works well for users, who have doubts or just wish to specify the nuances. It can help boost conversion rates, so, don’t overlook such an opportunity;
  • Dispel the fears. Provide quality certificates and cash back guarantee, demonstrate the benefits of the purchase. Mind that managers/consultants have an important role in this process;
  • Offer more than your clients expect. Make up special offers. Combine the products and provide discounts for a second product. Everyone likes bonuses, keep that in mind;
  • Stay in touch. It goes without saying that you shouldn’t overload your clients’ email boxes with spam messages, but it really makes sense to make mailouts providing information about the assortment updates, special offers, versatile bonuses etc. sometimes. This contributes to a notable goal – to convert a one-time client into a returning customer.

Your website development investments may pay off in 2-4 months granted that you choose the right approach. By investing $20,000, the prevailing part of which will be spent on buying products, you may get the $6,000-$80,00 profit per month, offering 500 product items for sale, for example. This is the average profit rate.

By using dropshipping, you will save money, when buying products. You’ll have to spend some funds to get the plan of the chosen website builder and further website promotion (contextual advertising, social networks).

FAQ:

Question: Which is the best online store builder?

Answer: It makes sense to define the best online web store builder depending upon the goals you pursue when launching and eCommerce project. Shopify works great for large-scale online stores with advanced functionality and vast target audiences.

Wix is a bit more universal system, which allows creating small and mid web stores that work well for beginners due to its ease-of-use and versatility of features offered. WooCommerce is a WordPress shopping cart plugin that allows creating powerful CMS-based web stores yet implies the knowledge of coding basics. What system to go for in the long run? It’s only up to you to decide that.

Question: Which is the cheapest eСommerce platform?

Answer: All website builders offer different plans and terms to launch and manage different types of online stores. However, Wix eCommerce plan is the most cost-effective solution you’ll find. The website builder has special plans for eCommerce or business use with the business Basic Plan being the cheapest solution. Its cost constitutes $23 per month only, while the range of eCommerce features you will avail instead is definitely worth the investment. Wix provides enough storage space to host your web store, multiple payment and shipping options, custom domain name connection, absence of Wix ad banners and absolutely no commission fees for all the transactions made. That’s definitely a worthy offer.

Question: How long does it take to create an online shop?

Answer: The term of the web store creation process generally depends upon its size and the platform you choose for this purpose. If you’ve made up your mind to launch a small web store with Wix, then a day or two will be more than enough to successfully complete the task, no matter what expertise rate you have. However, if you intend to launch a large-scale store with WooCommerce, the process may take a couple of months. This is explained by the complexity of the platform, web store size, product assortment, the need for coding skills and multiple settings to be made.

Question: Are there other alternative to using an eCommerce website builder?

Answer: If you are looking for other alternatives to using eCommerce website builders, you may surely give preference to specialized software or online marketplaces. Etsy or Magento are some of the best solutions in this respect. However, you won’t go without programming knowledge to design a web store from scratch. These systems also take much effort and time to be mastered to the advantage. This will be much more expensive and complicated in the long run.

Bottom Line

Prior to starting building your online store, you need to consider all the details concerning the products you will sell, shipping destinations, suppliers, ways of official registering of your website ownership, methods of its promotion, analysis of niche competitors etc.

Get ready to invest your money and effort into the project and be serious about your platform design and content. The simpler and more appealing and logical it is, the more chances to get money from your potential clients will be.

Whatever your web design intentions are, it makes sense to use reliable web building tools with eCommerce focus. Choose a website builder with regard to your objectives, preferences and abilities. Almost all the systems reviewed above come with free trials that allow exploring their options. Good luck!

Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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