How to Create a Property Website

What makes a property website important? How can it help you attract investors or tenants? Do you actually need one?

To answer these questions and to realize the importance of launching a property website, you need to understand that property types differ in terms of style, location, parameters, condition, available facilities and other properties.

Whatever property you own, you will face the need to create and present it to the advantage to reach the business goals you have set.

Thus, a website should become a distinct and unique place for your property presentation – the one, where potential clients/investors will be able to get all the required info in one place.

A quality property website should provide all the detailed info that concerns your property (the list/type of premises, their photos, description, special features, parameters, location etc.). But that’s not it. It should also contain your contact data, feedback forms, customer reviews and other must-have elements. This is what makes the choice of a right web design platform crucial. The more professional and user-friendly project you have – the more chances you will have to make your business stand out from the crowd.

The choice of the right tool depends on multiple factors. The major of them are your web design skills, budget and time. If you’ve never heard anything about website development or you just don’t have time to work on the project independently, you may hire a freelance web designer or a web studio to do that for you. Get ready, though, that the project will require notable financial investment and you will not be able to manage it afterwards.

If you are ready to spend some time exploring the basics of the website creation process and building a property website on your own, then you may choose between Content Management Systems and website builders. The latter is a more suitable solution for non-techies. It lets you create a full-featured property website with no special coding skills or notable budget investment. Ready to find out more about the most popular property website builders? It’s high time to review them now.

Wix – The Best Website Builder to Create a Property Website

Product Name:Wix
Official Website:wix.com
Complexity:Very easy
Free plan:Yes
Premium plan:From $13/mo
Founded:2006
Headquarters:Israel

Wix – is the best website builder to create a property website, which has distinguished itself as the most popular, feature-rich and easy-to-use DIY web design software. The system offers a broad spectrum of design customization tools, two editing options, blogging/eCommerce versatility of niche templates and special features that work great for all types of property projects. The use of the system does not require any programming proficiency and you don’t need to invest a fortune to start a website here.

Wix Features

The website builder complies both with the needs of non-techies and web design experts. There are two template editing options that target diverse user categories here – Wix ADI (an automated DIY AI-based tool for beginners) and Standard Editor (a more flexible solution for proficient developers).

Wix-Features

Wix allows for IDX/MLS integration to create/embed property listings and make deals via HTML code insertion. Additionally, you can access Wix App Market to find and use special widgets for property website creation. There are free and paid add-ons there to comply with various tasks and requirements. Thus, there is a unique free real estate app here, which lets users view property listings on well-organized website pages.

Wix-App-Market

To enhance the quality and convenience of communication with customers/partners, the software offers a number of high quality client interaction tools. They are also found in the built-in App Market. The most popular and functional of them are Events Calendar, Scheduling Pro, Inffuse Testimonials, Google Event Calendar, Latest News, Wix Chat, 123 Form Builder, Callback, Book Appointments Online, Live Chat and Wix Forms to mention a few.

Do you wish to grant an opportunity of posting customer testimonials on your website? Then go ahead to use the corresponding widget. There are several of them to choose from. The most well-known include Voice Comments+ , Customer Reviews, Testimonial Builder, Social Testimonials, MyReviews, Comments, Yelp, Comments+ etc.

Finally, Wix unveils a possibility of blog and forum connection. Both options contribute to more effective interaction with the target audience, which eventually helps popularize your property project.

Wix Designs

Wix doesn’t have any rivals, when it comes to template selection and quality. The website builder generally offers over 550 themes and there is a separate category of real estate templates here, where you will certainly find the one that absolutely complies with your business requirements and project specifications.

Wix-Template

Thus, it is possible to pick templates for real estate agents, landing pages, interior design, architecture companies etc. here. Even if none of the themes appeals to you, take your time to select a blank template to create personalized property website design from scratch.

All Wix templates are free and mobile-optimized by default. There is also an opportunity to edit your project desktop and mobile views separately due to the built-in Mobile Editor. This is a surefire way to make your project accessible from any device.

Wix Cost

Wix appeals to millions of its subscribers due to its pricing policy. The system is more than affordable to everyone, offering two types of plans to comply with any needs and budget. You can try its free subscription to test the service and practice your skills. To proceed to further website creation and to make it accessible on the web, you will have to upgrade to one of the premium subscriptions.

Standard Wix Plans

  • Combo ($13/mo) – absence of system ad banners, free hosting and domain connection;
  • Unlimited ($17/mo) – 10GB storage space, unlimited bandwidth;
  • Pro ($22/mo) – built-in statistics collection tools, Google Analytics, 2 hours of video storage space;
  • VIP ($39/mo) – professional logo design, first priority support etc.

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payment acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, business development tools, applications for entrepreneurs;
  • Business VIP ($49/mo) – unlimited bandwidth and video storage space, complete Wix Suite;
  • Enterprise ($500/mo) – high end business solution that provides the highest functionality and maximum amount of tools.

Wix is also known for its loyalty solutions. It regularly has discounts, bonuses and special offers for new and existing subscribers. There is a possibility to save up to 50% of the initial plan cost, when upgrading to a premium plan from Tuesday to Thursday on a weekly basis. That’s more than a generous offer for beginners.

Summary

Wix is the best WYSIWYG website builder for starting any personal or business website. This also concerns property website creation. The system has everything you need to get started with a full-featured project – abundance of niche templates, integrable real estate widgets, opportunity of blog/forum connection, advanced customizability, IDX/MLS embedding etc. The pricing policy of the system will appeal to everyone as well. Whatever budget you are ready to invest, you will certainly find a suitable subscription to upgrade to.

WordPress – 100% Free CMS for Property Website

Product Name:WordPress
Official Website:wordpress.org
Complexity:Above average
Free plan:Unlimited
Premium plan:From $2.95/mo
Founded:2003
Headquarters:Worldwide

WordPress – is a 100% free CMS for property website creation. The system has won worldwide user recognition due to its powerful integration options, advanced customizability and abundance of templates that fit various niches. The software is not quite easy to use for beginners as it requires specific coding proficiency and web design expertise. However, you will quickly get used to it as you explore the service in detail.

WordPress Features

The initial WordPress implication was blog development. This means that the system doesn’t have any competitors, when it comes to blogging tools and features. Nowadays, you can use the software to set up, update and customize all types of web projects for personal and commercial use. Property websites are not an exception.

To extend your project functionality, you won’t go without plugin integration. Fortunately, the CMS has much to offer here. There are dozens or even hundreds of plugins – both free and paid – out there. Their application differs with regard to user requirements. You can find plenty of extensions for property websites, such as Real Estate Pro, IMPress Listings, WP Amortization Calculator, WPL Real Estate, Estatik, Easy Property Listings, WP-Property, Appointment Booking Calendar, Essential Real Estate etc.

WordPress-Features

Apart from property plugins, you can also find and integrate extensions for more effective customer interaction, testimonials, eCommerce, blogging, SEO and more. Whatever project aspect requires improvement, there will be suitable plugins to complete the task.

WordPress Designs

WordPress abounds in high quality templates. There are dozens of them in the built-in collection on the official website of the software. If you need more samples, go ahead to find and upload them from third-party resources. The choice of themes for real estate agencies, business owners, realtors and clients is quite impressive there. Mind that external templates can also be free and paid. Premium themes are more secure, while free samples may come with malicious codes that may pose your project to malware threat.

WordPress-Design

All the designs are professional, responsive and 100% customizable. The CMS offers dozens of high end customization tools to let you create personalized property website design. What’s important, WordPress has special visual editing plugins, which notably simplify the process of template editing, making it similar to working with standard website builders. These include Elementor, Gutenberg Editor, Divi Builder, Thrive Architect and more.

WordPress Cost

WordPress is a free Content Management System. You can download and use it at no cost for the required period of time. If you decide to integrate any plugins or get a new theme for your property website, get ready to buy them online. Additionally, you will need to invest into hosting and domain name. The cost may differ with regard to the type of hosting and plan you will go for. Make sure you deal with a trusted provider so that your project could function smoothly.

When working with WordPress, it is recommended to give preference to Bluehost. This is an official provider the CMS advises to its subscribers. There is even a separate group of plans meant for WP projects. More often, however, users choose shared hosting as it is reliable and affordable to everyone. Here are the plans you may pick from:

  • Basic ($2.95/mo) — 1 website, free SSL, 50GB of storage space, free 1-year domain, custom themes, WP integration, special website builder for WP, 24/7 customer support, free CDN etc.;
  • Plus ($5.45/mo) — unlimited number of websites, free Office 365 for 30 days, unlimited disk storage space, extra ad budget;
  • Choice Plus ($5.45/mo) — Plus Plan features, advanced backup management tool for 1 year, free domain privacy,etc.;
  • PRO ($13.95/mo) — optimized CPU resources, free dedicated IP, premium SSL certificate, free backups.

All Bluehost premium plans include free domain connection and use during the first year after the sign up. When the term comes to its end, the cost of the domain name will be around $12-$14 per year, which is quite a moderate offer as well.

Summary

As the most well-known and feature-laden CMS, WordPress has much to offer to its subscribers. The software has won its reputation due to advanced design customization tools, plugin integration options, affordable pricing and professional web design approach. If you need a high end property website and are ready to invest some effort/time into its completion, WordPress will definitely be a worthy solution.

Zyro – AI-Based Property Website Builder

Product Name:Zyro
Official Website:zyro.com
Complexity:Average
Free plan:Unlimited
Premium plan:From $2.90/mo
Founded:2019
Headquarters:Lithuania

Zyro – is an AI-based property website builder, which has been around for several years yet managed to win user recognition due to its advanced tools and modern website creation approach. The system can be used to set up personal, business and eCommerce web projects. It will also work well for property websites, granting access to sales features, business management solutions and built-in marketing tools.

Zyro Features

The website builder allows creating impressive property website design to display the available items in the most favorable light. There is an opportunity of image and video integration here, which lets you upload video/photo presentations and property reviews. Likewise, the system allows for Google Maps embedding, which can be completed with a few clicks only. This is a handy feature, if you intend to notify your website visitors about the location of real estate objects or your business physical location, if any. With Zyro, you can also integrate CTA buttons to encourage users for further website browsing or any other actions.

Zyro-Features

As an AI-based software, Zyro grants access to multiple built-in AI tools that enhance your project performance and make it more appealing to users. Thus, you can use a Logo Maker to enhance your brand recognition.

Zyro-AI-Logo-Maker

An AI Writer is another tool that automatically generates SEO-friendly content and makes your project interesting and personalized. Additionally, you have an opportunity to work with Business Name Generator, Slogan Generator, AI Heat Map and other tools.

The website builder also includes blogging/eCommerce engines, CRM system, SEO and marketing solutions. This adheres to your project popularity and recognizability.

Zyro Designs

The system includes a collection of pre-designed templates, which can be customized to let you quickly and conveniently set up a professional project. Genefally, the collection includes over 100 themes, which are free, responsive and compatible with all mobile/desktop devices, loading fast everywhere.

Zyro-design

The designs look minimalistic yet stylish. You can browse several categories with regard to your business niche. Real estate/property templates are available here as well, but you can also select samples from Services, Portfolio, Landing Pages sections, if needed.

In case none of the themes compiled with your current needs or business parameters, go ahead to pick a blank template and customize it from scratch. The preview mode allows seeing the result of your work in progress, before you publish it.

Zyro Cost

Zyro offers moderate pricing and several subscriptions to choose from. There are currently four plans here, each offering specific terms. Have a look at them now:

  • Website ($2.90/mo) – free domain for 1 year, free email for 3 months, 24/7 customer support, marketing integrations etc.;
  • Business ($4.90/mo) – opportunity to sell up to 100 products, Stripe payments etc.;
  • Online Store ($8.90) – 70+ payment methods etc.;
  • Advanced Store ($15.90/mo) – opportunity to sell up to 2500 products and sell in different languages, abandoned shopping cart recovery, product filters, tools to sell on Amazon and eBay.

Whatever Zyro plan you select, it will come with a 30-day money-back guarantee. This means that you will get your money back, if there is anything you are not satisfied with in you current subscription.

Summary

Zyro is an affordable, feature-rich and effective web design solution for everyone, who intends to set up and customize a quality property website. Along with a collection of responsive templates, the website builder offers a set of AI tools to enhance your project functionality. These include Logo Maker, AI Writer, Slogan and Business Name Generator, AI Heat Map etc. high end design customization solutions are available here as well. This is more than enough to launch a flexible and feature-laden property website.

Placester – Personalized Property Website Builder

Product Name:Placester
Official Website:placester.com
Complexity:Average
Free plan:No
Premium plan:From $64/mo
Founded:2011
Headquarters:United States

Placester – is a personalized property website builder, which was created with the only purpose in mind – to let everyone create real estate/property projects without a single line of code. As the all-in-one specialized software, Placester delivers a rich choice of niche tools and features, namely marketing solutions, integrated CRM, responsive themes etc. You don’t have to be a programming expert to work with the service – just follow the guidelines to complete a task you have set.

Placester Features

The website builder comes with its own built-in CRM that provides a comprehensive approach to your order/project stats tracking, customer activity analysis, lead monitoring etc. The software also provides an opportunity for add-on integration. There are many services you can connect to your property website to enhance its performance. Some of them include Zapier services, TotalBrokerage extensions, LionDesk, Wise Agent, Realvolve, Userway, Follow Up Boss, Trello, Pipedrive, MailChimp, Gmail, Google Sheets, Constant Contact and more.

Placester-Features

Placester allows for effective and quick IDX/MLS integration. This lets you post and manage property listings and their details (photos, descriptions, updates etc.) on your website. The software is also known for its email drip campaigns and advanced email marketing tools that make it possible to effectively generate new leads and enhance client engagement/retention rates.

Placester Designs

As a niche website builder, Placester offers a collection of property/real estate templates. They fit different categories, have a modern look and are completely customizable. A preview mode lets you select a theme and see it in detail before proceeding to the customization process. All the templates are free and responsive by default.

Placester-Designs

Placester Cost

Placester is quite an expensive website builder, considering its narrow niche specialization. The system does not offer a free subscription yet each plan comes with a 30-day free trial. This is enough to test the selected option before proceeding to your property website development. By the way, the plans fall into 2 categories – for realtors and for Non-NAR members. Have a look at the plans for realtors below:

  • Starter ($64/mo) – responsive website builder, code-free site editor, IDX listings display tools, simple CRM and autoresponders, testimonial display, unlimited posts and pages, online support;
  • Advanced ($120/mo) – enhanced website designs, complete design controls, custom landing pages, advanced lead capture, Royalty Free Media Library, role based admin access, third-party integrations, phone support;
  • Office Builder ($240/mo) – advanced websites for agents, agent and office roster pages, agent profile pages, Onboarding Automation Tools, site duplication, super admin access, basic CRM for agents.

Plans for Non-NAR members are the same as well as the features/terms they include. The only difference is the cost. Thus, Starter, Advanced and Office Builder subscriptions for Non-NAR members will cost you $100, $190 and $240 per month correspondingly.

All Placester plans come with a high end website editor, unlimited pages, modules and widgets, simple CRM and autoresponders, IDX listing display tools, customer support options and other features needed for a property website.

Summary

Placester is a quality and feature-rich property website builder. This is the only purpose it works for. Thus, the software provides niche-specific features and tools only. These include responsive real estate templates, opportunity to post IDX listings, third-party integrations, built-in CRM etc. The problem is that the platform is quite expensive for ordinary use, with the cheapest plan costing $64/mo. This may be the reason to look for more cost-effective alternatives.

Listing Village – Full-Featured Niche Software for Property Website Creation

Product Name:Listing Village
Official Website:listingvillage.com/
Complexity:Average
Free plan:Free trial
Pricing:$49
Founded:2017
Headquarters:United States

Listing Village – is a full-featured niche software for property website creation, which was developed with the needs and requirements of professional realtors in mind. The software does not imply the awareness of coding skills or preliminary web design background. The entire website creation process is intuitive here, although, it will definitely take some time to get used to the system. The platform provides an opportunity for realtors to establish credible web presence, offer property items for rent or sale and use essential real estate tools to create quality listings, property cards etc.

Listing Village Features

As a narrow-focused real estate website builder, Listing Village delivers a broad spectrum of property-related tools, features and solutions. There is an opportunity to adjust map settings, letting users both integrate mobile-friendly maps with required properties and organize locations in the required order. A realtor can create the list of places displayed to clients with/without price tags. Additionally, it is possible to add custom locations, which are not provided in the MLS list.

Listingvillage map setting

As a realtor, you will be certainly interested in tracking statistics and monitoring your property-related aspects. This is quite easy to do in the realtor’s dashboard – a place, where you can check monthly/weekly stats (customers’ engagement rate, visitors, traffic sources, number of views etc.). Realtors have an opportunity to separately monitor property objects as well as track general statistics for a specified period.

One of the Listing Village highlights is the Homebuyer Management tool that comes as a part of the integrated CRM. It enhances the process of contact management, making it easier and more convenient to create customers’ referral networks. Just add a homebuyer you have ever dealt with to submit his/her card to the base. This will let website owners monitor his/her visiting sessions, alerts, favorite homes added to the list etc.

Other platform advantages include extensive social media sharing options, free hosting, availability of Facebook ad campaigns etc.

Listing Village Designs

The software cannot boast versatility of designs. There are several appealing niche templates here, but all of them look similar to each other. Unfortunately, users cannot do a lot about that as design customization options are limited as well. This is due to the platform’s specialization – it was created to develop property projects in minutes and with no coding required. The good news is that all themes are free, mobile-friendly and contain must-have sections a real estate website should have.

Listingvillage theme editing

Listing Village Cost

Listing Village does not have a free plan. Instead, there is a free trial you may apply for. If you decide to keep working with the software, you won’t be offered many subscriptions to choose from. There is only one paid license here, the cost of which constitutes $49. It includes all the features, tools, hosting and domain name. Additionally, you may have to pay $10 to run a Facebook ad campaign for more effective business promotion.

Summary

Listing Village is a specialized real estate website builder that serves the needs of realtors, ensuring quite a convenient web design environment. There is no need to possess coding skills to create property websites with the software. Just use the built-in niche tools to launch and promote a project. Mind, however, that the platform comes with a limited set of features, SEO tools and marketing options that prevent it from ranking high in the list of the best property website creation services.

How to Create a Property Website with a Website Builder?

Starting a website with a site builder should not be complicated, if you manage to define the must-have steps in advance. The very first thing you should consider is the choice of a website builder. The platforms differ in their complexity, integrated functionality, available features and templates, special parameters and pricing policy. Whatever system you go for, however, the algorithm will be nearly the same:

  1. Register with the Software. Before you proceed to the process of website creation, you should sign up for the system first. Generally, website builders offer two registration options – either by submitting your login credentials or by using social network accounts. Both solutions are simple and fast.
  2. Pick a Design. The majority of website builder building platforms offer multiple templates available in their collections by default. Many of them are divided into categories to simplify users’ choice. Specialized systems, in their turn, include only niche-specific themes in their collections, which provides extensive design solutions. Just browse the themes to pick the one that complies with your needs most. Mind that templates may be free and paid, which depends on the website builder you use.
  3. Customize the Design. Having selected a suitable theme, you may proceed to its customization. This is the most time-taking and responsible process as it will define the look of your website afterwards. Most platforms include rich toolsets you may apply to give your project a desired look. Among the steps you can do here, it makes sense to mention the adjustment of background/layout settings, selection of a suitable color scheme, icons, design elements, integrations, media files etc.
  4. Add Content. As soon as you are done with your template customization, it is high time to upload content. Take your time to add content that adheres to your website specialization. When it comes to property projects, you will have to add real estate listings that come with descriptions, photo/video presentation/reviews, property image galleries, customer reviews and testimonials, polls, blog articles, forum, contact info and many more.
  5. Pick a Domain Name. To make your website stand out from the crowd and be accessible to everyone looking for property projects, you need to make up a domain name for it. It is preferable to pick a domain that will refer to your business specialization, company name etc. This is the most effective way to simplify its search afterwards. Keep in mind that many website builders offer free hosting and domain by default, based on the terms of a plan you will go for.
  6. Adjust SEO Parameters. Launching a property website is only half of the process. An important step is to properly adjust SEO parameters to boost its positions in the search engine results. To do this, just access the corresponding SEO section and configure settings there.
  7. Publish the Project. The final step of your property website creation is its publication. This takes a few moments only. Just press the corresponding button to view the result.

Is It Possible to Make a Property Website for Free?

This is, probaby, one of the most widespread questions users have, when starting a property website. Basically, this is possible, but you should realize that your project won’t be full-featured and functional at all. What you will get at no cost is just a simple website with baseline features and standard design. There are myriads of such projects out there. Thus, free subscriptions work well for practicing your web design skills or exploring the built-in features the selected system has in stock.

If you intend to establish an online presence for your property business, grow customer base and deal with investors from abroad, starting a full-featured website is not a whim, but necessity. Free options won’t work here at all. Get ready to opt for a paid subscription offered by the website builder you will select. You will avail the following advantages with a premium plan:

  • Hosting and Domain Name – Most paid subscriptions generally include hosting and domain name. They are frequently provided on a free basis during a certain time interval as a bonus for getting a premium offer.
  • Absence of Ad Banners – Paid pans usually remove system ad banners available with free subscriptions. This adds credibility to your property website and does not distract user attention from the content.
  • Premium Themes – Website builders often include premium templates in their paid subscriptions, which are more feature-rich, quality and modern.
  • Priority Support – Paid plan users generally avail priority support, having an opportunity to be served 24/7 and to avail high end assistance on time.
  • Special Features – Premium subscriptions frequently contain an extensive range of special features, such as extra bandwidth/storage space, advanced design customization tools, third-party integrations, SEO and marketing configurations etc.

To sum it up, a quality property website requires certain financial investments. Upgrading to a premium plan will provide you with advanced tools and features you won’t be able to get for free.

Bottom Line

Whether you are a real estate expert willing to establish a web presence for your company or an agent, who hopes to grow the customer base, launching a property website is the very first step you should start with. You may pick from several options to set up the one.

If you are sure that your web design skills are sufficient to cope with a complex project independently, then using a CMS might be a good solution. However, the majority of property owners are not aware of intricate programming nuances. This is where a website builder becomes a more reasonable and full-featured option.

Website builders encompass functionality and ease-of-use. You may choose from all-in-one and specialized systems based on your actual intentions, skills, budget and business type you run. These platforms are user-friendly, logically-structured, intuitive and convenient for everyone.

There is no need to be a coding pro to get started with your project. You get access to built-in templates, design customization tools, integrations and special features. Customer support is available here as well to guide you through all the steps of the property website creation process.

Can’t decide on the website builder to start a property project? Then take your time to browse the reviews of the best platforms listed in the article to make the right choice.

Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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