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Duda vs Wix: Which Is Better?

Duda vs Wix

Duda and Wix are web building platforms, which make the development process easy and hassle-free for everyone. When working with any of these systems, newbies don’t have to waste their time and effort mastering complex coding languages for web design tricks.

Experienced users, in their turn, can get access to comprehensive tools that let them start professional and feature-rich web projects, ranging from portfolios and up to small business websites and even digitals stores. However, Duda and Wix utilize diverse approaches to the process of website creation and they also differ in their integrated functionality. These are the facts that affect users’ choice.

Duda – is a DIY website builder with all baseline features in the pack. Although users should not expect too much from its functionality, the system has a comprehensive drag-and-drop editor, a selection of mobile-friendly templates, and customization tools to create pages that look pretty good.

Wix – is a globally recognizable website builder that makes it easy to create superb sites in minutes. The system uses the latest technologies and AI-based concepts to launch engaging and user-friendly projects. It delivers a vast selection of options and features out of the box letting you create literally any type of online projects.

Website Builders Comparison Chart

Our score:          
Best for:Landing pages, small business websites, portfolios, online storesBusiness websites, landing pages, promo websites, small/medium web stores, blogs
Easiness:MediumVery easy
Templates:Free responsive designsHundreds of free, mobile-ready, niche-specific templates
Technical Support:Knowledge Center, Live Chat, video guides, webinars, ticketing systemExtensive knowledge base, VIP support, ticketing system, phone assistance
Blogging Options:Blogging engineBuilt-in blogging platform
SEO Options:Extensive SEO settingsAdvanced SEO features
Pricing:From $14/mo up to $44/moFree to $49/mo
More info:Duda Review →Wix Review →

Both platforms have been on the market for a while. While Duda claims to have over 12 million sites built using their software, Wix boasts up to 195 million active users worldwide. It is high time we have defined the obvious winner!

Duda vs Wix: General Overview

Duda vs Wix: General Overview

Duda is a modern drag-and-drop website builder, which delivers multiple design customization tools and features out-of-the-box. The system works great for launching all types of web projects, ranging from simple personal websites and up to online stores and business projects. It can be used equally by beginners and web design experts as it has much to offer to each user category.

Founded in 2009, Duda has become a worthy solution for millions of users across the globe. As of today, the number of live websites it powers has reached 726,940 projects, while the overall amount of websites created with it has overcome 857,527 projects. The system is known for its blogging and eCommerce options, simple drag-and-drop editor, multi-language support, unique InSite tool and other undeniable advantages.

Wix is a top website builder of the modern web design niche. The DIY platform has distinguished itself due to its limitless design customization and functionality tools. It allows starting and managing almost all types of web projects, both simple and complex. Wix has a number of features to offer to any user, be it a non-techie or a web design pro.

The launch of the website builder dates back to 2006, when it was first introduced to the web design market. Since that time, the system has notably evolved, gaining popularity with its subscribers. According to recent statistics, the amount of Wix-powered websites has overcome 4,565,423 projects, while the general number of the system subscribers has exceeded 180 millions of users. Wix is now known for its advanced eCommerce and blogging options, marketing and web development tools, editing options, Ascend platform, hundreds of high end templates and other undeniable advantages.

Duda and Wix both make it possible to start and customize quality web projects. Wix, however, boasts a more advanced integrated feature set and customizability, which make it prevail over its competitor.

Duda vs Wix: Which One Is Easier to Use?

Duda vs Wix: Which One Is Easier to Use?

Duda was launched to provide ease of use. It has a drag-and-drop function in addition to its enhanced website builder. However, its main functionality lies beneath the CSS and HTML coding. On the one hand, newbies may choose from a selection of typical ready-made platforms. On the other hand, they will not be able to fully customize pages without at least basic coding skills.

If you are a dedicated pro, you will obviously appreciate some of the most remarkable Duda features. Its Custom Widget Builder lets you create an app of your own, irrespective of the absence of its own marketplace. The access to website code allows implementing analytic tools, creating countdowns, image effects, etc. The system also comes with a Developer Mode, which provides a great chance for experienced technicians to enter the website’s coding environment and make all necessary changes and improvements.

duda editor

Duda is far from being a super easy website builder as it still requires some technical background. If you decide to use custom templates, you may find some issues a bit frustrating. For example, each section takes its predetermined place on the page. In other words, there is no chance to move or replace them. However, you may still resize, change colors or fonts with no coding.

As to Duda customer support, it is a bit confusing. On the one hand, users may count on an enormous knowledge base located in the Help Center section. Here you may find guides and tutorials that describe steps of working with the website builder. At the same time, it contains articles related to technical issues, marketing materials, news on the latest system updates, etc.

Moreover, Duda developers regularly hold webinars and meetings, share success stories, etc. Developers Portal might also keep a handful of articles and descriptions. Users may opt for a traditional mailing system to get in touch. It usually takes support managers several hours to respond. There is a Live Chat feature. However, it is available only with the Team and Agency plans.

Wix sees its main mission in delivering a hassle-free building process to beginners and people who have never dealt with such a type of software before, but still want to have professional online representation. From instant signing in process to intuitive dashboard and various website building instruments in the pack – a professional site will be ready in several minutes!

Wix Standard Editor

The website builder features a simple and convenient WYSIWYG editor, which allows controlling each step of the website development process. As a result, it becomes possible to track and fix the potential errors on time, before going live with it. Wix boasts a user-friendly and intuitive interface, which is logically-structured to be understandable even to a first-timer. This is one of the features that makes Wix one of the easiest website building platforms available. It makes it easy to launch a professional site in several minutes without overestimating. This is why, it is the #1 choice among users with absolutely no technical skills.

Wix boasts a comprehensive Help Center with an extended selection of tips and tutorials on how to get started, edit templates, create SEO-optimized content, etc. Here you may ask questions, browse for necessary materials or opt for Wix blog with tons of posts related to website marketing, design, and other crucial issues. The system has a traditional ticketing system in addition to Wix forum.

When it comes to the ease of use, Wix is an obvious winner in this round. It is much easier to use if compared to Duda, which still requires some CSS or HTML knowledge not just to create new elements but also to customize existing ones that come with ready-made templates.

Duda vs Wix: Design and Flexibility

Duda vs Wix: Design and Flexibility

Duda and Wix both deliver integrated functionality required to start any type of website. Each system, however, encompasses unique features that make it stand out from the crowd and drive user attention. To define the system that complies with your actual web design needs most and to make the right choice, it makes sense to figure out special features that might affect your decision. Read on to find them out now.


Duda has quite a feature-rich eCommerce engine. It offers various product page layouts available for customization. It is possible to upload images, type in descriptions, indicate prices, etc. The system supports up to 30 different payment options including such reputable names as PayPal, Stripe, and The website builder has some promotional tools as well including coupons, email marketing, etc. The overall eCommerce-related feature set is not bad although the lack of custom App Market is pretty obvious here.

Duda vs Wix: Which Is Better?

Wix eCommerce functionality is available in premium plans. It was designed specially for eCommerce related projects including small or medium digital stores. Web store connection is realized via integration of Wix Stores widget. The function has a simple product manager where you may add new products, images, edit descriptions, fine-tune product page SEO settings, etc. Users will also get necessary tools to set tax and shipping sections, conduct loyalty and promotion programs.

Wix eCommerce

As to the eCommerce aspect, Wix is an obvious leader here as well. Digital stores created with the system are full-featured enough to let everyone sell physical and digital products online. Customization options are also on the high level here. Duda cannot provide the same features, although, it is also possible to run a web store with it.


Duda blogging functionality looks quite professional. You may create beautiful blogs using ready-made templates as well as manage posts, delete articles, integrate RSS feeds and share your latest posts via social networks. Users may opt for a ready-made blogging theme as well as create their own.

Duda Blog

Wix delivers quite powerful blogging features out of the box. The website builder makes it possible to connect a blog to your Wix-based store and to customize it as you need. What you can do here is adding, updating and scheduling posts, adding tag clouds, creating a section with featured posts, enabling comments in the social networks, picking and customizing blog templates, adjusting SEO parameters etc. The entire process is fast and convenient for everyone.

wix add a post

As to blogging, Wix has more options to offer as well. Due to its powerful integrated engine, the website builder allows starting a feature-rich blog to drive more traffic to your website. This does not require any coding proficiency at all. Duda somewhat lags behind Wix in this respect yet it also delivers blogging functionality out-of-the-box.

Third-Party Integrations

Duda offers quite a nice selection of integrations. There is an opportunity to make use of social integrations like Yelp, Facebook, Twitter, YouTube etc. You can choose from multiple widgets, add social feeds and links to your website in social media accounts. Additionally, you can build popups to boost your sales, start email marketing campaigns, embed a contact form widget to simplify the process of interaction between web developers and users.

If you intend to schedule online meetings on mobile and desktop devices, you can integrate a vCita widget to do that. Other integrable widgets include Disqus Comments, Divider, File Upload, OpenTable Reservations, Coupons, Multi-Location and Maps etc. A nice bonus is the opportunity to customize the existing widgets and create new ones. This can be done by using the widget builder, which, however, implies by using standard CSS, HTML and JavaScript skills.

Special attention should be given to the advanced smart inSite tool, which enables web designers create personalized and unique content to further present it to the target audience based on specific triggers like geolocation, time of the day, devices used to browse a website etc.

Wix also grants access to multiple third-party integrations – both free and paid. They are available in the App Market and can be chosen/integrated to your website with just a few clicks. The add-ons and applications you can find there lets you create stunning image galleries for your blogs, add contact forms to acquire more users and grow the mailing list, create calendars to showcase prior events, integrate analytics to track your traffic and define the most successful channels.

Duda and Wix look great in terms of integrations. The website builders present a broad selection of apps and add-ons that can contribute to any project performance. Wix, however, boasts a built-in App Market with a fantastic choice of widgets to fit any niche, while Duda comes with quite a limited selection of third-party extensions. It means that you will have to create each and every widget from scratch. Is it really worth it? Probably, not.

Special Features

Duda allows starting quality websites by using its special features. Thus the website builder comes with multilingual support, which lets you choose from more than 55 languages based on the audience you plan to target. The choice of marketing tools is quite extensive here as well, making it possible to use click-to-email and click-to-call widgets, multiple appointment scheduling tools, customer conversion widgets, coupon code generation option, maps providing detailed location directions, PayPal widget, Yelp reviews display feature etc. This allows enhancing customer conversion rates.

The website builder encourages team collaboration, letting your team members create, save and share different sections of websites that are under construction. Additionally, Duda grants access to analytic collection tools, commenting options and SSL Encryption that lets you enhance website security and prevent unauthorized access to your project and all the content it contains.

Wix is also great at special functionality tools. Its collection of marketing tools is one of the most extensive in the modern niche. This is what contributes to more effective promotion of your website on the web. Additionally, entrepreneurs can make use of its high end Ascend tool – the all-in-one business solution, which allows growing your business and popularizing it online. The platform currently comprises over 20 advanced business tools, such as Forms, Invoices, Automations, Live Chat, inbox, Tasks & Reminders etc. Each of them is a must, when it comes to successful business promotion.

Wix Ascend

Wix looks more versatile in terms of features. It has much to offer to the owners of any website, be it a personal or a business project. Duda’s functionality is quite average and, thus, it is not enough to start a feature-rich website.

Template Editing

Duda currently offers over 100 different templates. They are filtered by categories letting users choose from business, lifestyle, portfolio, services, one-page layouts, and more. All templates are mobile responsive and look pretty stylish. Each theme has a specific layout related to a particular category. Although some sections contain dummy content, you are free to edit it and insert texts of your own.

duda templates

All layouts have a preview feature. So, do not rush to pick the first one you like. Take your chance and look them through before editing although it is still possible to change the template during the customization process. The system saves all revisions making it possible to roll back to the previous site version or start from the blank.

The software has a separate tool to create mobile websites and take the most from the mobile audience. The editor may be accessed from the smartphone or tablet to make necessary updates or modifications on the go.

What’s interesting, the website builder comes with an integrated Code Editor that focuses on the news and web design requirements of code-aware users. The Editor makes it easy to build and integrate new widgets and snippets everywhere on the page either by HTML/CSS coding editing or by means of code injection. This gives any website a touch of personalization along with high end functionality.

Wix has one of the most amazing, versatile and rich template collections out there. The system subscribers may access up to 550 different mobile-friendly templates related to dozens of categories. Whether you need a blog, small business website, online shop or portfolio, Wix has them all in one place. Practically all themes have built-in apps and custom widgets related to your niche. You do not have to do much customization here.

wix template

Users are free to choose from multiple layout styles while Wix Editor makes it easy to move blocks, resize sections, add new elements to ready-made templates, edit content, upload images and videos, etc. Preset designs combined with the drag-and-drop functionality deliver enough design freedom to create any style.

Wix stands out from the crowd due to its selection of editing options, which are based on the needs and skills of users. The first option is Wix ADI – an ultrasonic automated system that uses Artificial Intelligence to build websites for you. The process includes several fast and simple stages. What you need is to provide the info related to your website type, business niche, layout preferences and get project 100% ready for launch featuring all necessary apps, widgets, elements, and blocks. The algorithm will generate relevant content processing the info from your Facebook page. You do not even have to type although there is still a chance to make all the changes you need.

wix adi editor

The second option implies the use of the Standard Editor. It works great for those, who still want to be involved into website creation without a technical background. Users are free to create the site from blank adding new sections, elements, and widgets or use a ready-made template from dozens of categories and modify in accordance with the needs. The Editor is a better option in case you crave for extended flexibility in terms of add-ons.

Wix boasts a wider selection of templates to choose from. They are extremely easy to edit or modify while working with Duda layouts may require some technical skills as well.

Duda vs Wix: General Pricing Comparison

Duda vs Wix: General Pricing Comparison

Duda offers moderate pricing policy. There is an opportunity to test the system for free during 30 days. As soon as you find out more about the features and options provided, you will be able to choose one of the following premium subscriptions:

  • Basic Plan ($14/mo) – one website + AWS hosting, email support, opportunity to sell up to 10 products;
  • Team Plan ($22/mo) – all Basic features + premium support, team collaboration functionality, access to client management features;
  • Agency Plan ($44/mo) – up to 4 websites, priority support, access to team and client management features, dynamic pages connected to customer data, extensible Widget Builder;
  • Custom Plan (the cost is discussed individually) – access to Duda’s robust API, single Sign-On, onboarding & account management options, integration with external datasets, unlimited access to team & client management features, additional high-value managed services etc.

Wix appears to be a more affordable solution especially considering its free version although it will hardly meet expectations of the long-running and growing online projects. But it is still available. Wix premium plans are as follows:

  • Combo ($13/mo) – no Wix ads in addition to 2GB of storage and 3GB of bandwidth. A good option for small business sites and portfolios;
  • Unlimited ($17/mo) – great for freelancers and entrepreneurs, includes unlimited storage and promotion tools;
  • Pro ($22/mo) – used to establish a recognizable brand name online, allows creating a fully branded site with your corporate logo to stand out;
  • VIP ($39/mo) – all previous features in addition to VIP support, analytics, priority response, etc.

Wix offers separate packages for Business and eCommerce projects. They are as follows:

  • Business Basic ($23/mo) – all Website package features in addition to eCommerce integration;
  • Business Unlimited ($27/mo) – all eCommerce features in addition to 10 video hours, professional logo and social media logo files;
  • Business VIP ($49/mo) – all previous features plus VIP support and priority response;
  • Enterprise ($500/mo) – used for companies craving to grow their business and benefit from individual servicing.

Wix has a 14-day refund policy on each of the premium plans.

When exploring the pricing aspect, Wix delivers a wider range of features, letting users choose the one they need. Although eCommerce plans look a bit pricey, you may save up to 45% in case of the annual subscription. At the same time, the platform regularly provides discounts up to 50% in addition to free domain connection and more.

Duda vs Wix: Which One Is the Best for SEO?

Duda vs Wix: Which One Is the Best for SEO?

Duda allows creating websites, which are well-optimized for the search engines. The platform generates site maps in the automated mode and lets you fill out meta tags for each page of your website. This is where you can specify titles, descriptions and keywords.

Additionally, it is possible to choose and set up favicons for websites, set up 301 redirects, robots.txt files as well as customize website URLs. A notable Duda highlight is its Vary: User-Agent tool, which notifies the search engines about the content users may wish to find with regard to the device used for this purpose.

Wix makes it easy to create SEO-friendly websites. You may access advanced settings to edit custom URLs, create SEO-optimized titles and descriptions for pages or blog-posts, access the preview mode or benefit from automated SEO Wizard with the pack of comprehensive SEO tactics. Additionally, users can connect Google Analytics to track their projects’ statistics whenever this is necessary.

To sum it up, Wix prevails over Duda in terms of Search Engine Optimization. Its integrated SEO Wizard provides intuitive guidelines on how to optimize websites for the search engines. Duda is also SEO-friendly yet it takes time and effort to get used to the system and to master it.

Key Differences Between Duda and Wix

Ease of Use:Duda is not the simplest website builder. It takes time and coding skills to master the system. The system, however, delivers intuitive web design approach. It has a drag-and-drop editor, which simplifies the process of website creation for beginners.Wix is a globally recognized DIY website builder, which works well for beginners and web design pros. It does not require coding awareness, being a simple and convenient platform for all users. The software allows choosing between a Standard Editor and Wix ADI tool based on user skills and expertise rate.
Functionality:The website builder is used to create personal and business websites. It has blogging and eCommerce engines, multilingual support, advanced inSite tool, multiple third-party integrations and other crucial advantages that affect website performance.The system comes with powerful integrated functionality available in stock. Along with advanced design customization features and tools, Wix provides blogging/eCommerce engines, a wide range of widgets available in the App Market, Wix Corvid, Turbo and Ascend platforms. This is what makes the website builder a perfect solution for all types of websites.
Design:Duda has a collection of free, responsive and customizable templates, which encompasses over 100 designs. There is a preview option, which simplifies the selection process. An advanced Code Editor allows for HTML/CSS code editing to get unique website design.Wix template collection is extensive and versatile. It currently includes more than 550 free niche-specific themes. They are free, customizable and mobile-ready by default. However, template switch option is unavailable here.
eCommerce:The system has a quality eCommerce platform, which lets you start a digital store. There is an opportunity to create and customize product catalogues, use several payment options etc.Wix Store widget allows starting and running small and medium web stores, applying a variety of eCommerce tools for this purpose.
Blogging:The platform has a built-in blogging platform as well. By using it, you can create and add blog posts, update the feed, customize ready-made blogging templates etc.The system has a quality built-in blogging engine. It lets you connect and run blogs for commercial and personal use, applying multiple tools and features to complete the task.
Small Business:The website builder can be used to start small business projects, applying a range of integrated niche tools and features.With Wix, you can launch and run business websites, using versatile niche templates and apps/widgets. The advanced Ascend platform proves to be a helpful tool in this respect, providing a range of must-have tools.
Pricing:Duda has a free 30-day trial and 4 premium subscriptions. Their costa starts from $14/mo.The website builder has a free never-expiring plan and two groups of paid subscriptions for Standard and Business/eCommerce projects. Their cost starts from $13/mo.
SEO:Websites created with Duda are well-optimized for the search engines. The system allows adjusting baseline SEO settings. There is also an opportunity to use its Vary: User-Agent tool, which sorts the content users need with regard to the devices they use.Wix is a SEO-friendly website builder. It has a built-in SEO Wiz tool, which simplifies the process of website optimization and offers useful guidelines on how to effectively complete the task.
Customer Support:Knowledge Center, Live Chat, video guides, webinars, ticketing system.Vast Knowledge Base, VIP priority support, ticketing system, phone assistance.

Comparison Conclusion: Which One Is Better?

Both Duda and Wix serve the same goal, which is to create mobile-friendly and SEO-optimized websites. While Duda is more oriented on experienced pros with some technical and coding background, Wix is a hassle-free website builder for newbies, freelancers, and entrepreneurs with no HTML or CSS knowledge. Both platforms serve their users well although our review has defined a winner.

Duda – is a complicated website building software that requires coding knowledge. Otherwise, website customization will turn into a challenge. The platform is good for creating different site types including online shops. However, it certainly lacks flexibility in terms of ready-made widgets or add-ons.

Wix – is probably one of the easiest tools to create sites from scratch. Apart from its AI-based algorithm and Wix Editor for creative minds, the software has an enormous App Market with all add-ons you might need. A wide selection of templates offers over 500 options for different categories.

Wix would be a better option unless you are too involved for coding. It is a simpler solution to go online fast with a ready-made site.

Duda vs Wix: Which Is Better?
  • Complex web design software
  • Implies coding knowledge
  • Integrated Code Editor
  • Moderate pricing
Duda vs Wix: Which Is Better?
  • The best DIY website builder
  • Over 550 free mobile-ready designs
  • Blogging and eCommerce engines
  • Never-ending free plan

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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