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Ecwid vs BigCommerce

ecwid vs bigcommerce

Those, who have ever been involved in website development, are familiar with Ecwid and BigCommerce. These are two world-popular eCommerce services that make it possible to launch and manage different types of online stores.

The platforms differ in their characteristics, pros and cons as well as in pricing policy and objectives, but there is one major distinction between them – the spectrum of eCommerce tasks they let you solve. This is what you should initially consider, when choosing the service that works best for your needs.

A Quick Snapshot:


EcwidEcwid – is an eCommerce plugin (not a website builder), which is integrated into a ready-made website to connect a web store to it. The plugin also makes it possible to launch and manage simple one-page standalone online stores, which will help present your products to the advantage. Millions of users across the globe give preference to this tool as it is really a worthy solution for website owners willing to sell on the web. ecwid.com


BigCommerceBigCommerce is a specialized eCommerce website builder, which comes with a broad spectrum of niche features and tools. Launched in 2003, the system has been used to launch and manage more than 25,000 online stores across the globe. The eCommerce website software encompasses such parameters as simplicity, convenience and functionality. BigCommerce.com


If you are right about to launch a full-featured online store, quality comparison of these two systems will be of great help to you. Which service offers a more extensive feature set? What does each of them offer and what facts should you take into account when making the final choice? To answer these questions, it makes sense to review the BigCommerce vs Ecwid in details. This will give you the understanding of the main implications of the platforms as well as of their distinctions.

1. Ease of Use

  • Ecwid. The eCommerce plugin is not difficult to master and use. You just have to know how to connect it to your pre-designed website to get the most out of its use. Ecwid integration is quite simple even for newbies. You don’t have to be a programming expert to do that – just follow the tips provided by the wizard and watch the way your web store is being created. The plugin does not imply separate account creation. Likewise, there is no need to launch an online store from scratch.

    Ecwid Dashboard

    The interface and dashboard of the system are logically-structured and intuitive. To create a web store, you have to enter the domain name of your website, adjust the parameters and customize it. Even though, plugin integration implies code insertion, this is not a difficult task for most users, including those, who have never done that before.

    Ecwid Products

  • See also: Ecwid review.

  • BigCommerce. The system is initially geared towards the development of eCommerce websites. Thus, its dashboard comes with niche-specific menu points and sections that simplify the task for newbies and web design experts. Its structure is similar to that you can see in other powerful eCommerce website builders like Shopify, for example. However, it’s not a problem to master it, although, this may take some time, especially if you are a beginner. All the sections and tools are on their places here and you will easily find them, if needed.

    Bigcommerce Dashboard

    As soon as you are done with the registration, you’ll get access to the dashboard, which is logical and understandable. The search filter option will help you find the information and tools you need. You’ll also be offered a tutorial on how to use the system and get the most out of its application.

Ecwid vs BigCommerce. It’s difficult to call both systems easy-to-use, although, they are much simpler as compared to other renowned platforms. While Ecwid requires plugin integration and the knowledge of coding basics, BigCommerce comes with multiple settings. It takes time to explore the dashboard of both systems, but this is not too complicated for newbies and proficient web developers.

2. Feature Set and Flexibility

  • Ecwid. Even though, Ecwid is not a website builder, its functionality is similar to that offered by these platforms. The plugin comes with a nice selection of eCommerce options, which are offered out-of-the-box and can be easily integrated into a ready-made website to give it eCommerce functionality.

    Ecwid offers a handy Point of Sale (POS) software, which makes it possible to sell products both in online and offline modes. CSV file import/export feature ensures safe and easy product transfer for users, who decide to switch from/to Ecwid and don’t wish to bother about product list creation and updates. What’s interesting, the plugin does not lag behind contemporary website builders, which come with multilingual support. The system lets you choose between 50 languages to translate your web store based on your needs and location preferences.

    Ecwid Sales Channels

    Even though, Ecwid is an integrable plugin, this doesn’t mean that you can’t build a standalone website with it. Online stores created in this way won’t be large, but they will make it possible for you to display your products in the appealing show window. The plugin also comes with multi channel support and allows selling products via the social networks. To adjust and manage the sales options, you can reach the control panel to find the required settings there. To provide your customers with abundance of payment options, the system offers an opportunity to select the required payment gateway, including Vend, Clover, Square, Stripe, PayPal, WorldPay, NCR Silver and other systems.

    Ecwid online store management features are worth separate attention. The plugin allows users sell physical and digital products, assigning their major parameters, creating product lists, offering discounts and bonuses, using multiple inventory management tools. The abandoned checkout recovery option lets web store owners track the abandoned orders and send notifications to customers reminding them to complete their orders. Apart from that, entrepreneurs can use automatic tax calculators, enable language choice and checkout options, provide real-time shipping rates and perform other actions to boost customer engagement rate.

    Ecwid Website Look

    It should be mentioned that the prevailing amount of features listed above are provided in terms of the paid plans. Free plan users have access to the limited feature set.

  • BigCommerce. Being one of the leaders of the contemporary eCommerce niche, BigCommerce offers powerful feature set that makes it possible to launch and manage all types of online stores, irrespective of their specialization, size etc. Thus, the system has impressive integration and marketing options. It makes it possible to trade at multiple platforms and social media systems, including PriceGrabber, Beso, eBay, Shopzilla, Facebook, Instagram, Amazon, Pinterest etc.

    To boost the efficacy of the sales process, web store owners can set up email marketing features, create and update products lists, assign parameters to the items offered for sale, manage inventory lists, create and send gift certificates and discount vouchers. Users, who are not satisfied with the product quality or have other reasons to return/exchange them, can easily do that due to the flexible system offered by BigCommerce. If you are right about to switch from/to the website builder, you can make use of the CSV files to upload/manage products.

    Bigcommerce Dashboard Products

    Web store owners can perform different actions in the dashboard to control their projects’ statuses and keep track of the statistics. It is possible to search products, clients and orders in the system database, look through active purchases and their statuses, add new ones, create product categories and assign their parameters.

    BigCommerce also offers powerful marketing options needed to adjust banners, create discount tickets and abandoned cart notifications, send mailouts, issue gift certificates. By using Google AdWords, owners of online stores can set up contextual advertising, thus building customer base.

    The System can also boast decent SEO parameters. By filling out the fields (descriptions, meta tags, keywords), web store owners can effectively promote their website ranking. Google Analytics allows viewing website statistics directly in the dashboard to make the required changes and fix the available problems on time.

Ecwid vs BigCommerce. Speaking about feature set and flexibility, BigCommerce is definitely the leader in the comparison. Being a plugin, Ecwid cannot offer the required amount of features to cover all the eCommerce needs of users. BigCommerce, in its turn, is a full-featured system, which provides out-of-the-box functionality, rich design customization tools, customer engagement and marketing tools, decent SEO adjustment settings and other features that just cannot be left unnoticed and have notable impact upon web store development and promotion.

3. Designs

EcwidBigCommerce
Number of Themes:0130
Free Themesn/a YES
Paid Themes Cost:n/a$145-$235
Responsive Design NO YES
Sort by Industry: NO YES
CSS Code Editing: NO YES
  • Ecwid. As an eCommerce plugin, which is connected to a ready made website, Ecwid does not provide any template choice options or multiple design customization settings.

    Likewise, you cannot change the available design of your website a lot. What you can do instead to create an eye-catching show window with the products is to edit some of the existing design parameters. To change your web store background, for example, you can select one of the available color schemes – beige, white or standard as well as edit the basic design parameters. To make the show window more appealing and create individual design for it, you can opt for extra applications found in the brand store of the system. The cost of the Custom Themes starts with $435. This is quite expensive for the eCommerce plugin.

    If you don’t wish to bother about plugin integration, you can use Ecwid to build an independent one-page website to showcase your product assortment. As of today, there is only one theme you can use for this purpose. This is the Starter Site, which does not have extensive customization options. Being a universal theme, it can be used to fit various eCommerce niches based on your web store specialization.

  • BigCommerce. The website builder boasts a pretty rich collection of quality eCommerce templates, the number of which currently exceeds 130 themes. The prevailing amount of them is paid, while the number of free designs constitutes 7 themes only. The cost of the paid templates starts with $145 to reach $235 for the best samples.

    The templates are conveniently organized into categories based on the topics they belong to. The search filter option allows looking for the required theme with time and effort economy. If there is the need to upload your own theme, the system lets you do that as well. When selecting the sample, which will work best for your web store specialization, you can preview the demo version of it and read the description.

    It’s worth mentioning that all templates are responsive in nature and fit all the screens and types of mobile devices. What’s important, you can modify the design settings of each template, giving them exquisite look. Thus, you can select one of the color schemes available in the default theme (there are three of them here), adjust colors and fonts, arrange the positions of social network icons, buttons, create and manage a blog, set up image gallery and carousel parameters, footer and header etc.

    If you are not satisfied with the available template selection, you are welcome to create a template on your own by using the integrated Stencil Theme Editor. This is the point-and-click interface, which lets you change the design of your storefront without any code editing skills required. The tool comes with a rich set of options you can use to change images, fonts, color schemes and other must-have elements that contribute to website design. As soon as you are done with your storefront design, you can either save or publish the changes.

Ecwid vs BigCommerce. When it comes to design parameters, BigCommerce definitely stands out from the crowd. Being an eCommerce plugin, Ecwid cannot even be compared to the specialized website builder in terms of website design customization. BigCommerce unveils creative freedom, rich template choice, flexible settings and versatility of parameters to be adjusted. These are only a few reasons that speak in favor of this website builder.

4. Customer Support

  • Ecwid. Free plan users may get in touch with the tech support team via email only. That’s not always convenient, especially when you need to have your problems solved on time. However, it is possible to look for the answers to the most widespread questions in a Ecwid blog. It offers multiple articles, guides, recommendations and tips on how to make use of the service. Apart from that, Ecwid has an extensive community forum and a helpful knowledge base, which involves multiple FAQs and answers to them. Video tutorials are available 24/7 on the YouTube channel of the service.

    As to the paid plans, they grant access to extra customer support services provided via email or live chat. It is also possible to avail priority support here by filling out the call-back form in advance. If you decide to choose the annual paid subscription, you’ll additionally get 12 hours of custom web store development. System subscribers can get the assistance on the paid terms. The cost starts with $100.

  • BigCommerce. BigCommerce features powerful customer support assistance. There is an impressive user community, which comes with several sections to cover a broad spectrum of users’ needs. You can read the impressions and ideas of community contributors, connect with other users in groups, look through recent news and system updates.

    The website builder also has an extensive Knowledge Base, offering lots of user guides, video tutorials, user and developer docs. The search filter option makes it possible to cut down the search time by specifying the questions you are interested in.

    If you need to get in touch with the customer support team, you can do that via the live chat feature accessible in the “Help” section or directly at the website. Phone and email support are available here as well.

BigCommerce vs Ecwid. The quality of tech support is on a decent level in both services, but BigCommerce still has more options to offer on a free basis. The website builder provides more educative materials, powerful and informative knowledge base, video guidelines, live chat, email and phone support options. This is more than enough to help users find answers to the system-related questions.

5. Pricing Policy

  • Ecwid. The plugin offers a free subscription. It lets you explore the functionality of the tool prior to deciding on its integration. The free plan provides an opportunity to upload up to 10 products for sale and unveils access to the set of free options ike mobile shopping cart, zero transaction fees, free start site development, opportunity to sell at several websites at a time etc.

    To get access to advanced web design options, you’ll have to upgrade to one of the paid subscriptions the service offers. There are three paid plans here, the cost of which starts with $15/mo and reaches $99/mo. There is a possibility to cut down the final cost of the plans by opting for the annual subscription. In this case, the price will constitute $12.50/mo and $82.50/mo correspondingly.

    The plans differ in terms of product number available for sale and extra paid features like CSV product export/import option, automated tax calculation, creation of discount coupons, custom invoices, priority tech support, marketplace and POS integration and more.

  • BigCommerce and Ecwid Pricing Comparison Chart

    BigCommerceEcwid
    Pricing Plans:✔ Standard ($29.95/mo);
    ✔ Plus ($79.95/mo);
    ✔ Pro ($249.95/mo).
    ✔ Venture ($15/mo);
    ✔ Business ($35/mo);
    ✔Unlimited ($99/mo).
    Features:✔ No transaction fees;
    ✔ Multiple sales channels;
    ✔ Abandoned cart saver;
    ✔ Google customer reviews;
    ✔ Unlimited API calls.
    ✔ Sell digital products;
    ✔ Unlimited bandwidth;
    ✔ Free plan;
    ✔ Social integration;
    ✔ Chat support.
  • BigCommerce. Unlike Ecwid, BigCommerce doesn’t have a free plan. However, if you decide to try out the system features, you can use the 14-day trial to do that. At the end of the trial, you’ll have to decide what plan comes up to your needs most of all.

    As to the paid plans, there are three of them here. The cost of the plans ranges between $29.95/mo for the cheapest Standard Plan and $249.95/mo for the advanced Pro Plan. You can save up to 10% by opting for the annual subscription. Apart from that, BigCommerce makes it possible to upgrade to the Enterprise Plan, which has the negotiable price calculated for each client individually.

Ecwid vs BigCommerce. When discussing the price aspect, we have concluded that BigCommerce is a more beneficial option for users, who intend to create mid-sized and large online stores. The system has several plans for different user categories and their individual requirements. However, if you wish to launch a small web store, using Ecwid may also be a nice solution.

Bottom Line

Ecwid and BigCommerce are effective yet quite different eCommerce web building services. They have notable distinctions, which affect user choice and might be decisive factors when selecting the tool to work with. Ecwid makes it possible to launch a small online store, while BigCommerce unveils more effective options and powerful eCommerce features. Having compared and reviewed both services, we can conclude that the final decision should be based upon your individual objectives and eCommerce endeavours.


EcwidEcwid is a full-fledged eCommerce plugin you can integrate into a website to connect a web store to it. The service has somewhat limited feature set, which will come up to those users, who don’t intend to create a large online store. Otherwise, it makes sense to give preference to BigCommerce. ecwid.com


BigCommerceBigCommerce is a specialized eCommerce website builder, which makes it possible to launch and then manage full-featured online stores with extended functionality. The platform is a decent solution for the owners of mid-sized and large web stores. It grants access to the advanced set of eCommerce features, quality industry-specific templates and flexible design customization options. BigCommerce.com


The choice of the best service should initially depend upon the result you intend to avail in the long run. If you already have a website yet intend to connect a web store to it without investing into the development of a separate project, then Ecwid might be the service to use.

However, if you are right about to launch your eCommerce business from scratch and this is your first attempt to do that, then BigCommerce is definitely the best solution.

Overview Comparison Chart

EcwidBigCommerce
Ease of Use:Ecwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerce
Features:Ecwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerce
Designs:Ecwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerce
Customer Support:Ecwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerce
Pricing:Ecwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerce
Overall Score:Ecwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerceEcwid vs BigCommerce
Howard

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person.

Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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