Etsy vs Wix: Which is Better for Ecommerce?

Etsy vs Wix: Which is Better

If you only think of launching your first digital store, Etsy and Wix are the two platforms that may come up to one’s mind. They both serve eCommerce needs but in a different way. They provide a user with an option either to create a new online shop from the ground or make the most of a third-party merchant’s platforms with no need to handle the building process. Both paths have some obvious advantages as well as slight drawbacks. We are here to define which platform is better to sell goods online.

Etsy is a globally recognizable digital marketplace. The platform was generally designed for small and medium merchants and individuals who do not want to deal with the website building process. It makes it very easy to start selling different products online. Etsy supports thousands of small shops that distribute a wide range of goods from jewelry and clothing to toys, craft supplies, art, and more.

Wix is a comprehensive website builder created for people without coding or web designing skills. It offers a fast and simple way to build, configure, launch, and promote your store online. Users will benefit from a selection of eCommerce-based templates, plenty of editing and customization tools, simple product management system, reporting features, etc. As an all-in-one solution, it comes with all the necessary tools you need to launch and manage your store.

Here we have two different eCommerce options. You will have to choose to either enter a global marketplace and sell back-to-back with other merchants or create an exclusive webshop, stand out from competitors, and grow your business whenever needed.

Etsy vs Wix: General Overview

Etsy vs Wix: General Overview

Etsy is a very simple and straightforward option for individuals and small businesses. It might be a good choice in case you do not want to deal with larger and more complicated solutions. Besides, it can be pretty cost-effective as well as prevent users from various challenges and obstacles delivered by the process of web development. Here we have an easy-to-use and inexpensive platform that lets you go love with your products pretty fast. All you need is to sign in, choose a template, add products, and start selling them.

This is where good things about Etsy end. Retailers with a wider product selection, who call for advanced inventory and management tools, will be disappointed with a lack of features delivered by the platform. Besides, the selection of inventory options is very limited. We also need to take into account fees and extra charges for using the platform. They can be pretty high even despite the fact the platform has an unlimited free plan.

Wix is an all-in-one solution for retailers and merchants of any size. The platform helps to create small online shops as well as huge digital stores and marketplaces with ease. It does not require special skills in web design or coding. Created for newbies, the system boasts an intuitive drag-and-drop editor with integrated AI-based algorithms that actually build a website for the user considering his or her requirements in terms of design, website type, functionality, etc.

Users will appreciate a wide selection of customizable templates in addition to an array of design and customization instruments. What’s more, you will be able to market and promote your brand using special tools and packages within a specific plan. The system offers multiple channels to have your products distributed online. You can keep your customers stay tuned via social network, track sales, configure shipping options, launch loyalty programs, special deals, and more.

While Etsy is good for independent retailers who sell craft supplies, handmade or designer clothes, Wix appears to be a more comprehensive and flexible solution letting you create a store of your own and manage it without third-party fees.

Etsy vs Wix: Which One Is Easier to Use?

Etsy vs Wix: Which One Is Easier to Use?

Etsy is a very straightforward and easy-to-use platform, It does not have complicated features that will make you feel confused. All you need is to follow several steps to add products and make them visible for thousands of potential buyers.

Etsy sign in

The system has an integrated seller dashboard that delivers all major insights and sales stats. To get started, you will need to do the following:

  • Sign in – the first step is to complete a fast registration. You can sign in instantly using a valid Google, Facebook, or Apple account. Another way is to type in your email and password.
  • Set Store Preferences – the next stage is to indicate your future shop preferences. Users may configure a language country or currency. The system will require additional info such as if you are a part or full-time seller, what your bank currency is, so on.
  • Give a Name to the Shop – this is where Etsy restrictions and limitations start. Giving your shop a name looks like a chance to become creative. However, users are obliged to follow the platform’s guideline that says: the name must not exceed 20 characters; it must not include special characters or have spaces. It should not contain trademark infringements, as well.
  • Add Products – the next stage is to add items you are going to sell online. Keep in mind that the processes of adding physical and digital product listings are different. In this review, we will show you the baseline procedure and describe all stages in detail in the next paragraph.
  • Choose Payment Preferences – at this stage, you will need to set up Etsy payment gateways in accordance with your requirements. You can use integrated Etsy options or PayPal as a standalone payment processing system.
  • Setup Billing – this is where you will need to provide your personal billing info. It includes a debit or credit card to let the system charge fees to every product sold. The billing policy is different depending on the merchant’s location and country of residence.
  • Open and customize your Store – the system will assign a custom default domain while the Etsy engine provides baseline functionality to add shop info, rearrange products, add photos, and connect social media platforms.

As you can see, any user will handle the process. Getting started with the platform is extremely easy, although you should not expect a bunch of various eCommerce instruments and features from it.

Wix is a website builder created for non-technicians and newbies who do not know how to code. The platform comes as a multi-purpose system. It means that it helps to build any website type from the ground including eCommerce projects. It has:

  • A drag-and-drop editor to create new sites or customize and modify the existing templates;
  • An AI-based Wix ADI feature. The AI algorithm that creates a ready-to-go website considering your requirements and preferences in less than 10 minutes;
  • The Wix Corvid ecosystem for experienced web developers letting them create exclusive features and add them on site.

Wix editor

To get started, you will only need to sign in and choose any of the options mentioned earlier. Whatever you select, the building process is very intuitive and simple thanks to the inline editing as well as a selection of site modules, blocks, and sections.

Despite all the ease, straightforwardness, and simplicity, Etsy can take more time to go live with a readymade shop. Wix promises to build a fully-featured website in less than 10 minutes using Wix ADI future. Even if you decide to build a layout of your own, it will never take you long. Once the store has been completed, you can connect your own domain or use the one provided by default. Then publish your website and go live.

Etsy vs Wix: Design and Flexibility

Etsy vs Wix: Design and Flexibility

If you plan to scale your shop or grow business, you will definitely need more features. They are supposed to let you promote your project online as well as drive more traffic to the store. This is where Wix has more options to offer while Etsy comes with limited functionality.

Templates Editing

Etsy does offer the same design flexibility as a website builder. It has several baseline shop templates that all look the same. You will hardly find the difference. The good news here is that you do not actually have to build a store. There is no need to code or move blocks. A user gets a fixed shop layout that can be changed with a limited option for design tools.

Etsy Templates Editing

As a website owner, you will only be able to change colors, apply different colors, or modify photos styling. Besides, the system makes it possible to upload a custom banner or logo in case you have it. The last thing you can do is to add some bio in the page description. The platform offers several extra options that include highlighting best-selling products. But they are available for Premium Plan users only.

The good news is that you can still rearrange your products or create special item sections. For example, it is possible to group some of the goods you have and create a kind of a navigation bar with extra sections available on the website’s left sidebar. What’s more, you are free to move products around the page and locate them wherever you want. Not as much flexibility as you might expect, but still.

Wix offers a huge selection of responsive and stylish templates. They refer to various business categories including eCommerce. Overall, there are more than 550 customizable themes. Each of them can be modified and edited. You can add new page blocks and sections. They include headers, menus, galleries, text blocks, etc. Locate them wherever you need, change design settings colors, block’s dimensions, or typography. Then drag-and-drop custom images, and copy and paste the content in the spaces provided. That’s it. Your store is almost ready to go.

Wix eCommerce

Users are able to preview the website before going live. You can check how it looks like desktop, smartphone, tablet, or laptops. What’s more, you can change the way your store looks like in the mobile version.

Product Management

Etsy makes it easy to add new product listings or separate items. Besides, the platform helps to represent your goods in the most appealing way. The minimum number of photos to add per item is 5. Make sure you meet the system’s requirements in terms of image resolution and quality. Otherwise, you will not be able to upload them.

Etsy Product Management

Another benefit here is the ability to add product thumbnails. It is the first thing your potential buyers will see. Just make sure you make a good one for the item.

Customizable listing details help to provide as much product info as possible. In this section, you will be able to specific data that may include product producer, item type, date of manufacturing, and so on. The system comes with an automatic product renewal when some of the items expire. However, the option includes additional charges for the service.

Etsy Listing Details

Wix is a fully manageable platform for eCommerce needs. Each template has built-in widgets and services for merchants and digital stores. They include integrated options such as manageable item galleries and customizable product pages. You may add titles and descriptions, upload images, connect add-ons and apps from the App Market, so on.

Wix eCommerce Templates

The platform lets you create product categories and adapt your store to the international target audience. You can create a multilingual website available in 90+ languages. All pages can be translated and optimized for improved SEO.

A great advantage of the platform is the fact that it lets sell both physical and digital goods. All you need is to set the product type. Besides, the system has separate options for stores and websites that offer booking or pre-ordering functionality. There is a custom Wix Booking app to accept payments and sell different services. This fact makes the website builder more flexible if compared to Etsy where sellers are supposed to follow the marketplace rules in terms of item types they want to distribute.

Last but not least, all templates ensure a proper product presentation with stylish design, built-in product image zooming, and more.

Payment Options

Etsy offers two major options to accept payments online. They include Etsy Payments – a feature to process customers’ debit and credit cards. The system comes with support for Apple and Google Pay. Merchants can connect their PayPal accounts to use the gateway as a standalone processing tool.

Etsy Payment Options

Wix users can benefit from a wider option of payment gateways. You can choose from 17 different services available. They include Stripe, Braintree, PayPal, and others. Once again, the website builder delivers more flexibility and options to meet the needs of the target audience.

Marketing and Analytics

Etsy has a pretty wide option of promotion tools. However, they are all limited by the platform’s guidelines. Merchants can establish Etsy gift cards that buyers can use only within the system. We have already mentioned an automated product renewal function. Besides, you can try Facebook dynamic ads, automate posting on social media, photos backup, and some other options.

The system comes with a custom dashboard where you can manage running orders, track current ads, or launch new campaigns. Also, it depicts all crucial stats related to the products’ catalog, so you can keep an eye on what’s on the stock.

Wix looks more comprehensive in terms of marketing and promotion. Users will be able to launch email-marketing campaigns or sell personalized offers. The system delivers a set of valuable promotion tools that include coupons, promo codes, discounts, seasonal sales, etc.

The website builder has a great reporting feature that makes it possible to monitor sales, manage registered customers, track best-selling products, observe stats in real-time, and more. Users can easily connect their websites with Search Console and Google Analytics to get all the traffic insights and major site metrics.

Wix is a more flexible solution with a greater variety of eCommerce options. They help not only to launch but also to manage and market your store. Etsy looks more limited in terms of features, payment options, and some other functions that are crucial for eCommerce needs.

Etsy vs Wix: General Pricing Comparison

Etsy vs Wix: General Pricing Comparison

Etsy is a marketplace. Like other platforms, it establishes special fees and charges for different actions taken by merchants. On the one hand, it offers a free way to go live with your future store. On the other hand, get ready to handle the following billing conditions:

  • Listing Fees – the system will deduct $0.20 for every listing you add. It does not matter if you sell the item or not. The fee will be automatically added to your account.
  • Transaction Fees – once you have sold a product, you will pay a 5% fee from each transaction. That percentage comes from the total cost of the purchase. Besides, in case there is a currency conversion, the fee will grow by 2.5%.
  • Payment Processing Fees – there is an extra payment processing fee for merchants who opt for Etsy Payments. The percentage will differ depending on the bank or location. For the US-based store owners, it is 3%. And do not forget the transaction fee, which is $0.25.

Wix also has a free plan. However, it can hardly meet eCommerce or business needs. It can be good for testing the system but that is all. Besides, general plans will not work as well. To start selling online, you will need to opt for any of the Business/eCommerce plans that include:

Etsy vs Wix: Which is Better for Ecommerce?

  • Business Basiccosting $23 per month for a starting shop that can accept payments online;
  • Business Unlimitedcosting $27 per month for small and medium shops with a built-in eCommerce platform;
  • Business VIPcosting $49 per month for growing stores. It offers unlimited bandwidth, unlimited storage space, and complete Wix Suite;
  • Enterprisecosting $500 per month for scaling marketplaces and big stores. It offers high-end solutions to meet personalized eCommerce and Business needs.

While the platform is an all-in-one solution, the price already includes a hosting and domain in addition to SSL certificate, access to the App Market as well as all of the available templates.

Wix uses a subscription-based model that looks more flexible. It does not matter how many products you sell. The monthly price per plan is always the same while Etsy users will have to cover fees that will grow in accordance with the turnover and revenues.

Etsy vs Wix: Which One Is the Best for SEO?

Etsy vs Wix: Which One Is the Best for SEO?

Etsy does not offer much in terms of SEO. However, you may still improve your shop for search engines. For example, you can add relevant item titles and descriptions to present your products in a clear way. Users will have a chance to preview the way their listings look like ion search engines. Shop owners can add special tags to let users find them faster. That might also help as well as in-bond links. But this is actually all you can do.

Wix is a more flexible platform with multiple options to improve website SEO. We have already mentioned the possibility to integrate a shop with Search Console and Google Analytics. Besides, you can edit meta titles and descriptions for each website section as well as product pages. Users will be able to create custom URLs, format the content to make it more SEO and user-friendly, manage sitemap, so on.

With Wix, you will have more chances to improve your site SEO ranks as well as drive more traffic from the search engines.

Which One is The Best for Ecommerce – Etsy or Wix?

Which One is The Best for Ecommerce - Etsy or Wix?

Etsy looks like a good option for merchants who do not plan to sell many of their items. Besides, the platform has limited options to customize the shop and stand out for competitors. You will have a digital store that looks the same as thousands of others. The system has effective promotion tools and a reporting feature. But it offers a fee-based billing model that does not seem to be cost-effective in case of increased sales.

Wix offers an array of eCommerce-based templates. They can be customized and edited in different ways. Newbies and experienced developers will find a selection of tools to make their stores more engaging and exclusive. The platform makes it possible to improve customers’ loyalty using email marketing and instruments for promotion.

Users will appreciate a comprehensive product management system blended with advanced functionality in the face of manageable galleries, multiple sales channels, integrations, etc. Wix users may connect various payment gateways and avoid unexpected fees or hidden charges.

Key Differences between Etsy and Wix

Ease of Use:Perfect for beginnersGood for newbies and experienced users
Functionality:A marketplace that hoss sellers along with their websitesAll-in-one platform with all features included in the plan. Drag-and-drop editor, pre-designed page blocks, and customzable modules
Design:Typical layouts for every storeMultiple templates for shops, design tools, responsive eCommerce themes
eCommerce:Items management, loyalty programs, multiple sales channelsIntegrated features, built-in shopping cart, product management system
Blogging:No blogging featureBuilt-in blogging feature
Small Business:Works for eCommerce needs onlyGreat for small business
Pricing:From $0 to 15% on each sale + listing, transaction, and processing fees that vary depending on the country and currencyFrom $0 to $49
SEO:Tages, item titles, and descriptionsAdvanced SEO settings, SEO Wiz
Customer Support:Help Center, the social media communityLive Chat, Forum, Help Center, FAQ, Ticketing System, tutorials

Which One Is Better for Online Store: Etsy or Wix?

It may be hard to make up one’s mind, which platform to choose. They both have some good tools for eCommerce and options to let users start selling online right at once.

Etsy looks like a good solution for small sellers and individuals who do not plan to scale their business. It will work for a small number of items to distribute. It does not have enough customization tools while users will have to follow the system’s guidelines in terms of fees, store editing, customization, so on.

Wix is a comprehensive website builder with built-in eCommerce functionality. It is good for online shops of any size despite the product turnover or volume. Users can benefit from enough instruments to manage products, present them in the most appealing way, promote, or scale their business.

With Wix, you will owe your exclusive store instead of paying fees for every new sale you make.


About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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