GoDaddy Website Builder Review

GoDaddy Website Builder Review

GoDaddy – is a service, which has gained worldwide popularity not only as a renowned cloud website builder, but also as a company offering web hosting and domain names. It currently empowers around 77 million websites, while the number of its audience has exceeded 18 millions users. This is a great place to start a business website and it works well for people, who have the idea of what they expect from the project and wish to get a professional website for business use.

Frankly speaking, GoDaddy has never been among our favorite website builders. Too clumsy and blatantly salesly, it didn’t inspire confidence. But things have changed a bit since our latest review. As of today, the website builder improved a lot, having completely rebuilt their platform. In September 2019 GoDaddy launched Website + Marketing, a new easy-to-use website builder with enhanced marketing features. The website builder now practices a brand new approach to the web building process. Are you intrigued to see what the service has to offer now? Let’s have a look at its updated feature set.

  • Website builder, hosting and domain name provider;
  • Works well for entrepreneurs;
  • Offers advanced feature set to cover versatile tasks.

1. Ease of Use

GoDaddy website builder now allows creating websites with little or no programming skills at all. If you’ve ever worked with drag-and-drop platforms, then you know how convenient and user-friendly they are. GoDaddy also comes with a drag-and-drop editor and creates a mobile-friendly environment to let users focus on their web design aspirations instead of dealing with web development challenges.

GoDaddy has simple and intuitive interface, although, the homepage of the system is somewhat oversaturated with sections, links and blocks. It’s not easy to find the website builder, the hosting section, access to marketing tools and customer support section etc. As you access the website builder, though, everything becomes more understandable. The dashboard of the service features simple navigation as all the steps of the web design process are displayed on the right panel. The WYSIWYG editor immediately reflects the changes you make. This is very convenient for users, who work with the system for the first time. You get full control over the entire web building process. This is one of the reasons most users appreciate about the service.

  • No coding and web design skills required;
  • Convenient drag-and-drop editor;
  • Simple, user-friendly and intuitive interface.

2. Features & Flexibility

GoDaddy is a multifunctional website builder, which works well for creating different types of websites. The service is a nice solution for entrepreneurs willing to launch business websites. What you need is to provide your company info, select a logo, manage website settings and watch the way the changes are displayed on a screen.

GoDaddy Editor

You can make use of such features as bookings, listings, online feedback forms and other elements you’d like to see at your business website. It’s also possible to view analytics here to see your website statistics.

GoDaddy Add Section

When it comes to creating personal websites like portfolios, for example, GoDaddy somewhat lags behind its renowned niche competitors. The website builder has a nice gallery of stock photos and you can upload those of your own.

However, image customization options are not quite extensive and there isn’t much you can do about that. Portfolio websites require more customization options to showcase your creative talent. At the same time, it is possible to embed audio and video files from SoundCloud, YouTube or Vimeo. This will give your website better performance.


GoDaddy has a standard blogging engine. Starting a blog with the system doesn’t take much time, effort or knowledge. This is quite simple and quick. It’s up to you to decide how and when to add and update posts, integrate media files and other elements to boost user engagement. Users have two sign up options here, including standard registration procedure and RSS feed sign up tool.

GoDaddy Blog Editor

Among the features that let you create and customize a new blog, it makes sense to mention basic image editor, customize the layout, adjust blog design and effectively organize the content. The system also comes with a commenting option, which allows users post their comments under certain blog posts to share their ideas. Another blogging feature GoDaddy offers is its BYOB (Bring Your Own Blog) option that makes it possible to link existing blogs published on other platforms to the system without the need to start a new blog from scratch.

Even though, GoDaddy provides blogging opportunities, it’s integrated functionality and design options are still pretty limited as compared to the renowned niche leaders. The system allows building a standard blog, but you shouldn’t expect powerful blogging perspectives from it.


Apart from the blogging engine, GoDaddy also offers a set of integrated eCommerce tools and options. It’s worth mentioning, though, that these features are not quite enough to start a professional and feature-laden online store. The website builder offers a standalone Online Store Plan, which lets you launch and manage a standard eCommerce project. This is what makes it a nice choice for small businesses and independent entrepreneurs willing to go online.

GoDaddy Online Store Editor

GoDaddy eCommerce focus is quite restricted, though. The feature set the system offers is not that extensive to launch a full-featured professional online store. However, it is enough to start a small or mid-sized web store. Among the eCommerce tools GoDaddy comes with, it initially makes sense to mention an opportunity to create product galleries, add descriptions and images of items added to the collection as well as customer reviews and testimonials.

Additionally, you get an opportunity to control and adjust web store management options, set up the abandoned shopping cart recovery feature along with payment, tax and shipping parameters. GoDaddy also offers an opportunity to connect your online store to social media accounts. Inexperienced users can get SEO guidance from the system that helps them grow traffic, generate profit and build extensive customer base.

All in all, the eCommerce engine of the website builder is quite standard and it cannot boast powerful high end features needed to start and manage a professional online store. However, its functionality is enough to build a small or mid-sized eCommerce project to drive traffic, boost sales volume and grow customer base.

Advanced Website Management Options

With GoDaddy, it is you, who are in control of your website features, design and performance. The system comes with a convenient drag-and-drop editor, which does not only allow adding new sections and website elements, but also lets you drag and reposition the sections to change the way your project looks and functions. You can also integrate convenient drop-down menus to simplify the navigation and make your website design accurate and appealing.

Additionally, you can integrate promo banners, contact forms and CTA buttons to drive traffic, boost sales rates, promote your business and stay connected with your customers. A Single Image Library lets you keep all your website photos in one place. This especially matters a lot for those users, who intend to start (or already have) multiple projects launched with the website builder. Finally, the platform developers are going to introduce Members-Only pages in the nearest future. This should help keep the confidentiality of your website protected with special passwords.

Online Appointments

GoDaddy is a great pick for service providers, be it yoga instructors, restaurant owners, creatives, handmade specialists, fitness instructors or what not. The website builder does not only let them build quality projects to introduce their special services/products, but it also allows their potential clients book the appointments and pay for them directly at the website.

Among the features that contribute to the ease of online booking, the following ones should be the first to mention: online credit card processing (via PayPal and Square), email and text notifications about all the sent and received books, two-way calendar synchronization that allows keeping your website and business calendars aligned with each other.

GoDaddy also grants access to advanced client management tools that let you gather user information, business data, view the appointment and payment history. It’s up to you to set charge deposits, collect payments and assign cancellation fees, when required. Additionally, you can create your own schedule of events and classes for your clients, letting other staff members manage your plans and setting their display options. Finally, GoDaddy Online Appointments feature makes it possible to offer up to 12 services from the single view and even download a list of users, who have signed up for the events/*classes you’ve enlisted.

Social Media Integration

GoDaddy social media integration options are somewhat limited. What you can do here is linking your website to Facebook, Twitter feeds etc. It is also possible to connect your Instagram account to GoDaddy to be able to manage posts and track website performance directly from the system dashboard. If you wish, you can connect your Facebook store to your account and integrate a website sign up form on your Facebook Business page.

SEO, Website Analytics and Statistics

GoDaddy has a SEO Wizard, which makes it possible to adjust the most important settings for good SEO optimization. Thus, you can fill out meta tags for all website pages, set up redirects and perform other SEO-beneficial actions.

Unlike lots of website builders, GoDaddy doesn’t have integrated statistics collection tools. It’s only possible to add Google Analytics here to keep track of all the visits, number of users, locations they come from and other important parameters. In this respect, the service doesn’t rank high. However, it is possible to use the HTML skills to add the tools to track website statistics.

GoDaddy allows setting up automatic checkout reminders to see the number of customers that decide to come back to the web store, for example, to get the products they left in the shopping cart during their last visit. It is also possible to adjust Facebook insights to see the number of post views and likes added by other visitors. If there is a need to monitor or manage online comments left in Facebook or Google, the system allows doing that directly in the dashboard. This is also the pace, where you can track email campaigns and their efficacy.

Security and Backups

If you use a Free Trial or a Personal Plan to explore the system, you should know that your website won’t be connected to the SSL Certificate. It ensures maximum website and content protection from unauthorized access. To connect the Certificate, you’ll have to buy one of the higher plans the service offers.

As to the backup option, GoDaddy offers the autosave feature, which will create backup versions of the website by default. This is very convenient, especially for users, who cannot boast rich web building experience and may simply forget to save the website during the web design process. This is also a beneficial feature for unpredictable situations like hacker attacks or website crashes.

  • eCommerce and blogging engines;
  • GoDaddy InSight and Marketing;
  • Online Appointments.

3. GoDaddy Marketing

Starting a website with GoDaddy is only half of the business. Further project development and promotion is what also matters a lot for all the system subscribers as this helps take their online presence to the brand new level. That’s the obvious benefit and that’s what GoDaddy also cares about. To provide the best online exposure to your business, the system comes with a set of high end marketing features as well as the advanced InSight tool. It’s high time to review both options to figure out all the benefits you can avail, when using the platform.

GoDaddy Website + Marketing

GoDaddy comes with high end marketing features, which contribute to effective and convenient website promotion. The system allows managing your website marketing options all in one place, namely from the single Website + Marketing dashboard you can access, having signed up for the website builder.

specialize and the name of your project

First, you’ll be redirected to the website builder section, where you will have to specify the industry you specialize in and the name of your project. You’ll be immediately offered a template you can customize and edit as you like in the upcoming steps. As soon as you are done with your website customization, go ahead to publish it and then proceed to the set of integrated marketing and promotion tools the system comes with. Here is what you can do to develop your project.

Email Marketing

GoDaddy allows using the email marketing feature to keep your visitors aware of everything that’s going on in your business and turn them into returning clients via sending newsletters.

And manage your business profiles on Google, Instagram and so much more. And you can do it all from any device, be it your phone, desktop or tablet. It’s almost like you have too much power.

Email Marketing

To start a new campaign, you should initially pick the template with regard to the type of the newsletter you intend to create. This can be a traditional newsletter, sales campaign, event invitation, your own template etc.

mailing list selection

Depending on the template type, you’ll then need to customize it, providing your own details, such as title, logo, text settings and other related information. The system also allows choosing from dozens of images and styles to come up to you email marketing campaign.

template customization

Right after that, you’ll be offered to provide the names of recipients, who will receive the newsletter as well as its details and time you wish the emails to be sent.

mailing list setup

By the way, all the edits and the way your email marketing campaign looks are displayed in the preview window found to the right of the screen. This is very convenient as you can undo the edits you’ve made and make other required changes before saving and sending it.

Google My Business

With GoDaddy Website + Marketing feature, it has become possible to add your business on Google Maps and Google Search. Google My Business allows providing better exposure and enables easier website access and its enhanced indexation in the search engines.

Google My Business

Google My Business listings service makes it possible to boost your business visibility by providing your working hours, address and phone number, email, location in Google Search and Google Maps. Mind, however, that the service is available only for Website + Marketing Business plus and eCommerce subscribers, who reside in the UK, the US, Canada and Australia. To list your business on Google, you first need to login to your GoDaddy account and open the service.

business type selection

You’ll also have to specify what type of business you run (either online, local or both) and whether you already have a business listing. Mind that if you run the web-based business only, you won’t be allowed to create a Google listing as this option is available only to those users, who have local presence. If you have the one, then you will be offered to proceed with your listing creation. The system will ask you to answer a couple of business-related questions concerning your physical business address, name, phone number, area of specialization etc.

authorization and verification

The system will also require access to your Google account to let you successfully complete listing creation. So, if you don’t have the once yet, make sure to register with Google first. You may additionally be asked to verify your business by phone (this is a more frequent option). In case the review team decides that your business is eligible to be listed with Google, you’ll get the email regarding its publication. Sometimes, the review team may need to find out additional business details or check some info you’ve already submitted. If everything is ok, your business will be approved and listed on Google.

Yelp Business Listing

Apart from Google My Business, GoDaddy also allows enlisting your business with Yelp service. To do that, you should initially create a new page in the separate section of the system dashboard.

Yelp Business Listing

The process of adding your business resembles that offered by Google My Business. You first have to specify the type of business you run, its physical location and contact data, name, sphere of company specialization and phone.

specify the type of business

The next (and the final) step implies the submission of personal data of a person, who will be responsible for Yelp listing management (first and last name, email). This data is needed to properly set up the account.

personal data

Facebook Promotion

Facebook Promotion

The use of the integrated Review Widget allows displaying business-related reviews posted in Facebook and Google on your website. It is also possible to connect to your Instagram business account through Facebook. This contributes to getting user engagement and retention rates. If you intend to stay connected with website visitors, the system lets you create and send personalized messages to those customers you wish to communicate with. You can do that directly from the system dashboard.

GoDaddy InSight

Another highlight of the website builder is its integrated InSight tool. It reveals itself as a tech system created for effective online business optimization. With this purpose, the system offers a set of measures that contribute to successful accomplishment of this task. These include the availability of data-driven recommendations and tips gathered from over 1 million system users, industry expertise guidance from the best niche pros etc.

GoDaddy Website Builder Review

The system grants a free trial to everyone who can test and explore the entire feature set of the InSight tool. To start the trial, you need to sign into your GoDaddy account and select the goals for your online business by checking the boxes the system offers.

create plan

Based on the goals submitted, the system will analyze your business and its specifications to come up with the best plan. If you don’t like its terms for some reason, you can also view other plans to make the choice that matches your business needs most.

To be precise, GoDaddy comes with the InSight Actions Plans that make it possible to get the ongoing suggestions regarding the actions you may undertake to improve your online business. There is also InSight Score access, which lets you see the way your website and online marketing business in general measure up and improve as compared to their niche rivals. The system additionally offers professional metrics, which let you control your website statistics, bookings, sales and social actions. If there is anything you don;t understand or you just wish to find out more about the feature, GoDaddy guides are always at hand to help you get the detailed data insights.

  • Extended marketing features;
  • GoDaddy InSight tool;
  • Effective promotion methods.

4. Design & Templates

Number of Themes:305
Professional Templates: YES
Free Themes: YES
Responsive Design: YES
Sort by Industry: YES
CSS Code Editing: NO

GoDaddy can boast a rich template collection. There are 305 of responsive themes here and their quality is on a decent level. The templates are designed by the system developers. They meet the contemporary niche requirements and trends and fall into 22 categories based on the niches they belong to.

Whatever template you will select, there will be a preview option allowing you to see it in desktop and mobile modes. The search filter option will help you sort out the templates, simplifying the choice of the most suitable theme. Mind that you won’t be able to switch the theme, having selected it once. Otherwise, all the submitted content will be lost.

As to the design customization options, they are not quite extensive as well. All web page sections have pre-designed look. The only thing you can do here to modify the project is to add and customize new sections, change fonts, replace stock photos with those of your own, integrate media files etc. The templates are ad-free. There is only a small footnote you can remove, if needed. The website builder doesn’t have multi language support.

  • Extensive template collection;
  • Responsive designs;
  • Search filter option and preview mode.

5. Customer Support

GoDaddy support is available online and on the phone. There is also the FAQ section and the live chat here, which can provide users with all the answers they may get during the web design process. The live chat quickly reacts to user inquiries, but it is available on weekdays only.

If you need 24/7 customer support, you’re welcome to get in touch with the team by telephone. Email support is not available in the service. Apart from this, you can browse the Community or the Knowledge base of the service to view multiple intro videos guiding you through the stages of the web design process.

  • Phone and live chat;
  • 24/7 customer support;
  • Extensive Community and Knowledge Base.

6. Plans & Pricing

GoDaddy has moderate pricing policy. It has a free one-month trial, which offers enough time to test the entire feature set of the system. At the end of the trial, you’ll have to decide on the plan you will further go for. The plans differ with regard to the terms, features and tools offered (disk space, templates, bandwidth, design customization etc.).

Pricing OptionCostFeatures
Basic:$12.95/mo✓ Responsive Design;
✓ 24/7 Support;
✓ SSL Certificate.
Standard:$16.95/moIn Addition to previous:
✓ 20 social posts/responses per mo;
✓ 3 social media listing platforms;
✓ SEO.
Premium:$24.95/moIn Addition to previous:
✓ Unlimited social posts/responses and media listing platforms/mo;
✓ Free ad credits for Google, Bing and Yelp;
✓ Email and text appointment reminders.
Commerce:$29.95/moIn Addition to previous:
✓ Online Store;
✓ Coupons and Discounts;
✓ Shipping Configure.

There are four of them here, namely Basic, Standard, Premium and eCommerce. The cost of subscriptions specified in the chart does not include the price of the domain name. By the way, it’s recommended to get annual subscription. Otherwise, monthly costs will be somewhat higher.

  • Free 30-day trial;
  • Four paid subscriptions;
  • The cost does not include domain name fees.

7. Pros and Cons

Just like any other website builder, GoDaddy comes with a list of advantages and disadvantages each user should be aware of when choosing the system.

Multiple responsive templates;
Online Bookings;
GoDaddy InSight Feature;
Free one-month trial;
Upgraded marketing features.
No App Market and restricted eCommerce functionality;
Poor blogging engine;
Mediocre customer support etc.
  • Abundance of responsive designs;
  • GoDaddy InSight;
  • Online Bookings.

8. Competitors

GoDaddy Website + Marketing doesn’t take leading positions in web building niche. Using GoDaddy will be more convenient for those users who have already chosen it as a hosting provider, no more. To be unbiased we have prepared comparisons with top serivces to prove that GoDaddy isn’t a better alternative. Here they are:


GoDaddy is a DIY website builder, which covers a standard spectrum of web design needs and allows completing multiple tasks. The service works well for the development of business websites, small-to-medium online stores and landing pages. It is quite intuitive and understandable even for users, who lack web design experience. The website builder has a good collection of responsive templates, which fall into numerous categories users may choose from.

The platform comes with eCommerce and blogging engines. It also stands out from the crowd due to its integrated website marketing tools. These include email marketing feature, Facebook and Instagram business promotion, Google My Business and Yelp listings. The website builder also offers an advanced GoDaddy InSight tool, which makes it possible to analyze and promote your company in the best way possible.

Thus, if you intend to start a simple website with noteworthy functionality, then GoDaddy may be one of the systems to go for. However, if your web design aspirations are more serious and you plan to develop a feature-laden project, then it definitely makes sense to pick a more professional and functional website builder.

Howard Steele
Review Date
Reviewed Item
Author Rating

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

» Reviews » GoDaddy Website Builder Review