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Divi vs Wix: Which is Better?

Divi vs Wix

Divi and Wix are two very popular website building platforms. Despite the fact, they both offer simple and fast ways to create different sites without technical skills, they represent actually the two different concepts.

Divi Theme Builder is a tool to create stunning HTML templates for WordPress sites. The tool has adopted drag-and-drop functionality to make it easier for users to build their own exclusive WP templates without coding. Besides, experienced pros will be able to benefit from extended web design and programming freedom. Divi comes as an open-source platform with access to the source code.

Wix is a cloud-based all-in-one system developed to help newbies build ready-to-go websites in minutes. The platform boasts more than 4,000,000 of paid subscribers and delivers a set of features to create, customize, and promote either content-based or small business/eCommerce projects. It has its own App Market, Logo Maker, advanced blogging option, and some other functionalities to benefit from.

The two platforms are very popular with users across the globe. They help millions of users to create different websites although with a different approach in terms of web building technologies, pricing, and features. This review is to help you clarify, which tool suits you most and why.

Website Builders Comparison Chart

Our score:          
Best for:Creating custom WordPress themes of any type.Small business, eCommerce, portfolios, blogs.
Easiness:AverageVery easy
Templates:1,000+ responsive templates550+ responsive templates divided by niche.
Technical Support:Live Chat, a social communityLive Chat, Forum, Help Center, FAQ, Ticketing System, tutorials.
Blogging:Divi Blog ModuleIntegrated blogging functionality
SEO Options:NoAdvanced SEO settings, SEO Wiz
Pricing:Annual price $89 year. Lifetime license – $249From $0 to $49 per month
More info:Divi review →Wix Review →

Divi vs Wix: General Overview

Divi vs Wix: Which is Better?

Wix is the simplest and most flexible website building solution. Launched in 2006, it has eventually grown into a globally recognizable platform with more than 174 million registered users. The software has made a name for itself thanks to the ease of use it delivers. Implemented technologies and AI-driven algorithms make it possible to create ready-made sites in several minutes.

The website builder is perfect for newbies. It offers a selection of mobile-friendly templates for different project types with already integrated widgets and add-ons. Besides, it has a custom App Market with hundreds of applications to connect with a click.

As an all-in-one platform, Wix offers everything you need in each of its plans. What’s’ more, it has a free package letting users check if the system suits them fine at zero cost. A variety of plans includes offers for small business owners, merchants, freelancers, bloggers, etc.

Divi is an HTML theme builder for WordPress. It made its debut on the web building arena back in 2013 and gained popularity really fast. The system comes with drag-and-drop functionality, which is good for newbies who do not know how to code. On the other hand, experienced users will make the most of an open-source platform that offers premium WP support, comprehensive layout support, and more.

The idea was to create software to oppose traditional WordPress themes that look all the same. With Divi, users get an instrument that allows developing as many templates as they need without limitations. The system has enough flexibility to build any website type from scratch. At the same time, it offers its own collection of more than 1,000 ready-made layouts, additional modules, and apps.

Divi is focused on a narrower target audience and requires additional resources to go live. Wix is a flexible all-in-one website builder with features to build and launch sites of any type in minutes.

Divi vs Wix: Which One Is Easier to Use?

Divi vs Wix: Which is Better?

Wix is a newbie-oriented website builder that helps to create sites with zero coding. Anyone can handle the building process and create a website of any type from scratch. Besides, users may opt for a plan that already includes domain and hosting with no need to manage or buy them separately. There are three major options to choose from when getting started.

The first way is to use the Wix editor. It allows creating your layout from the blank or customize the existing template. The first option will take some time to conduct a page structure. However, the process itself is very engaging thanks to the drag-and-drop functionality as well as numerous page elements and blocks you may add.

Wix Editor

Opting for a ready-made Wix template is also a good idea, as you get a ready-to-go site with all required sections and add-ons depending on the website type. All you need is to add content and do a bit of customization. Whatever path you choose, the system will let you rearrange blocks and sections, add new ones from the list in the dashboard (headers, galleries, sliders, contact forms, Feature blocks, and more).

The second way is to opt for Wix ADI technology. The system introduces its custom AI-based solution designed to create websites for the user. The platform claims to help amateurs and non-technicians create fully-featured websites in less than 10 minutes. To get a site built with Artificial Intelligence, you need to complete several simple steps:

Wix ADI Interface

  1. Sign in.
  2. Indicate your niche and website type.
  3. Provide details about your future project.
  4. Submit info.
  5. Get a ready-to-go website.

Although customization features are a bit limited here, you can still make some slight changes. Besides, Wix has a free plan letting you check how the system works from the inside.

Wix Corvid is another option for more experienced users who know how to code. Although the software does not provide access to the source code like Divi, it has established its custom developers’ environment where web designers and programmers may create and integrate their own exclusive functions.

Wix Corvid

Divi is mainly a theme builder. However, unlike the majority of other products of the same type, the software can be accessed right from the browser without prior installation or download. Divi is among the first WP template builders to introduce inline editing in addition to drag-and-drop functionality. This is what makes the system suitable for newbies.

Divi Registration

Users will find a variety of ways to edit their layouts. From WYSIWYG technology to bulk-editing and visual editor – you can access a huge collection of modules and blocks to place the same wherever you need on-page. Apart from baseline galleries, headers, and sliders, here we have countdowns, CTA sections, contact forms, etc. Each block is editable. Simply double-click on the area you want to modify and make all necessary changes that will be automatically saved.

Divi Editor

Experienced users will appreciate full access to the layout HTML/CSS. You have a chance to create your styles and functions as well as modify ready-made templates source code. Users should note that Divi is mainly a theme builder. Unlike Wix, it does not offer hosting and domain in a single plan. So, going live will require a bit more time unless you already have a registered domain name and reliable hosting.

Divi may require more time to get used to while Wix is 100% intuitive- and coding-free software designed with a focus on non-technicians. Both platforms are pretty easy to use. However, Wix plans come with domain and hosting. With Divi, you will need to take care of them separately.

Divi vs Wix: Design and Flexibility

Divi vs Wix: Which is Better?

Wix is a more flexible and versatile platform with a set of already built-in features. Divi is mainly to develop themes that are to be used together with the WordPress CMS. It has several integrated features. But users will mainly opt for traditional WP plugins as well as shortcodes and custom code modules to connect third-party services inside the platform.

Templates Editing

Wix users can access more than 550 different templates. They are all mobile responsive and come with pre-set functionality that can be edited. Each theme is divided into several categories depending on the niche or website type. Here you can choose a layout for a small business site, portfolio, or digital store.

Wix Templates

If you failed to find a theme form your category, you can pick it from the other one and customize it. As we have mentioned earlier, users have a chance to create their own layout form the blank using custom modules and page elements. The Mobile View mode makes it possible to optimize your future website for both desktop and smartphone or tablet users. The editor offer separate mobile customization tools to hide or show some of the elements, change the background, edit menu sections, and more.

Divi boasts a wide selection of themes. Users may select from over 1,000 different templates that are also divided into specific categories. All layouts run great on different mobile devices. If you do not want to use pre-designed layouts, you can make the most of a powerful framework with a set of layout management tools.

Divi Layout Packs

For example, you can create several mockups, save them, and assign them to various categories for faster access. The system has a rich collection of custom modules and blocks that can be added and edited with a couple of clicks. Besides, here we have advanced styling options to reduce contrast, add brightness, implement various visual effects, etc. What’s more, Divi users have full control over CSS styling and attributes.

Divi Module settings

Logo Maker

Along with Wix ADi to build sites for users, the system has another feature that helps to create logos without web designing skills. The tool works the same way. You only need to provide details about your project and niche while the platform will automatically generate several logo samples. Chose the one you need and place it on the website with a click. The second way is to upload the existing logo.

Wix Logo Maker

With Divi, you may also add your custom logo. However, you need to have a theme already integrated with WordPress. Divi Theme Options are available on the dashboard. They can be used to upload or reset the existing logo, change the default color pallet, add favicon, and enable some of the Divi page elements.

Divi Theme options

Add-Ons and Widgets

Wix has a custom App Market with a wide selection of widgets and add-ons. The variety of third-party apps can be used to customize the website as well as ensure better visitors’ engagement. You will be able to connect different forms, CTA blocks, user acquisition elements, and more.

Wix App Market

Besides, there is a variety of customer services such as Wix Hotels, Wix Booking, or Wix Photography. They are designed to meet niche-specific requirements including real estate, hospitality, and other projects. Users can make the most of email marketing services like Mailchimp, various payment gateways, form builders, countdowns, event calendars, so on. Some of the apps are free to use while others consider paid subscriptions.

Divi is fully integrated with WordPress. It means that you can use it with thousands of different WP plugins from analytics and SEO optimization to email marketing, content streaming, and more. Besides, the system makes it possible to integrate third-party services into the builder itself.

The platform comes with the Code Module where you can have third-party shortcode embedded. Simply copy and paste the code into the space provided in the theme settings and have a widget or add-ons displayed on the website. Although Divi is flexible enough, the integration looks more complex if compared to Wix were you do not need to use the code anywhere.

Blogging Engine

Wix comes with integrated blogging functionality. It lets users add a niche-specific blog with a click. The feature itself offers a variety of tools to add, edit, or schedule posts. You may connect tag cloud, custom feed, or featured posts section making it easier for readers to stay in touch with the latest content updates.

Divi also has a separate blogging module. You can place it anywhere on the website. To enable it, you only need to click on the “Insert Module” button and choose the “blog”.

Divi Insert Module Blog

The section has three major setting options that include:

  • Content – to manage articles, track the number of posts, upload images, change post format, etc.
  • Design – to add content, change overlays, edit meta tags for better SEO, modify typography, so on.
  • Advanced – to edit custom CSS.

On the whole, both platforms seem to have a powerful blogging functionality with all the necessary tools to manage content.

Divi Blogging

eCommerce Features

Wix is an eCommerce-ready platform. It has a diverse selection of features tor merchants who plan to launch a digital store despite the size. First of all, users can make the most of commerce-oriented templates. You actually get a ready-to-go online shop that requires some slight modifications. Choose a template, place your products, add content, upload images, connect domain, and go live.

Wix Store Editor

The system does not require manual configuring. Some of the baseline eCommerce features are already integrated. They include an intuitive product management system, analytic tools, full-width image galleries to attract customers’ attention, email marketing functionality, and built-in payment options. With Wix, you can start selling products and accepting payments online in minutes.

Divi selling features are mainly focused around eCommerce-specialized templates. They also come with some integrated options including product pages, shopping cart options, etc. Keep in mind that we are talking of a WordPress theme builder. It means that you will still have to use it along with WooCommerce that requires manual setup, configurations, and extensions in the future when your business grows.

Divi eCommerce

Both platforms work great in terms of customization and flexibility. Divi and Wix boast a variety of responsive and easily editable templates. However, Divi comes with more customization freedom thanks to custom CSS functionality, while its blogging feature looks a bit more comprehensive. On the other way, Wix does not require additional configuration. It is much faster to set up a blog or start selling products online with a click without the need to sue additional services.

Divi vs Wix: General Pricing Comparison

Divi vs Wix: Which is Better?

Wix has established a fair pricing policy to meet the needs of its target audience. What’s more, it has a free plan that makes it possible to try the system under real-life conditions. Once you have made up your mind, you may choose from several plan categories depending on the project.


The 4 baseline plans include:

  • Combo – costing $13 per month with free hosting, free domain name connection, and removed system ad banners. God for a blog or professional portfolio.
  • Unlimited – costing $17 per month with unlimited bandwidth and 10GB storage space. Good to start a small business site.
  • Pro – costing $22 per month with integrated Google Analytics and $300 of ad vouchers. A nice solution for a growing business.
  • VIP – costing $39 per month with a professional logo, supreme support, and ore. A plan works for well-established companies.

The system has a separate Business/eCommerce category with plans focused on merchants and companies looking for a way to sell and promote their products/services online.

Divi Pricing

The plans are as follows:

  • Business Basic – start at $23 per month to sell products and accept payments online.
  • Business Unlimited – starts at $27 per month with a built-in eCommerce platform and extra tools for merchants. God for entrepreneurs and small/medium digital stores.
  • Business VIP – starts at $49 per month for growing stores that require unlimited bandwidth, unlimited storage space, and complete Wix Suite;
  • Enterprise – starts at $500 per month. It was designed for well-established enterprises looking for a high-end eCommerce and Business solution.

All premium plans include free SSL, hosting, and a 1-year domain with the renewal option. Besides, there is a 14-day refund guarantee. You can claim your money back if you are not satisfied with the platform.

Divi is not an all-in-one solution. It means that you pay only for the theme builder while hosting and domain require additional attention. They are not provided with Divi plans. As for the price, it looks pretty affordable considering the set of features software provides.

Users will mainly have two pricing options:

  • Annual Subscription costing $89 per year. It ensures access to all templates in addition to premium support and the rest of Divi features.
  • Lifetime Payment of $249. It guarantees unlimited access to the platform will all features to use without restrictions whenever you need it.

There is a demo version to let users see how the system works. If you want to go live with your website built using Divi, you will need to find a trusted hosting provider. You should look for a WP-optimized solution like the one offered by Bluehost. The company offers a selection of WordPress-recommended plans that start at only $2.95 per month including integration with WordPress, automated system and plugin updates, etc.

Wix looks like a more cost-effective solution for individuals and companies with all tools already included in the price. You may start from a cheaper package and then switch to a more advanced plan. Unfortunately, Divi does not provide such financial flexibility.

Divi vs Wix: Which One Is the Best for SEO?

Divi vs Wix: Which is Better?

Wix helps to create SEO-friendly websites. If you hear someone complaining about low search engine ranks, this is mainly due to the absence of at least a baseline SEO strategy. Here is how the platform can let you drive more traffic to the website:

  • Titles and Descriptions – meta tags and page titles are crucial to containing focus keywords. Wix makes it possible to edit and customize them for every separate page.
  • Custom URLs – users can create personal URLs for any page except for blog posts. The system will add an extra string, which hardly has a negative effect on the website SEO.
  • Content Formatting – with Wix, you have all the necessary tools to create proper heading structure with H1, H2, H3…
  • SSL Encryption – every user gets it free without the need to configure redirects. The feature is enabled automatically.
  • Sitemap – Wix generates a sitemap automatically, which is good. However, users are not able to access it and manage manually.

Besides, all Wix websites can be connected with Google Analytics and Search Console for better ranking. If you do not want to manage settings yourself, leave it to SEO Wiz solution. The algorithm helps on local SEO optimization and offers relevant keywords depending on your niche.

Divi lets users build strong SEO foundations but not with the theme builder itself. It is mainly the WordPress CMS with a selection of plugins and widgets for SEO optimization. Divi itself does not carry SEO functionality. But paired with WP, it will let you take your website to higher ranks thanks to content editing and formatting, manual control over sitemap and robots files, code optimization, faster page load speed, etc.

Wix is easier to configure in terms of SEO. However, WordPress a more accurate touch and SEO fine-tuning in references to using Divi. But it does not mean, your Wix websites will be ranked lower in case of proper optimization.

Divi vs Wix: Which One Is Better for Small Business Website

Divi vs Wix: Which is Better?

Wix is an ultimate solution to small business. It has an integrated feature set to manage and promote different types of projects. The platform has custom solutions for various business types from hospitality and event planning to café, restaurants, and digital stores. Simply select a field-related template with built-in functionality, add content, and go live (see real Wix website examples).

The system offers multiple blocks for a better company representation wit integrated About Us, and Contact section, Feature blocks, contact forms, product pages, etc. users will appreciate tools for email marketing, user acquisition elements, and advanced Ascend solution with over 20 instruments that include Live Chat, contact manager option, and other means to interact with potential customers.

Divi looks less flexible as it mainly a theme builder. It does not focus on small businesses in particular. On the one hand, it does let you create niche-oriented templates. On the other hand, you will need to integrate and configure additional services to create a fully-featured small business site.

Wix is certainly a better and faster way to establish your business presence. It delivers more already built-in tools to promote your brand making it more visible for the target audience.

How to Create a Small Business Website

How to Create a Small Business Website

See how to make a website for your small business project with maximum efficiency and minimum effort.


Which One is The Best for Ecommerce – Divi or Wix?

Divi vs Wix: Which is Better?

Wix has a selection of eCommerce ready templates. They come with built-in functionality for merchants despite the store size and the number of products to sell. The system has a custom Store widget that offers integrated shopping cart features, connected payment gateways, product management systems, and promotion tools.

Users may create their w online shop from scratch as well. The widget makes it easy to connect eCommerce functionality to any layout along with marketing tools that include special offers, promo codes, and coupons. Users will be able to adjust various shipping parameters, tax rules, currencies, etc. Take a look at this handpicked Wix stores collection.

Divi only lets you add a custom Shopping module. It comes with a baseline product management system where you may add new products, sort them out by categories or types, change styling issues, or implements custom CSS code. The good news is that Divi is 100% compatible with WooCommerce – an eCommerce plugin for WordPress. However, it will require additional configuration inside the WordPress dashboard with an already existing website.

Wix helps to create ready-to-go online stores in minutes. It has a rich set of integrated eCommerce features to manage products, launch loyalty, and promotion campaigns, market your products, and promote the rand online. Divi offers a longer path to start selling online with its Shopping module and WooCommerce compatibility.

How to Create an Online Store

How to Create an Online Store

Read on the detailded instruction how to make an online store for free.


Which One to Choose for Blogging – Divi or Wix?

Divi vs Wix: Which is Better?

Wix works great for content-based websites as well (see the proofs). First of all, it comes with a powerful blogging engine that ensures fast page load speed and mobile-friendliness. Besides, you can create a niche-oriented blog with a click thanks to the integrated content management feature. Users will be able to add and edit posts, schedule content, optimize meta tags, preview, and share posts on social media. There is also a commenting option to ensure readers’ engagement.

Divi blogging feature looks even more comprehensive in terms of content management. It has a separate Blog module with customizable design and additional page elements to add. Users can change the structure of the post (content columns) and the way they are displayed on the page.

The system offers a variety of typography and styling options, additional design settings, and extra configurations to add custom CSS. However, it does not have built-in social sharing or commenting options, You will need to connect them separately in your WordPress dashboard.

Once again, Wix seems to be a better option thanks to integrated blogging features. With Divi, you only get a blogging template that will require further customization although content management and editing features look great.

Key Differences between Divi and Wix

Ease of Use:An open-source Drag-and-drop theme builder that is good for newbies and pros who need access to the source code.Great for beginners. Lets users create websites in minutes thanks to Wix ADI artificial intelligence. It comes with drag-and-drop functionality to edit pre-designed templates or build a new site form the blank without coding.
Functionality:Full access to templates CSS. A powerful framework to create templates for WordPress CMS only.All-in-one solution with domain and hosting. Built-in features and customization tools, Wix Corvid for experienced developers to work in the development environment. Custom App Market, third-party service integration.
Design:1,000+ mobile-friendly templates. Advanced customization options. Source code editing.Responsive templates. Mobile editing feature. Over 550 layouts for different niches and website types.
eCommerce:Custom Shop module with baseline product management. Compatible with WooCommerce. Requires additional setup and integrations.Wix Store widget with an integrated shopping cart, shipping/tax adjustments, product management system, promotions, and loyalty programs.
Blogging:Blog module with edited layout, post-management, and typography. Requires additional plugin installation to have a fully-featured blog.Built-in blogging options with content scheduling, commenting, social sharing, blog-post management, SEO optimization.
Small Business:Baseline modules, contact forms, CTA blocksSmall business-oriented templates. Ascend tool to manage and interact with potential customers, email marketing integration, reporting, and analytics.
Pricing:Lifetime ($249) or annual ($89 per year) billing. Demo account.Flexible pricing policy in addition to a free plan. Separate subscriptions for Business and eCommerce. Optimal pan to get started form $13 per month.
SEO:Does not have SEO settings itself. It can be optimized together with WordPress and third-party plugins.Integrated SEO Wiz to help newbies. Editable meta tags, page titles, and descriptions. Automated sitemap, integration with Google Analytics, and Search Console.
Customer Support:Only Live Chat Feature and a social media community with some video tutorials.Comprehensive knowledge base with numerous tutorials, video guides, integrated prompts, Help Center, round-the-clock support, FAQ, and ticketing section.

Comparison Conclusion: Which One Is Better?

Which platform to choose and why? First of all, you need to define your website type project goals and the way you are going to build your web presence.

Wix is the best option for newbies without coding skills. It offers everything you need in the pack to create a site and go live in minutes. The system is perfect for ay website type from a small blog or portfolio to a growing digital store or business card. You do not need to care about hosting or domain. Simply pick a plan that meets your needs and go live with a stylish, responsive, and functional web design.

Divi is a good option only if you are a dedicated WordPress fan. It does not offer the same flexibility in terms of features or pricing. You will not be able to integrate a digital store with a click. All actions will require additional setup and configuration in the WordPress dashboard.

So, if you look for an affordable and flexible website builder to handle various needs without special skills, Wix is certainly the one to choose.

Divi vs Wix: Which is Better?
  • Great for all website types.
  • Integrated Blogging feature.
  • eCommerce functionality.
  • Extensive App Market.
Divi vs Wix: Which is Better?
  • Perfect to build custom WP themes.
  • Advanced Blog Module.
  • Drag-and-drop functionality.
  • 1,000+ responsive templates.

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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