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Drupal vs Wix: Which Is Better?

Drupal vs Wix: Which Is Better

Selecting between an all-one-one website builder and CMS is always a hassle. Drupal and Wix represent the two different epochs and generations of what we call the website building process. The first one is an iconic CMS with more than 18 years of experience. The second one is the ultimate platform for newbies to create sites of any type in minutes.

Drupal is an open-source CMS launched by a dedicated community of developers more than 18 years ago. The platform is free to use. It helps to create websites for different needs including eCommerce, small business, and other projects. But if you dare to use it, make sure you have a developer of at least senior level. Managing Drupal can be too complex.

Wix is the ultimate all-in-one website builder with hundreds of stunning and ready-to-go templates, integrated add-ons, and numerous tools to modify or customize any website layout. The platform is perfect to create blogs, portfolios, small business projects or digital shops with zero coding or programming skills. You are totally in charge of the process with all needed tools by your side.

Despite enhanced flexibility and web design freedom delivered by Drupal, Wix seems to be a better option in any case. And here is why.

Website Builders Comparison Chart

Our score:          
Best for:Developers, marketers and agenciesSmall business, eCommerce, portfolios, blogs.
Easiness:Very difficultVery easy
Templates:Paid third-party templates550+ responsive templates divided by niche
Technical Support:Drupal community and documentationLive Chat, Forum, Help Center, FAQ, Ticketing System, tutorials
Blogging:Blog module (requires installation)Integrated blogging functionality
SEO Options:SEO module (requires installation)Advanced SEO settings, SEO Wiz
Pricing:From $0Free to $49/mo
More info:Drupal review →Wix Review →

Drupal vs Wix: General Overview

Drupal vs Wix: General Overview

Drupal is great as any content management system when it comes to handling and organizing your content properly. When we say “content”, we mean any of its types including texts, images, videos, etc. Besides, the platform boasts enhanced customization and flexibility, as it is not just CMS but a tool that lets you create your own content management system.

Users will have a chance to create any website using thousands of available modules. They actually define the features your website is going to have. For example, if you want to improve your website SEO, you will need a separate SEO module. If you want to sell products, you will need another eCommerce-oriented block.

The key challenge here is that the system is very complex. You need to be at least a senior-level developer to put all those modules together and make them work properly on the website. For example, you will not be able to select a template and go live with a primitive blog like with WordPress.

The software requires a deep understanding of the functionality it provided. It refers to not only the website building process but also project further maintenance and support. What’s more, you will need to take care of hosting and domain registration separately, as Drupal is only a CMS platform.

Wix is the best and easiest website builder. It is great for both newbies with absolutely no technical skills as well as experienced users who know how to code. Everything inside the platform is made to let users feel safe and secure with what they are doing. From pop-ups with special tips and steps to start creating to hundreds of responsive templates, huge App Marketplace with widgets to add, mobile editing mode, and AI-based technologies to create ready-to-go sites in less than 10 minutes – these are only the baseline features delivered by Wix.

The system comes as an all-in-one solution. It means that each plan you buy already includes a set of tools and features required for your particular website type. All you need is to pick a template or design a site of your own from the blank, add content, connect domain, and go live. By the way, it can be either a content-based website, a professional portfolio, a digital store or company’s site to represent small business online.

Wix offers a simpler and faster way to launch professional websites of any type with minimum manipulations and zero coding skills. Drupal is a CMS platform that requires enhanced technical knowledge to create and manage websites.

Drupal vs Wix: Which One is Easier to Use?

Drupal vs Wix: Which One is Easier to Use?

The general overview makes it clear that two platforms are opposite in terms of ease of use. While Wix was created to meet amateurs’ needs, Drupal is more complex when managing, configuring or maintaining modules. Let’s have a look inside of each platform and check how hard it is to create sites with any of them.

Drupal delivers a clear and sophisticated content management environment. On the other hand, it is also an app development framework, which means that you will need to follow a structured and common approach to modular coding. As we mentioned earlier, modules are in charge of every block, element of feature you want to see on the website.

drupal dashboard

To get started, you will need to install the application on the web server and then upload files using FTP. This is where amateurs will meet the first stumbling block. If you do not know how to handle the process, you will need to read pikes of documentations, which are by the way the only source of support apart from the Drupal community.

If you are lucky to complete the first step fast enough, you will require a deep learning curve. It will take you time to get used to the system and the way it works. The next stage is to install the two primary modules to keep on working with the system:

  • Views – the module comes up with a separate interface that is supposed to help newbies work with so-called “nodes” or fields that you want to display on the output. They may include lists, grids, tables, and so on.
  • Content Construction Kit – the CCK module offers another interface (also for non-technicians) that helps to create different types of content such as events, product pages, blog posts, calendars, and others.

These are only to start editing. With each new feature or requirement, you will need to add a new module and make sure it runs smoothly with each other.

Wix is very fast and easy to start building a website and going. It was designed with beginners in mind although experienced users will also be able to add their own finishing touch with a unique element or function. To access the software with all its tools, you only need to:

Sign in → provide details about your business → choose a template → edit it → choose a plan → go live.

wix editor

Once you have entered a dashboard, you will see pop-us with tips and prompts on what to do next. The building process is very straightforward. What’s more, users will have three different options to create a site depending on the level of their technical feedback:

  1. Wix ADI – an AI-driven technology that creates sites for the user based on the information about future projects. You get a ready-to-use layout with all functions and apps already built-in.
  2. Wix Editor – this option includes editing and modifying already existing templates or building your own structure from the blank. You may add any element or rearrange the mockup provided by default using drag-and-drop functionality.
  3. Wix Corvid – a development and web design environment for experienced users who want to make websites a bit more exclusive with their self-crafted elements and functions.

Besides, Wix prevents you from looking for a trusted hosting provider or register a domain name separately. They are included in the plan.

Read also: Wix ADI vs Wix editor.

Drupal may be a good option only if you know well how to code or have a hired developer. If no, Wix is a faster, simpler and more user-friendly alternative to create sites seamlessly.

Drupal vs Wix: Design and Flexibility

Drupal vs Wix: Design and Flexibility

The two platforms deliver their features in a different way. While Drupal depends on its modules and entities, Wix comes with a selection of integrated features, apps, and third-party services that you can add with a click with no need to configure.

Templates Editing

Drupal functionality is based on UI and API that make it possible to bring different site components together. In other words, if you need to add a new feature, you will need to handle a collection of CMS entities within a particular module (an image gallery, blog or job vacancy).

It does not offer custom themes. You will need to buy them separately from independent developers. Thousands of templates represent various niches. You can choose a layout for the content-based or corporate websites depending on your goals.

Drupal Themes

Even with a pre-designed theme, a user will have to add specific modules and bund them together to form a single and operating feature. The good news is that managing content is pretty easy thanks to a powerful CMS engine. You may create any content type either a blog post, a product page or pressroom.

The good news is that Drupal provides full access to the source code, which means total web design freedom if only a user has enough programming and coding skills. You might also need them to customize the mobile version as well.

Wix has a vast collection of more than 500 responsive templates. They cover different business fields including eCommerce, landing pages, portfolios, and so on. You can pick the one you like, add content, and go live. Users may also customize the existing themes or create a new design from scratch.

wix template

The Editor offers multiple blocks and page elements. You can add a new gallery or cover page. Users have an array of contact sections, forms, menus and footers. Besides, each block comes with a separate panel to change typography, styling, dimensions and some of the design elements.

The system has a mobile editing and predesign mode to ensure a proper website look on any device despite the screen dimensions.


Drupal makes it possible for users to integrate their websites with third-party services. Once again, the integration process can be held with the system’s modules. They let you connect social media platforms and live stream services, add SEO modules and tools to track Facebook pixels, display maps on the website, integrate Analytics, etc. There is also a forms API that developers may use when utilizing JQuery. IT will help to deliver a better user experience.

Wix offers access to its App Market. Here users may choose from a selection of widgets, add-ons and third-party services to integrate. They range from user acquisition forms, CTA blocks, countdowns, event calendars, form builders, and payment methods to apps that meet more niche-specific requirements like Wix Booking, Wix Photography or Wix Hotels.


Drupal has a separate eCommerce module also known as Ubercart. It combines various entities and modules on one to let users create and manage product pages and sell products online.

Ubercart add a product

Ubercart contains a shopping cart functionality integrated payment gateways as well as functionality to process online transactions. The module is actually a free independent eCommerce software that is compatible with open-source engines including Drupal.

Wix does not need separate modules or third-party services. It has a built-in eCommerce functionality for digital stores of different sizes. What’s more, you do not even have to configure your shops. Simply pick a relevant template with already integrated payment options, shopping cart and product pages, add content, and start selling online.

wix add a product

With each template, you get detailed analytics, a separate promotion and marketing kit to create coupons, promo codes and personalized offers. Wix is compatible with the biggest email marketing services to send newsletters, notifications, so on.


Drupal has a separate SEO module that comes as an all-in-one kit to manage all of needed technical and other assets when boosting your website ranks. This is where CMS does a great job letting users manage content, links, keywords, SEO page architecture (titles, descriptions, redirects, sitemap, etc.) and more. In other words, you get analytics and SEO optimization features in a single module. Pay attention that it requires separate installation and configuring.

Wix offers baseline SEO tools to make content more SEO-friendly. The system makes it easy to edit metadata including page titles and descriptions. What’s more, you may change the way your website or page will look when sharing on different platforms thanks to the social preview mode.


Drupal has a blog module that helps to manage pages, articles, and blog posts. You may choose the content that you want to hide from users or show it to the audience. It offers links to the website main navigation menu, displays recent posts, so on.

Wix offers an integrated blogging engine that helps to create a fully-featured blog with a click ready for maintenance. Users will have a chance to create and manage new posts, publish scheduled articles, add tag cloud and categories to provide a simpler navigation for the audience.

Wix is a more flexible platform, as you do not have to manage separate modules or blocks. Users have needed features already enabled and working fine while Drupal requires manual module maintenance and setup.

Drupal vs Wix: General Pricing Comparison

Drupal vs Wix: General Pricing Comparison

Drupal is a free open-source platform. It means you pay nothing for using it. However, we need to mention hosting and domain costs that can be about $60 and $100 per year respectively. Moreover, beginners might want to get a pre-designed template. The price varies depending on the website type from $40 to $100 per theme. So, we can’t say Drupal is totally free to use.

Speaking about hosting, you will need a trusted provider with affordable server solutions. This is where Bluehost is the best option that offers plans starting from $2.95 per month. The price includes 1-year domain, integration with the CMS, free SSL, and more.

Wix has a free plan that will suit tiny content-based projects. Or you can use it to test the system at work.

Once you have made up your mind, you may choose from several plan categories depending on the project. The system offers several pans divided into two major categories. The first one is for simple projects such as professional portfolios and small business sites. Here we have four different plans:

Drupal vs Wix: Which Is Better?

  • Combo plan costs $13/month. It is good for one-page sites and portfolios offering a free domain and hosting.
  • Unlimited plan costs $17/month. An affordable way to launch a small business website with unmetered bandwidth.
  • Pro plan costs $22/month. Suits growing companies and offers integrated analytics along with add vouchers for promotion.
  • VIP plan costs $39/month. It is for bigger companies and includes logo design, premium support and more.

If you run a scaling business or want to sell products online the following plans will meet your needs:

Drupal vs Wix: Which Is Better?

  • Business Basic costs $23/month for a small online shop with minimum products to sell.
  • Business Unlimited costs $27/month per with integrated merchant’s services and eCommerce tools.
  • Business VIP costs $49/month with unlimited storage space for growing digital marketplaces.
  • Enterprise costs $500/month per month for scaling enterprises.

Wix offers a 14-day refund guarantee in case you are not satisfied with the platform for any reason.

Although Drupal is initially free, the annual website maintenance and support can be more expensive if compared to Wix Unlimited plan, for example. Besides, you get access to all features with each of Wix plans depending on the website type.

Drupal vs Wix: Which One is the Best for SEO?

Drupal vs Wix: Which One is the Best for SEO?

Drupal has a powerful SEO module. It helps to manage all aspects of the website optimization and assets. For example, users will be able to handle keywords extraction and management. The tool helps to enable tagging and auto linking for the content. In addition, it already comes with integrated analytics and reporting functionality. So, you do not need to install a separate module.

Wix offers full-cycle SEO management with tools to edit meta titles and descriptions, change URLs, and create more SEO-friendly content thanks to proper formatting with heading, sub-headings, bulleted lists, and so on. Wix websites can be integrated with Search Console and Google Analytics to receive all the traffic insights, crucial errors, and detailed reports.

Both platforms make it possible to boost website search engine ranks. However, Wix does not require installation and maintenance for separate plugins. It makes the setup process faster. With Drupal, you will need additional SEO skills and knowledge.

Drupal vs Wix: Which One is Better for Small Business Websites

Drupal vs Wix: Which One is Better for Small Business Websites

Drupal is very complex despite the fact it boasts a community of more than 1 million users. The difficulty it brings may turn out to be an overkill for small business projects. The software does not bring needed features to be installed by newbies. Every new option will require new modules with further modifying and customization.

Wix was designed to meet small business needs. It offers ready-to-use web solutions that help to represent the company online as well as attract and acquire target audiences (see the best Wix website examples). Users are able to create engaging and informative projects with a well-designed structure and blocks that tell users about the company.

Different blocks help people to stay in touch (live chats, contact forms) or subscribe, highlight exclusive features or business process steps, etc. What’s more, the platform offers a powerful promoting and marketing kit with tools for email marketing, loyalty programs and promo camping’s.

Wix comes with all needed built-in tools to start a small business in minutes while Drupal requires additional customization.

Which One is Best for eCommerce – Drupal or Wix?

Which One is Best for eCommerce – Drupal or Wix?

Drupal can be used along with Ubercart – an eCommerce module that offers all baseline functionality to add a shopping cart, process online payments, and manage product pages. It is a good option for CS fans. Otherwise, there is no reason to use Ubercart that has gone a bit out of date.

Wix offers a range of niche-oriented templates with literally all eCommerce features you will need. From integrated shopping cart and checkout pages to numerous payment gateways, multi-lingual support, promotion tools (promo codes, gift cards, coupons) and analytics – the website builder helps to create a digital store of any size (see the best Wix-powered stores).

Drupal cannot offer eCommerce functionality without the Ubercart module while Wix already has merchants services already integrated with every eCommerce template.

Which One to Choose for Blogging – Drupal or Wix?

Which One to Choose for Blogging – Drupal or Wix?

Drupal blogging feature is mainly concentrated around the blog module. It helps to manage content and create new posts. As any other CMS, maintaining content is very easy. Users can categorize articles or add, display latest news or most recent posts, and so on.

Wix blogging feature looks more advanced with instruments to preview posts on social media, create pages that run well on different devices and more (see Wix blog examples). The blogging feature comes with an integrated content management tool to create schedules, add tags, edit and publish posts, share content via different platforms.

Wix blogging functionality is easier to use and faster to implement. You can integrate a blog with a click while Drupal requires module installation and setup.

Key Differences between Drupal and Wix

Ease of Use:Good for professional programmers and coders.Great for beginners. Lets users create websites in minutes thanks to Wix ADI artificial intelligence.
Functionality:An open-source CMS with modules and entities.All-in-one solution with domain and hosting. Built-in features and customization tools, Wix Corvid for experienced developers to work in the development environment.
Design:Third-party templates, full access to the source-code.Responsive templates. Mobile editing feature. Over 550 layouts for different niches and website types.
eCommerce:eCommerce module (requires installation).Wix Store widget with an integrated shopping cart, shipping/tax adjustments, product management system, promotions, and loyalty programs.
Blogging:Blog module (requires installation).Built-in blogging options with content scheduling, commenting, social sharing, blog-post management, SEO optimization.
Small Business:Good for small business in case you have a developer to manage projects.Small business-oriented templates. Ascend tool to manage and interact with potential customers, email marketing integration, reporting, and analytics.
Pricing:From $0 for CMS. Paid hosting, domain and templates.Flexible pricing policy in addition to a free plan. Separate subscriptions for Business and eCommerce.
SEO:SEO module (requires installation).Integrated SEO Wiz to help newbies. Editable meta tags, page titles, and descriptions. Automated sitemap, integration with Google Analytics, and Search Console.
Customer Support:Drupal community and documentation.Comprehensive knowledge base with numerous tutorials, video guides, integrated prompts, Help Center, round-the-clock support, FAQ, and ticketing section.

Comparison Conclusion: Which One is Better?

The choice between Drupal and Wix depends on how much flexibility and ease of use you need. If you want to avoid obstacles or diving deep into time-consuming module management for every future, you need on site, Wix is the best option.

Drupal vs Wix: Which Is Better?
  • Free open-source CMS.
  • Unlimited customization opportunities.
  • Multi-feature modules.
  • Advanced SEO and blogging functionality.
Drupal vs Wix: Which Is Better?
  • The easiest multi-purpose website builder.
  • All-in-one platform for any niche.
  • Professionally designed responsive themes.
  • Huge App Market and endless integration capabilities.

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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