Google Sites and WordPress are two popular web building tools, which offer quite different approaches to the process of website development and are geared towards diverse user categories. The systems, however, have the same mission – to help users build websites, which will feature nice performance and appealing design. It’s quite difficult to compare these two platforms as they don’t have much in common.
Google Sites – is a websites builder, which is quite simple to master for all users categories. The system also provides a free hosting platform and creates an intuitive web building environment. The feature set it offers is quite simple and works well for the development of ordinary websites for everyday use.
WordPress – is the world-known powerful Content Management System, which works equally well for proficient web designers and beginners. What you should know, though, is that WordPress is not one-size-fits-all. The system still implies at least the basic programming knowledge required to reach the desired result. It provides advanced integration options and a rich feature set needed to develop websites that really rank high in the search engines.
Website Builders Comparison Chart
|Best for:||Intranets, school sites, online presentations, small portfolios, small business/event websites||Blogs, business websites, portfolios, landing pages, small/medium web stores|
|Easiness:||Very easy||Above average|
|Templates:||Limited collection of responsive themes||Hundreds of free and paid themes|
|Technical Support:||Help Center, built-in Help Section with a detailed editing guide, feedback forms with automated screenshot inclusion||No official customer support, extensive worldwide user community|
|Blogging Options:||No||Built-in blogging platform|
|SEO Options:||Limited SEO parameters||Powerful SEO options|
|Pricing:||Free to $25/mo||Free yet requires paid integrations/themes|
|More info:||Google Sites Review →||WordPress Review →|
Google Sites and WordPress really differ a lot and this is exactly what makes the choice of the best platform a real challenge for most users. Which system has more to offer? Which of them comprises convenience, simplicity and nice performance? Which of them is easier to master in the long run? To answer these and other questions, it makes sense to review these web building tools in details. Let’s do that right away to detect the winner of the comparison.
Google Sites vs WordPress: General Overview
Google Sites – is a free cloud website builder that allows starting simple web projects, ranging from websites for internal use and up to personal projects. The platform does not work well for large and feature-laden websites yet it allows starting standard web projects to come up to your web design needs. These include intranet websites, portfolios, news feeds, school projects, restaurant and event websites. Mastering the system is not complicated at all, which lets even newbies cope with the task in the best way possible.
WordPress – is one of the unspeakable leaders of the web design niche. This is a free Content Management System, which has distinguished itself as the world-known web development platform. It was created in 2008 as a blogging system yet quickly evolved into a powerful web design tool. Currently, you can use the CMS to start feature-laden web projects for personal and commercial use. These include business websites, portfolios, landing pages, small or midsize web stores, information platforms and what not. WordPress comes with high end integration options, making it possible to pick and use lots of free/paid plugins to boost your website performance.
Google Sites and WordPress differ a lot in terms of functionality, flexibility and design customization solutions. While Google Sites allows starting simple projects, WordPress works great for all types of websites, including those that excel at functionality. The platform also has a much more extensive user base and thousands of websites created with it. This is what makes it prevail over the competitor from the very first glance.
Google Sites vs WordPress: Which One Is Easier to Use?
Google Sites is the all-in-one platform, which means you get everything you need to design, publish and administer your site under the same roof – there’s nothing to upload and install. What you need to get started is a standard free Google account. What also matters a lot here is that Google Sites comes with integrated hosting, which eliminates the need to look for a trusted hosting provider elsewhere. That’s another bonus that makes the website builder easy-to-use and convenient for everyone.
Working with Google Sites is so simple and quick that even the average user with little or no coding skills can create a standard project in around half an hour here. The system comes with the WYSIWYG editor, which is very intuitive, understandable and easy. You don’t have to be a web design pro to explore and master it with ease. If you are fortunate to have at least basic programming knowledge, then you’ll be able to manually edit your website code to give the project unique design and high end functionality.
Google Sites is a simple and understandable website builder, but first-time users may still require the assistance of the system developers. This is where an informative Help Center with multiple tutorials and how-to guides might come in handy to you. The platform also lets you pick and send feedbacks along with the screenshots to describe the problem in details. This frequently helps save user/web developer time.
WordPress is a bit more complicated as compared to Google Sites. To start with, the website builder requires preliminary download and installation. This takes more time and effort, even though, the process is not complex at all. Secondly, this is just a CMS; it doesn’t include ready themes and web hosting. You have to manage these aspects yourself.
If you don’t wish to bother about hosting and integration of external plugins or templates, it makes sense to use a simpler alternative. This is the all-in-one professional website builder, which comes with integrated hosting, hundreds of mobile-ready themes and a rich feature set required to complete projects of diverse complexity levels. In case you still give preference to using CMS, then WordPress works best for this very purpose.
It’s not easy for a beginner to master WordPress as there are multiple nuances associated with CMS performance. There is no support team here, but the user community of the service is still quite extensive and will help you find answers to all the platform-related questions you might have. It includes text/video tutorials, informative forums and a set of online resources that help you explore and master the CMS with maximum efficacy.
As to the ease of use, WordPress implies a higher learning curve for first-time users, yet in the end it offers more design customization freedom. To get a full-featured project with the CMS, get ready to invest some effort and time to explore it in details. Google Sites is less intuitive and it’s also less functional than the CMS. In some cases it takes less time to master the website builder, but the result you will eventually avail will undoubtedly be poor.
Google Sites vs WordPress: Design and Flexibility
Google Sites and WordPress both make it possible to start and manage web projects. However, the systems differ a lot in terms of design customization flexibility, functionality and web development approach in general. To define the platform that has more to offer and and allows starting more feature-laden projects, it makes sense to compare their major characteristics and features now.
eCommerce and Blogging
Google Sites is not the platform to be used for the development of online stores and blogs. The website builder doesn’t have any blogging or eCommerce engines at all. The only thing you can do if you need an informational project and plan to use Google Sites for this purpose is to pick a blank theme and start a blog from scratch, filling it with required content. You can also use the website builder for creating intranet and internal websites.
WordPress provides deeper eCommerce functionality. Just like Google Sites, the CMS doesn’t have a built-in eCommerce engine, but it still makes it possible to start and manage powerful online stores by means of plugin integration. There are lots of eCommerce plugins for WordPress, which are available on the web and can be integrated with a few clicks only. Most of them are paid, but this is a worthy investment as the CMS lets you build professional eCommerce projects. Some of the most popular plugins of this type include BigCommerce WP Plugin, WP eCommerce, Cart66 Cloud, Ecwid eCommerce Shopping Cart, WP EasyCart Shopping Cart and eCommerce Store and many more.
The most trustworthy and feature-rich WordPress eCommerce plugin is WooCommerce. This is the open-source shopping cart plugin that lets you design and manage functional online stores. The extension comes with a set of high end integrated features. Some of them include geolocation support, mobile-optimized design,opportunity to upload and sell physical and digital products, discounts and special deals, coupon code creation option, product reviews, multiple checkout alternatives, convenient product organization, secure and simple inventory management etc. WooCommerce is absolutely free for download and installation yet you might consider the necessity to use some of the paid features to improve the performance of your eCommerce project.
As to blog development, WordPress also has quite extensive options. The fact that the CMS was created specifically for blogging purposes implies that the platform has an impressive set of features that make it possible to start blogs. Apart from the convenient admin panel that allows setting up your blog parameters and filling it with content, the CMS also allows for plugin integration. Some of the most handy and functional plugins you can use for this purpose, the following ones should be the first to mention: NextGEN Gallery, Easy Social Sharing, Everest Forms, Akismet, User Registration, Jetpack, WPDiscuz, UpdraftPlus, Maintenance Page etc.
When it tackles eCommerce and blogging aspects, there is nothing to compare here. Google Sites cannot be used to start webs tores and blogs, while WordPress offers extensive options in both cases. The CMS lets you choose from dozens of plugins to run a professional online store or a blog.
Third-Party Apps and Extensions
Google Sites lacks flexibility and does not let you get the most out of the design customization process. However, it grants access to the set of web-based Google apps integration of which allows boosting your project performance. These include Documents, Gmail, Calendar, sheets and other apps provided in terms of the G Suite pack.
Integration of these cloud applications, which are also used as widgets makes it possible to add diagrams, charts tables, sheets images, web pages, slideshows, presentations, Google Maps, YouTube video forms, Hangouts and other required elements to Google Sites-powered projects. Having added the selected element/block to the web page, you will further be able to set up its parameters and work on further content formatting. Thus, you can modify color schemes, fonts, links, alignment and other settings here.
WordPress excels at integration options, which is now wonder as the CMS has initially distinguished itself due to rich plugin selection options. Irrespective of your project specialization, size and complexity, you will be able to find and add versatile plugins, both free and paid. Some of the standard must-have plugins are included into the feature set of the CMS by default.
Likewise, you can browse hundreds of templates out there. They are developed specially for WordPress by web design experts and they are also available for free and for extra cost. The choice depends upon your needs, budget and objectives.
As to the integration options, WordPress is also on the top of the list. While google Sites offers a pretty limited choice of Google apps, the CMS grants access to the stunning variety of plugins and third-party extensions. This obviously has a positive impact upon your website design and performance.
Google Sites distinguishes between the notions of templates and themes, which is one of the system’s distinctive features. “Templates” provide the selection of page types and layouts, while “Themes” are more about website design (that is, the choice of color schemes, images and other related elements).
Google Sites templates are quite mediocre, while their number currently constitutes 8 designs only. The templates belong to several categories, namely Personal, Work and Education yet their selection is extremely limited as for a contemporary website builder.
Editing website layout is very easy with Google Sites due to the intuitive and simple control panel, which has three tabs providing the required set of features. These are Insert, Pages and Themes tabs. There is also the Layout section here, where you can choose the desired layout for your project. All in all, you can choose from 6 layout options comprising 1, 2, 3 and 4 columns. Having made the choice, you’ll be offered to arrange and fill out content blocks, upload images and posting texts or other desirable content.
Google Sites allows adding the unlimited number of website pages you can further customize and personalize. This can be done in the corresponding “Pages” tab, taking a few minutes only. Generally, you can create different types of pages based on your web design needs, such as announcements, list pages, start pages, file cabinets and more.
When it comes to content uploading, you may pick the desired elements in the “Insert” tab. This is where you may choose and further integrate Images, Text Boxes, files stored on your Drive or those you wish to embed in the manual mode. As to the content types the system offers, you may pick the following elements: Slides, Sheets, Table of Contents, Image Carousel, YouTube, Map, Calendar, Docs, Button, Divider, Forms and Charts. Whatever element you decide to select, you’ll have an opportunity to further customize it with regard to your project focus.
Additionally, the website builder lets you integrate standard elements that contribute to your website performance. These include news feeds, calculators, Google Webmaster Tools or other extensions included into G Suite.
The heart of Google Sites is collaboration. Users can work together on a site just like editing a Google Document, and you always have control over who has access. It’s up to you to share website access rights with those users you consider necessary. Likewise, you may save the project in the Draft Mode or make it absolutely private. There is also an option allowing you to select certain people, who will have the rights to edit the website.
Finally, you may enable the feature, which prevents other editors from publishing the project without your permission. That’s also very convenient. If you wish to track your website statistics and control traffic fluctuations, Google Sites makes it possible to connect Google Analytics to the project. Awareness of major parameters of your website will help you undertake special measures in case of certain problems.
WordPress has a collection of integrated templates, which is available in its dashboard (specifically, in the Design category). However, the number of themes and their assortment is not enough to cover the entire range of users’ needs. This is where the themes developed by web designers from all over the world will be of great help.
Given its open source nature, new WordPress themes are designed and added to the official and third-party libraries on a daily basis, so you get a wide range to choose from. Also, you can hire a designer to draw a custom theme. What you should know about these templates is that they are not altogether safe sometimes. The thing is that you may choose from paid and free designs – there are lots of them out there. Free themes, however, sometimes come with malicious codes that may potentially pose danger to your website. Keep that in mind, when making the choice.
To simplify the website editing process for beginners, WordPress has offered the Gutenberg editor, which has replaced classic text/HTML editor. The editor is block-based, allowing users to replace and arrange content blocks on a page in any preferable order. This approach to the web design process has made it similar to that offered by traditional website builders. Those users, who are not satisfied with the Gutenberg Editor for some reason and wish to switch to the old one, should choose and integrate the corresponding plugin, which is not quite convenient and altogether safe.
Customization of WordPress templates is more complicated as compared to Google Sites, but the result will be worth that in the long run. To give your project the desired look, you can add parallax effects, animations, change website background, layout, font styles and sizes, adjust typography settings, title design etc. It is also possible to customize header, footer, sidebar and other parts of your website.
What’s more, each WordPress template comes with individual settings that allow you to get the most out of your project design. Thus, you can pick and upload logo, create main menu, activate/deactivate widget display options, adjust color palette etc. If you have CSS/PHP skills or web design background, then your chances to create one-of-a-kind website design become much higher. That’s another WordPress advantage that makes it prevail over the competitor.
To sum up the template editing approach of the systems, WordPress has much more to offer to its users. The CMS stands out from the crowd due to its flexible and powerful design customization features and tools. It grants access to hundreds of free and paid templates available in the system collection as well as online. There is also an advanced HTML code integration option for experienced users and a simplified Gutenberg Editor for non-techies. With its 8 templates and limited design customization options, google sites definitely lags behind the CMS.
WordPress vs Google Sites: General Pricing Comparison
Google Sites is an absolutely free DIY website builder. What you need to get started with the system without investing a penny into the web design process is just to create a Google account. That’s it. The website builder now also offers an opportunity of free domain name connection, while your ready-made website will be safely hosted on Google servers. All the extra options, apps and elements are provided at no cost as well. However, you should realize that the functionality of Google Sites is extremely limited, which does not let you start a feature-laden website.
WordPress is technically free. However, if you have long-lasting aspirations and plan to develop a full-featured website (or even several of them), you won’t go without plugin/template integration. Hosting and domain name choice is also a must, but it’s still up to you to pick reliable hosting provider and domain that will come up to your niche specialization. WordPress, however, officially recommends using Bluehost as a reliable, full-featured and reasonably-priced hosting provider.
The cost of hosting your website with the service starts with $2.95/mo only and reaches $13.95/mo, while the feature set you will avail will definitely exceed your expectations. Bluehost offers a bonus domain name and ensures fast page load speed, strong uptime rates, Site Access Blockage tool, eCommerce features, rich app marketplace, DDOS protection, IP blacklist as well as extensive SEO and content marketing options.
Both Google Sites and WordPress are initially free. The final cost of starting a website with the CMS will depend upon the functionality you plan to avail from it. WordPress comes with amazing plugin/template integration options and implies the choice of hosting and domain name to publish a ready made project. Google Sites provides a completely free web design approach yet the cost unfortunately compromises with the result here.
Google Sites vs WordPress: Which One Is the Best for SEO?
Google Sites SEO settings are quite poor. You won’t be able to do much about the search engine optimization to boost your website promotion results here. The only thing you can do in the manual mode is filling out the web page URL, title and tracking website stats by using the integrated tools. Nothing more.
WordPress has much more to offer in terms of Search Engine Optimization. To effectively set up your SEO parameters, you will also need to integrate some of the plugins meant for this purpose. The plugins differ with regard to their functionality, cost and integration complexity and it’s up to you to choose those that come up to your project needs.
Among the most popular SEO plugins, the following once deserve special attention: SEMRush, Google Search Console, Yoast SEO, All In One SEO Pack, SEO Press, Rank Math, Broken Link Checker, Google Keyword Planner, Ahrefs and some others.
When picking a web building platform and considering its further SEO optimization, you should know that WordPress-based projects are more SEO-friendly. This is because the CMS allows integrating SEO plugins, while Google Sites lets you set up a few parameters only.
Google Sites vs WordPress: Which One Is Better for a Small Business Website?
Google Sites is a website builder, which can be used to design and run a small business website (see examples). You can pick and customize a suitable template here, but you won’t be able to give it unique and personalized look because of the limited toolset and functionality. The platform makes it possible to upload and integrate a business logo, but there is no opportunity to design it on your own here. The good news is that you can select and add some of the required G Suite widgets (Google Maps, online forms, calendar, YouTube videos, media files etc.) that will contribute to the performance of your small business project.
WordPress is suitable for the development of all web projects and small business websites are not an exception. The platform lets you pick the preferred template either from its stock set or the online collection to start customizing it as you need. To enhance the result and functionality of your project, you will have to use some of the plugins created for business websites. These encompass UpdraftPlus, WP Rocket, Beaver Builder, Constant Contact, OptinMonster, WP Forms, MonsterInsights, Sucuri, MemberPress, RafflePress, CSS Hero and more. The choice of plugins should basically be based upon the type of website you intend to launch.
If you need a full-featured small business website and have some web design awareness, then picking WordPress will be a great solution. The platform delivers extensive business plugin integration and design customization options, while Google Sites cannot boast such a diversity of options.
Which One Is the Best for eCommerce – Google Sites or WordPress?
Google Sites does not let you start a web store as it doesn’t have an eCommerce engine. Likewise, there are no eCommerce templates or integrated tools to run a web store here. If you intend to launch this type of project from the very beginning, Google Sites is definitely not what you need.
WordPress eCommerce functionality is obviously above the average. The CMS makes it possible to create any kind of a web store by means of picking and integrating special eCommerce plugins, such as Cart66 Cloud or WP Plugin to mention a few. The best choice, however, is WooCommerce – the open-source shopping cart plugin design specifically for WordPress. The plugin is free and it comes with a set of out-of-the-box features. These are the opportunity to upload and sell physical and digital products, issue coupon codes, create mobile-optimized projects, set geolocation tags and safety parameters etc.
Speaking about eCommerce, Google Sites doesn’t have anything to offer at all. WordPress, in its turn, realizes its eCommerce potential via plugin integration. This lets you set up a feature-laden online store with high end performance.
Which One to Choose for Blogging – Google Sites vs WordPress
Google Sites doesn’t have a blogging engine. If you are right about to set up a blog for personal or business use, then it’s not the best option you can go for. However, the website builder lets you select its blank template and fill it with content you would like to be available on your blog. Still, don’t expect deep functionality and flexibility from it just because the website builder is not geared toward blog development at all.
WordPress was initially created as a blogging platform and this fact already speaks for itself. The CMS abounds in blog design tools and features while its admin panel is intuitive, easy-to-use and convenient for everyone, even for a first-timer. What you can do here is adding, editing, managing and updating posts, adjusting SEO optimization parameters, customizing blog templates, inserting media files, previewing and publishing the ready-made project. What’s more, the CMS allows integrating some of the most popular plugins created specifically for blog building purposes. These include UpdraftPlus, Everest Forms, Maintenance Page, Jetpack, Akismet, WPDiscuz and more.
If you are thinking about blog creation, then WordPress should be on the top of your list. While Google Sites doesn’t have a blogging engine at all, the CMS excels at blog development, providing a stock of design customization features and tools to ensure the best result.
Key Differences Between Google Sites and WordPress
|Ease of Use:||Google Sites is a simple Google-based website builder. It is good for creating intranet projects and standard business websites, portfolios, event projects etc.||WordPress is the CMS, which is quite complicated for first-timers. However, it’s quite easy to master it, if you have some time, patience and skills.|
|Functionality:||The system makes it possible to create simple websites, integrate popular GSuite widgets (YouTube, Google Maps, contact and online forms, slides, docs, charts, calendar etc.), logos and some other elements.||The platform is quite feature-laden. It offers advanced integration options, which let you start and manage almost any type of website, such as blogs, business websites, web stores or landing pages.|
|Design:||Google Sites offers a limited template collection with a few designs only. The same is about template customization options. As a result, all the websites launched with the system look similar, while the mobile view should be activated manually.||WordPress has a set of built-in themes, but there are hundreds of third-party templates available on the web. They are free and paid and they are well optimized for mobile viewing.|
|eCommerce:||Google Sites doesn’t have an integrated eCommerce engine, which makes it impossible to start a web store with the platform.||The CMS allows starting a web store by means of eCommerce plugin integration. The most popular shopping cart plugin created for WordPress is WooCommerce, which is free for everyone.|
|Blogging:||The system doesn’t have a blogging engine, which makes blog creation impossible as well.||WordPress started as a blogging platform. The set of its tools and plugins meant for blog development is rich and versatile to let you start and post feature-laden blogs.|
|Small Business:||With Google Sites, you can start a simple business website. The website builder has several business templates to choose from and it also lets you integrate some of the GSuite widgets meant for business use.||WordPress grants access to lots of plugins, which were specially designed for the creation of small business websites.|
|Pricing:||Google Sites is a free website builder, which also implies a free domain connection option.||The CMS is free, but get ready to invest into paid plugins, templates, hosting and domain name to go live with your website. The cheapest Bluehost plan costs $2.95/mo only.|
|SEO:||The platform provides poor SEO optimization options. It lets you fill out your website title and URL only.||Websites created with WordPress rank high in the search engines. The CMS lets you choose from multiple SEO plugins, integration of which has positive effect upon website promotion.|
|Customer Support:||Built-in Help Section with a detailed website editing guide, useful Help Center, feedback forms with automated screenshot inclusion||No official customer support, extensive worldwide user community|
Comparison Conclusion: Which One Is Better?
Google Sites and WordPress are vastly different. Each service has much to offer to the target audience and each of them has individual approach to the process of website development.
Google Sites is a simple all-in-one platform for creating intranets, microsites, personal pages and landing pages. It can’t be used for eCommerce, large websites and websites with custom designed themes.
WordPress is a professional CMS that’s used to create any type of site, thanks to its flexibility. But just like any feature-rich software, it has a less user-friendly interface, and it takes a while to learn how it works. While SaaS services like Google Sites are updated automatically and include hosting, WordPress users must update their software manually and tackle the web hosting issues themselves.
The final choice is obvious: if you have long lasting web design objectives and intend to launch a full-featured project with high end performance and stunning design, then WordPress is definitely the system to go for. Its powerful integration options, deep flexibility, extensive design customization parameters, advanced SEO settings and versatility of features make it possible to start almost any commercial or non-commercial website to come up to your requirements.