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How to Create a Website Building Platform Like Wix

How to Create a Website Building Platform Like Wix

Wix has made a name for itself due to its ease of use and features. However, some users still crave for more options in terms of creating online projects for customers. They do not want to be dependent on the initial developer, which looks 100% natural.

Having your own exclusive website builder like Wix seems to have more potential especially if you create sites for customers.

With all that being said, there are two major ways to solve the problem:

  • The first one is to develop the needed software yourself.
  • The second way to benefit from flexible White Label solutions delivered by some big names from the web industry.

While the first path requires in-depth coding and programming knowledge, the second one seems to be a simpler and faster way, especially for non-technicians.

IM Creator – All-in-One White Label Solution

Product Name:IM Creator
Official Website:
Headquarters:United States
Free Plan:Yes
White Label Cost:from $350/mo

IM Creator – is an all-in-one White Label solution, which is flexible enough to launch different types of web projects. These include blogs, portfolios, digital stores, small business sites, etc. The website builder has separate options for the creation of standard websites as well as White Label projects. The White Label solution works great for individuals and companies looking for a simple way to promote and grow their brands.

The key IM Creator benefit is that it has practically the same interface and functionality as Wix. Application of the White Labeling solution will let you come up with a similar software of your own. The offer was designed to meet the requirements of different user categories:

  • Freelancers and Individuals Without Technical Skills. A simple setup requires completing 3 easy stages. An installation wizard will complete the process for you. A great choice for a start.
  • Web and Design Studios. They may benefit from extra features that include full CSS access to create unique blocks or so-called stripes on their own. The offer comes with a custom cPanel for users as well as removed IM Creator ads.
  • Domain Registrars and Hosting Providers. These may take advantage of the White Label offer with integrated Google Cloud server, access to website builder’s API, and other great features.

IM Creator White Label cost: the price starts at $350 per year for a simple package for individual service providers and may go up to $25,000 annually for domain and hosting platforms.

Ucraft – Easy Drag & Drop White Label Website Builder

Product Name:Ucraft
Official Website:
Headquarters:United States
Free Plan:Free 14-day trial
White Label Cost:from $599/mo

Ucraft – iis an easy drag & drop White Label website builder, which comes with a bunch of tools to provide high quality customer service to the target audience. Just like Wix, Ucraft has separate plans for different website types including eCommerce. Moreover, both platforms have a drag-and-drop editor for fast page customization, product management, and content editing.

Whether you are an entrepreneur or represent a web design agency, you may find packages that meet your needs. The available White Label models let you create Wix-like sites, as they include:

  • SaaS White Labeling. It is the same as having your personal website builder. The solution might be good for tasks of small or medium complexity level. You will get a chance to build blogs, portfolios or small online shops for your customers using integrated features. The good news here is you control the access and may provide it to customers letting them customize projects on their own.
  • Custom White Labeling. The model establishes a more complex ecosystem that will suit bigger service providers such as development teams or companies that want to make the most of affiliate and resell projects.

Ucraft White Label cost: the price starts at $599 per month for a SaaS model while advanced Custom White Labeling goes from $1999 per month and higher.

Duda – Your Own Branded Website Builder

Product Name:Duda
Official Website:
Headquarters:United States
Free Plan:Free 14-day trial
White Label Cost:from $22/mo

Duda – is your own branded website builder, which offers an extensive choice of design customization and website management options provided out-of-the-box. The system works quite well for first-timers yet it also has much to offer to web design pros. It allows starting various types of responsive websites. These include personal and business projects, blogs, portfolios, landing pages and even small/medium online stores.

As a drag-and-drop website builder, Duda shares a number of its features with Wix. The platform comes with multilingual support, high end design personalization tools, built-in eCommerce and blogging engines and powerful integrations available in stock. When used as a White Label solution, the software allows adding your brand identity to the client login screen and dashboard, website builder and preview tools, integrated themes etc. Users get access to multiple platform features, like on-the-go editing, email communications, promotion tools and more. Currently, the White Label solution is available to Agencies, SaaS platforms as hosts:

  • Duda for Agencies. The White Label solution creates a powerful foundation for successful web design business development. Agencies can benefit from the option, getting access to multiple brand boosting terms and features, such as an advanced editor for quick website launch, intuitive website management tools, superior support, guidance and resources, integrated SEO, SSL and hosting, high end SEO tools, in-platform upsell opportunities etc.
  • Duda for SaaS Platforms. By embedding a powerful Duda White Label solution into your web design platform, you get a fully rebranded software to provide the target audience with a seamless web design experience. Their projects will be automatically synced with content using Duda’s custom widgets, APIs, Dynamic Pages etc.
  • Duda for Hosts. The platform allows providing high end design solutions integrated with your hosting and domain services. You can expand your offerings, increase revenue, and improve user satisfaction rate. With Duda API, you get an opportunity to create seamless upsell packages sold under your brand.

Duda White Label cost: Duda White Label solution is currently available for its three plans – Team, Agency and custom. The cost starts at $22/mo and goes up to $499/mo and higher. – Simple Builder for Hosting Solutions

Official Website:
Free Plan:Yes
White Label Cost:from $48.00/mo – is a simple builder for hosting solutions, which is user-friendly, logically-structured and understandable to all users, irrespective of their coding background. The software works best for hosting companies, affiliates, website owners and franchisors across the globe. The platform is compatible with multiple hosting panels and can make any product unique and professional.

Being the all-in-one web design solution, can be used to start website building platforms like Wix. It comes with integrated hosting/domain options, custom logo builder, removable logo in the footer badge, eCommerce engine, fully customizable templates, integrated user statistics, editable plugins and other related features. offers multiple advantages to hosting customers. Along with the above mentioned privileges, these include an opportunity to use eCommerce options, multilanguage support, availability of extra plugins, website import option, responsive designs, extensive customization options. The software also allows using its White Label Marketing Kit to increase your sales. The Kit lets you check your builderisation level to make sure the project will rank high among the competitors. White Label cost: the platform abounds in white Label plans intended for hosting providers. There is a free subscription and 10 premium plans here. The cost of premium subscriptions starts at $48.00/mo and goes up to $595.00/mo.

Bookmark – AI White Label Solution

Product Name:Bookmark
Official Website:
Free Plan:Yes
White Label Cost:from $99/year

Bookmark – is an advanced AI White Label solution, which offers several partnership opportunities. The solution will mainly suit customers eager to launch their own web design studios.

Bookmark and Wix use similar AI technologies. Just as Wix, Bookmark provides a fully-automated process ensured by Artificial Intelligence and machine learning to create sites in minutes. The white labeling solution comes with functions to let the platform process your billing. With no special skills, you will be able to create up-to-date and mobile-friendly sites in minutes thanks to implemented AI-technologies.

Bookmark Agency cost: users may opt for two payment options. These include Bookmark Branded and White Label plans. Their cost constitutes $99/year and $249/year correspondingly.

White Labeling or In-House Development

Launching a new platform from scratch requires a set of assets. Apart from technical knowledge and skills, you are also supposed to get ready with all necessary equipment, software, staff training if working in a team, and other inevitable headaches during the development process.

Of course, outsourcing might be a way out. However, hiring professional developers will result in huge costs and long customization process. It might take weeks or months to come up with a ready-to-use website building platform that will still require future updates, modification, maintenance, and support.

In such a situation White Labeling comes as a simpler, faster, and more effective method. The key benefit here is that you do not actually have to reinvent the wheel. White Label platforms deliver a full-cycle ready-to-use website building solution with already integrated assets, technologies, etc. To clarify the things for you, let’s find out what White Label actually is.

Describing the Term White Label

Let’s say, someone has already produced a service or a product, that you may want to promote. The idea of White Labeling is to let other people put their own brand name on that product or service and use it at a fixed fee.

In reference to website builders, you are allowed to use a website builder with your own logo and brand name for commercial and other purposes with no need to develop the software yourself. As a result, you save money and get all the necessary assets in the pack.

White Label Benefits to Look for

Some may think that using third-party technologies is hardly the best idea when promoting their own brand. Well, that depends on numerous factors. White Labels are generally more cost-effective. In addition, users will appreciate some of the following advantages:

  • Expert Work. Users get full access to expert solutions and technologies with no need to develop their own. Popular website builders with White Label offers have proved their efficiency when creating new projects from scratch with a rich feature set and extra perks. Are you able to create something better than that?
  • Refined and Tested Platform. Popular website builders have been tested by millions of users worldwide. It means no fine-tuning process is necessary. You will not need to modify existing features, as they already meet users’ requirements.
  • Cost-Effective Solution. White labeling lets you save money, as there is no need to hire a custom development team. The option is available at a nominal fee. Using it is the same as having your own in-house developer.
  • Brand Promotion. Launching a new project from scratch is a challenging task, as you need to market and promote it. One will hardly guarantee success. White Labeling offers well-established platforms that make it easier to increase recognition.

As a result, you get an ultimate pressure-off solution instead of outsourcing or writing the code for new software yourself. Moreover, you may choose the website building way with regard to your coding background, business goals and special requirements.

Bottom Line

As you see, creating a website builder like Wix has nothing in common with tough coding or programming. All you need is to define the range of services you want to provide and pick a matching software with a suitable White Label.

IM Creator offers one of the most functional and reasonably-priced all-in-one White Label solutions out there, offering its integrated functionality for your brand customization and promotion. Ucraft and Duda come with drag-and-drop editing options that let you start a fully branded website with no coding required. proves to be a perfect choice for hosting providers, while Bookmarks uses the advanced AI technology to help you easily get started with your White Label website.

Opting for ready-made platforms is cheaper and faster. You get a full set of assets, technologies, software, and support to resolve various issues instead of being left on your own with endless pieces of code and without the foggiest idea what to start with.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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