Ecwid vs BigCommerce: Which is Better for Ecommerce?

Ecwid and BigCommerce are two popular web design platforms, which have gained worldwide recognition in the eCommerce niche. They make it possible to start and manage different kinds of web stores, ranging from small projects and up to full-featured web stores. At the same time, the systems differ a lot from each other in terms of web design approach, integrated functionality, pricing policy and design customization options.

Ecwid – is an eCommerce plugin (not a website builder), which is integrated into a ready-made website to connect a web store to it. The plugin also makes it possible to launch and manage simple one-page standalone online stores, which will help present your products to the advantage. BigCommerce, in its turn, is a specialized eCommerce website builder, which comes with a broad spectrum of niche features and tools. The software encompasses such parameters as simplicity, convenience and functionality.

If you are right about to quality comparison of these two systems will be of great help to you. Which service offers a more extensive feature set? What does each of them offer and what facts should you take into account when making the final choice? To answer these questions, it makes sense to compare Ecwid vs BigCommerce in detail. This will give you the understanding of the main implications of the platforms as well as of their distinctions.

Ecwid vs BigCommerce: General Overview

Ecwid vs BigCommerce: General Overview

Ecwid has distinguished itself as an eCommerce plugin used by thousands of people across the globe. The system is a pretty nice choice to set up and manage small web stores. Its application does not require coding proficiency, which makes it a proper solution for non-techies. Ecwid plugin integration allows selling digital/physical products at your online storefront, irrespective of its niche specialization.

Founded in 2000, the platform has quickly evolved into a useful, simple and quite convenient eCommerce web design tool. Recent statistics shows that the overall number of the system subscribers has exceeded 1,350,524 users, while that of live web stores the plugin powers has reached 937,650. That’s quite a nice result. Ecwid has gained immense user recognition due to its high end integrated functionality, explicitly design customizability and extensive web store management options.

BigCommerce focuses exclusively on eCommerce project development. As a contemporary cloud website builder, it is included into the list of the most renowned niche representatives as it makes it possible to launch all kinds of web stores, including large-scale projects with high end performance.

The system was first introduced to the target audience in 2009 and it has notably grown since that time. The best proof of this fact is the number of web stores powered by the system these days. Thus, the overall number of the system’s premium users has reached 147,555 subscribers, while that of the live web stores now equals 51,777 projects. And that’s not the final amount, indeed. BigCommerce keeps evolving with every passing month, gaining user recognition around the world.

To define the eCommerce system that enjoys great user popularity, it makes sense to have a look at statistics first. Ecwid notably overcomes BigCommerce in this respect. The plugin is also more convenient and intuitive, which is another bonus for its users.

Ecwid vs BigCommerce: Which One Is Easier to Use?

Ecwid vs BigCommerce: Which One Is Easier to Use?

Ecwid comes as an eCommerce plugin and, thus, it is not difficult to master and use it. You just have to know how to connect it to your pre-designed website to get the most out of its use. Ecwid integration is quite simple even for newbies. You don’t have to be a programming expert to do that – just follow the tips provided by the wizard and watch the way your web store is being created. The plugin does not imply separate account creation. Likewise, there is no need to launch an online store from scratch.


The interface and dashboard of the system are logically-structured and intuitive. To create a web store, you have to enter the domain name of your website, adjust the parameters and customize it. Even though plugin integration implies code insertion, this is not a difficult task for most users, including those, who have never done that before.

As to the customer support options, free plan users may get in touch with the tech support team via email only. That’s not always convenient, especially when you need to have your problems solved on time. However, it is possible to look for the answers to the most widespread questions in a Ecwid blog. It offers multiple articles, guides, recommendations and tips on how to make use of the service. Apart from that, Ecwid has an extensive community forum and a helpful knowledge base, which involves multiple FAQs and answers to them. Video tutorials are available 24/7 on the YouTube channel of the service.

As to the paid plans, they grant access to extra customer support services provided via email or live chat. It is also possible to avail priority support here by filling out the call-back form in advance. If you decide to choose the annual paid subscription, you’ll additionally get 12 hours of custom web store development. System subscribers can get the assistance on the paid terms. The cost starts with $100.

BigCommerce focus is mainly placed on the development of eCommerce websites. Thus, its dashboard comes with niche-specific menu points and sections that simplify the task for newbies and web design experts. Its structure is similar to that you can see in other powerful eCommerce website builders like Shopify, for example. However, it’s not a problem to master it, although, this may take some time, especially if you are a beginner. All the sections and tools are in their places here and you will easily find them, if needed.

Bigcommerce Dashboard

As soon as you are done with the registration, you’ll get access to the dashboard, which is logical and understandable. The search filter option will help you find the information and tools you need. You’ll also be offered a tutorial on how to use the system and get the most out of its application.

The website builder features powerful customer support assistance. There is an impressive user community, which comes with several sections to cover a broad spectrum of users’ needs. You can read the impressions and ideas of community contributors, connect with other users in groups, look through recent news and system updates.

BigCommerce also has an extensive Knowledge Base, offering lots of user guides, video tutorials, user and developer docs. The search filter option makes it possible to cut down the search time by specifying the questions you are interested in.

If you need to get in touch with the customer support team, you can do that via the live chat feature accessible in the “Help” section or directly at the website. Phone and email support are available here as well.

It’s difficult to call both systems easy-to-use, although, they are much simpler as compared to other renowned platforms. While Ecwid requires plugin integration and the knowledge of coding basics, BigCommerce comes with multiple settings. It takes time to explore the dashboard of both systems, but this is not too complicated for newbies and proficient web developers.

Ecwid vs BigCommerce: Design and Flexibility

Ecwid vs BigCommerce: Design and Flexibility

Ecwid and BigCommerce work great for web store creation, management and further promotion. The systems deserve special user attention as both of them come with distinctive integrated functionality and abundance of tools used for design customization. To define the platform that prevails over its competitor, it makes sense to single out their main parameters as well as common features and distinctions they have. Let’s proceed to this task right away.


Ecwid is not a website builder, but its integrated functionality is similar to that offered by popular web store development platforms. The plugin comes with a nice selection of eCommerce options, which are offered out-of-the-box and can be easily integrated into a ready-made website to give it eCommerce functionality.

Ecwid offers a handy Point of Sale (POS) software, which makes it possible to sell products both in online and offline modes. CSV file import/export feature ensures safe and easy product transfer for users, who decide to switch from/to Ecwid and don’t wish to bother about product list creation and updates. What’s interesting, the plugin does not lag behind contemporary website builders, which come with multilingual support. The system lets you choose between 50 languages to translate your web store based on your needs and location preferences.


Even though Ecwid is an integrable plugin, this doesn’t mean that you can’t build a standalone website with it. Online stores created in this way won’t be large, but they will make it possible for you to display your products in the appealing show window. The plugin also comes with multi-channel support and allows selling products via the social networks. To adjust and manage the sales options, you can reach the control panel to find the required settings there. To provide your customers with an abundance of payment options, the system offers an opportunity to select the required payment gateway, including Vend, Clover, Square, Stripe, PayPal, WorldPay, NCR Silver and other systems.

Ecwid makes it possible to sell products not only in online stores, but also on social media. It’s up to you to easily add and sell goods on Facebook and Instagram feeds to let customers browse the assortment and buy the required items via their favorite social media channels. Likewise, you can link to other social media platforms like YouTube, tikTok, WhatsApp etc. to sell merch. This notably saves users’ effort and time.

Along with social media accounts, Ecwid allows selling your products and services across the most popular marketplaces like Amazon, eBay, Etsy etc. Just synchronize your account with the platforms to get started.

Ecwid online store management features are worth separate attention. The plugin allows users to sell physical and digital products, assigning their major parameters, creating product lists, offering discounts and bonuses, using multiple inventory management tools. The abandoned checkout recovery option lets web store owners track the abandoned orders and send notifications to customers reminding them to complete their orders. Apart from that, entrepreneurs can use automatic tax calculators, enable language choice and checkout options, provide real-time shipping rates and perform other actions to boost customer engagement rate.

It should be mentioned that the prevailing amount of features listed above are provided in terms of the paid plans. Free plan users have access to the limited feature set.

BigCommerce enjoys extensive user attention as one of the leaders of the contemporary eCommerce niche. Thus, it offers a powerful feature set that makes it possible to launch and manage all types of online stores, irrespective of their specialization, size etc.

To boost the efficacy of the sales process, web store owners can set up email marketing features, create and update products lists, assign parameters to the items offered for sale, manage inventory lists, create and send gift certificates and discount vouchers. Users, who are not satisfied with the product quality or have other reasons to return/exchange them, can easily do that due to the flexible system offered by BigCommerce. If you are right about to switch from/to the website builder, you can make use of the CSV files to upload/manage products.

Web store owners can perform different actions in the dashboard to control their projects’ statuses and keep track of the statistics. It is possible to search products, clients and orders in the system database, look through active purchases and their statuses, add new ones, create product categories and assign their parameters.

Bigcommerce Dashboard Products

BigCommerce also offers powerful marketing options needed to adjust banners, create discount tickets and abandoned cart notifications, send mailouts, issue gift certificates. By using Google AdWords, owners of online stores can set up contextual advertising, thus building a customer base.

One of the undeniable advantages of BigCommerce is its cross-channel specialization. The website builder allows creating and managing multiple and absolutely personalized storefronts from a single dashboard, thus, ensuring multi-storefront support. This contributes to more effective and quick eCommerce operations from a single dashboard, making it easier to manage multiple brands, set up web stores in different regions and sell across several customer segments. Likewise, the software allows integrating with top marketplaces like eBay, Google Shopping and Amazon. If needed, you can sell your products on social accounts via Pinterest, Facebook, Instagram etc.

BigCommerce has much to offer to their clients from the B2B niche. It makes it possible to create separate customer groups and price lists, control bulk pricing, manage orders, manage quotes with built-in and external tools. By the way, for more efficient quote/order management, the software has recently partnered with B2B Ninja and BundleB2.

Targeting both local and international customers, BigCommerce offers multiple tools and options for successful and powerful management of all types of web stores across the globe. With this very purpose, it ensures multi-currency and multi-language support as well as cross-border fulfillment and global CDN solutions.

Speaking about eCommerce, Ecwid is simpler and more convenient for all user categories. Its functionality is enough to cover the prevailing amount of eCommerce needs of users. BigCommerce, in its turn, is a full-featured system, which provides out-of-the-box functionality, rich design customization tools, customer engagement and marketing tools. However, the system is somewhat more complicated as opposed to its competitor.


Ecwid doesn’t have an integrated blogging engine. Correspondingly, it is impossible to start a blog with the plugin. Meanwhile, blog availability is important when it comes to web store management. It encourages for more active user participation and can help boost your web store performance along with sales volume.

BigCommerce makes it possible to connect a blog to your web store and to further manage it to your liking. The website builder has quite a powerful integrated blogging engine, which allows for convenient and hassle-free blog customization. What you can do here is adding and editing blog posts, scheduling the upcoming articles, adjusting blog settings etc. Thus, you will eventually get a feature-laden blog to come up to your special needs and business requirements.

When it comes to blogging, there is nothing to compare here because of the absence of the blogging platform in Ecwid. As opposed to the plugin, BigCommerce makes it possible to start and manage full-featured blogs to reach your eCommerce goals.

Third-Party Integrations

Ecwid App Market comes with multiple powerful applications, tools and extensions that can help your business evolve faster and easier. Users can get access to separate add-ons as well as to app collections that are specially created for various eCommerce purposes.

For user convenience, the available applications are divided into separate categories with regard to their specifications and general implication. These include Marketing, Store Design, Dropshipping, Catalog & Order Management, Accounting, Shipping, Analytics & Reporting, Customer Support & Rewards, Tools etc. Likewise, there is an app subdivision into Free, New and Featured. If needed, you can make use of the search filter option to simplify the selection process.

Mind that not all extensions are paid. There are also free apps you can choose from. They are available in a separate section.

In case you intend to communicate with your customers in the real-time mode, the system will let you integrate with Live Chat or ZenDesk widgets. The choice of extensions will basically depend upon your actual eCommerce needs. Generally, the website builder grants access to more than 600 add-ons and widgets you can integrate into your web store based upon your current business requirements and special preferences.

As to integration options, Ecwid is also a more preferable solution. The choice of extensions is not quite rich here yet the plugin offers the most useful apps only, which will definitely come in handy to web store owners. BigCommerce has a pretty nice set of integrations as well, but it’s quite easy to get lost in this variety, especially for a newbie.

Design Set Up and Customization

Ecwid is an eCommerce plugin, which is connected to a ready made website. It does not provide any template choice options or multiple design customization settings.

Likewise, you cannot change the available design of your website a lot. What you can do instead to create an eye-catching show window with the products is to edit some of the existing design parameters. To change your web store background, for example, you can select one of the available color schemes – beige, white or standard as well as edit the basic design parameters. To make the show window more appealing and create individual design for it, you can opt for extra applications found in the brand store of the system. The cost of the Custom Themes starts with $435. This is quite expensive for the eCommerce plugin.

ecwid themes

If you don’t wish to bother about plugin integration, you can use Ecwid to build an independent one-page website to showcase your product assortment. As of today, there is only one theme you can use for this purpose. This is the Starter Site, which does not have extensive customization options. Being a universal theme, it can be used to fit various eCommerce niches based on your web store specialization.

BigCommerce boasts a pretty rich collection of quality eCommerce templates, the number of which keeps growing steadily. The prevailing amount of them is paid, while the number of free designs is quite limited. In fact, there are only a few samples here. The cost of premium templates starts at $145 to reach $235 for the best samples.

Bigcommerce Theme Customization

The templates are conveniently organized into categories based on the topics they belong to. The search filter option allows looking for the required theme with time and effort economy. If there is the need to upload your own theme, the system lets you do that as well. When selecting the sample, which will work best for your web store specialization, you can preview the demo version of it and read the description. Likewise, it is possible to preview the ready-made themes before publishing. This is done due to the availability of the Stencil CLI tool that allows developing, testing and editing designs in the local environment.

BigCommerce allows for WordPress integration, if you expect to use more software features for your project. You can start a website on WordPress then, using the full back-end platform provided by BigCommerce for the CMS.

It’s also worth mentioning that all templates are responsive in nature and fit all the screens and types of mobile devices. What’s important, you can modify the design settings of each template, giving them an exquisite look. Thus, you can select one of the color schemes available in the default theme (there are three of them here), adjust colors and fonts, arrange the positions of social network icons, buttons, create and manage a blog, set up image gallery and carousel parameters, footer and header etc.

If you are not satisfied with the available template selection, you are welcome to create a template on your own by using the integrated Stencil Theme Editor. This is the point-and-click interface, which lets you change the design of your storefront without any code editing skills required. The tool comes with a rich set of options you can use to change images, fonts, color schemes and other must-have elements that contribute to website design. As soon as you are done with your storefront design, you can either save or publish the changes.

When it comes to design parameters, Ecwid ensures more flexibility and design customization freedom, even though it doesn’t have any templates at all. BigCommerce stands out from the crowd due to its theme gallery yet design customization options the system offers may seem somewhat complicated for newbies.

Ecwid vs BigCommerce: General Pricing Comparison

Ecwid vs BigCommerce: General Pricing Comparison

Ecwid offers a free subscription. It lets you explore the functionality of the tool prior to deciding on its integration. The free plan provides an opportunity to upload up to 10 products for sale and unveils access to the set of free options like mobile shopping cart, zero transaction fees, free start site development, opportunity to sell at several websites at a time etc.

To get access to advanced web design options, you’ll have to upgrade to one of the paid subscriptions the service offers. There are three paid plans here. These include:

Ecwid pricing

  • Venture Plan ($15/mo or $12.50/mo with the annual subscription) – allows selling 100 products, grants access to professional features like CSV file export/import, discount coupons, automated tax calculation, store management app, automated tax calculations, Google Shopping, access to app market, advanced SEO, inventory management and social media tools, live chat support etc.;
  • Business Plan ($35/mo or $29.17/mo with the annual subscription) – lets you sell up to 2500 products and use extra features like wholesale pricing, custom invoices, marketplace integration, mobile POS, abandoned cart saver, eBay US integration, order creation option, product dimensions feature, phone support, 2 hours of custom development etc.;
  • Unlimited Plan ($99/mo or $82.50/mo with the annual payment) – makes it possible to sell an unlimited number of products and use advanced features like Square POS integration, custom mobile store app, priority support, POS, custom shopping app, 12 hours of custom development etc.

As you see, Ecwid plans differ in terms of product number available for sale and extra paid features like CSV product export/import option, automated tax calculation, creation of discount coupons, custom invoices, priority tech support, social media integration options, marketplace and POS integration and more.

BigCommerce doesn’t have a free plan as opposed to Ecwid. However, if you decide to try out the system features, you can use the 15-day trial to do that. At the end of the trial, you’ll have to decide what plan comes up to your needs most of all. Currently, the website builder lets you choose from the following subscriptions:

BigCommerce Pricing

  • Standard Plan ($29.95/mo) – works well for small web stores, the revenue of which does not exceed $50,000 per year. The plan includes professional reporting tools, BigCommerce mobile app, integrated blog, branded web store creation, Facebook/Instagram integration, unlimited storage and bandwidth, real time shipping quotes, POS software, single-pay checkout, eBay and Amazon synchronization, unlimited number of products to add, Google Shopping, multi-currency support etc. The plan works well for small online shops, the revenue of which does not exceed.
  • Plus Plan ($79.95/mo) – a nice pick for medium web stores, the revenue of which does not exceed $150,000 per year. Along with the features included into the first plan, the subscription comes with multiple eCommerce features like abandoned shopping cart saver, customer groups and segmentation, stored credit cards etc.
  • Pro Plan ($299.95/mo) – a worthy solution for large shops, the revenue of which does not exceed $400,000 per year. The plan allows using Google Customer review feature, faceted search (product filtering), custom SSL connection etc.
  • Enterprise (the cost of the plan is discussed individually with the sales manager as it is calculated with regard to your eCommerce requirements, business type and complexity).
When discussing the price aspect, we have concluded that Ecwid is a more preferable solution. Unlike BigCommerce, the plugin has a free plan to test its functionality, while the cost of its premium subscriptions is more affordable as compared to the opponent.

Ecwid vs BigCommerce: Which One Is the Best for SEO?

Ecwid vs BigCommerce: Which One Is the Best for SEO?

Ecwid comes with standard SEO settings that work pretty well for the promotion of web projects built with it. Among the parameters you can individually edit here, it makes sense to mention web page titles and descriptions as well as product URLs, which are automatically generated by the system, when you upload each product. However, you shouldn’t really count on this opportunity as your web store will be mostly seen as JavaScript pieces with no content presentation at all. The system uses the AJAX feature, due to which the interface of your web store show window gets appealing design and quality performance. However, such platforms are not quite applicable for standard SEO optimization. Another Ecwid highlight is availability of the “Promotion” section, which encompasses allied features only. These are Facebook apps, external trading platforms, discount coupons, mobile apps and some other. This, however, is not enough to ensure proper SEO optimization of your web store.

BigCommerce boasts quality SEO parameters. By filling out the fields (descriptions, meta tags, keywords), web store owners can effectively promote their website ranking. Google Analytics allows viewing website statistics directly in the dashboard to make the required changes and fix the available problems on time.

As to SEO optimization, Ecwid and BigCommerce offer almost similar options. The systems make it possible to set up standard SEO parameters for your web store promotion to increase its visibility in the search engines.

Key Differences Between Ecwid and BigCommerce

Ease of Use:Ecwid is a specialized eCommerce plugin, which makes it possible to connect or start small/medium online stores. They differ in integrated functionality and specialization.BigCommerce is a powerful eCommerce website builder. It allows running all types of web stores that may differ in size, complexity and integrated functionality. It takes some time to explore and master the platform, especially if you are a newbie.
Functionality:The platform comes with a pack of eCommerce tools and features provided out-of-the-box. This is what makes it a simple solution for all user categories. Ecwid offers multiple eCommerce integrations, high end web store/product management tools, design customization options. That’s all you need to get started with your web store.The website builder provides multiple features, which contribute to its high end performance. It is rich in eCommerce tools, SEO and marketing options, blogging functionality as well as powerful integrations and design customization parameters.
Design:As an eCommerce plugin, Ecwid doesn’t have any templates at all. Instead, it comes with one Starter Site theme users can customize to launch a one-page standalone web store. However, the system has responsive design and it also allows for CSS code editing to create personalized design.BigCommerce template collection currently comprises free and paid themes. They are responsive and completely customizable. Code editing option is available here as well.
eCommerce:Ecwid provides access to multiple eCommerce features and tools. The plugin allows for effective web store/product/order management, marketing and third-party integrations as well as multichannel support and other related advantages.The website builder has narrow eCommerce specialization. It lets you start, manage and promote small to large web stores.
Blogging:The plugin doesn’t have a built-in blogging engine and, thus, it makes blog connection impossible.BigCommerce comes with an advanced blogging engine. This allows connecting and managing pretty nice and feature-rich blogs to keep your customers aware of your business updates and news.
Small Business:Ecwid makes it possible to start a small business website, which focuses on eCommerce website development.The system allows starting a business website geared towards eCommerce specialization.
Pricing:Ecwid has a free never-expiring plan and three premium subscriptions. Their cost starts at $15/mo.BigCommerce comes with a 14-day free trial and 4 premium subscriptions. Their cost starts at $29.95/mo.
SEO:The plugin has limited SEO parameters, which don’t provide worthy web store optimization and cannot ensure its high positions in the search engine results.The platform comes with a standard pack of SEO settings. This is enough to adjust the main parameters for worthy web store optimization.
Customer Support:Email communication, extensive knowledge base, YouTube tutorials, informative blog, community forum as well as priority phone support, Live Chat, and 12 hours of custom web store development available on the annual plan for premium plan subscribers.Huge Knowledge Base, Phone Support, Live Chat, Online Forum.

Which One Is Better for Online Store: Ecwid or BigCommerce?

Ecwid and BigCommerce are effective yet quite different eCommerce web building services. They have notable distinctions, which affect user choice and might be decisive factors when selecting the tool to work with. Ecwid makes it possible to launch a small online store, while BigCommerce unveils more effective options and powerful eCommerce features.

Having compared and reviewed both services, we can conclude that Ecwid still proves to be a more preferable solution, if you face the need to run a small or a medium web store to come up to your special eCommerce needs and objectives. This is a full-fledged plugin you can integrate into your website or connect to the existing one to get a feature-rich web store.

As opposed to BigCommerce, which is quite complicated for regular users, Ecwid encompasses ease-of-use and intuitive nature, which do not compromise with high end functionality. So, if you already have a website yet intend to connect a web store to it without investing into the development of a separate project, then Ecwid should be the service to use.

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