Bookmark is a cloud-based AI-powered website builder. It looks innovative and modern, compared to standard systems of this type at first sight. Despite the niche competition, it impressed me with the balanced set of features this website builder offers.
The official website of the service is appealing and well-structured. All the elements are in their places here. Bookmark is created on its own platform, which makes it possible to demonstrate all the system features so that the users could assess the level and quality of the platform.
The service is meant to create business websites, landing pages and online stores with responsive design. It’s hard to discuss the characteristics and applicability of the system right from the start. What exactly does it have to offer the potential audience? Let’s look for the answer to this question together.
1. Ease of Use
Bookmark supports Google+ and Facebook account registration. Once signed up for your account, you can start working on your website development by using the advanced AIDA assistant.
Each step of the web creation process comes with useful tips. Apart from that, you can always browse the system to find FAQ info and lots of valuable articles/guidelines on website creation. This information is available in the “Help” section.
The dashboard looks stylish and simple. The newbies can easily understand the purpose of the majority of settings through their titles. You can familiarize yourself with the dashboard in 10-15 minutes.
Bookmark A.I. Design Assistant
Website creating with the help of ’artificial intelligence’ is one of the top trends today. Bookmark like Wix and some other website builders has recently presented its own virtual assistant, named AIDA. Now you can choose the advanced Bookmark’s AI to build your website in a couple of minutes only. AIDA is available in the bottom right corner of the website builder to provide the 10 most important aspects of the service.
What you need is to simply ask AIDA SHOW ME HOW and she will immediately do that. Just select your niche, enter the name of your business and then AIDA will search the Web for your business. In most cases that I’ve tested, the AI has really found that business I’d pointed. After that, AIDA starts your website creating and you should just sit and watch on the process. The AI fills your website with blocks (Bookmark calls them focuses) that suits the most, puts on sample content and customizes design colors. Voila! Now you should simply change the text and images into yours and the site is ready. Very easy.
Just like the majority of quality website builders that come with visual editing options, Bookmark is intuitive and easy to understand. At the same time, it doesn’t look primitive. The system has everything (or almost everything) you need to build a nice website. It will surely appeal to the novices.
2. Feature Set and Flexibility
Bookmark working space involves two parts, namely the dashboard and the website editor. It is smartly organized, which contributes to the convenience of use.
The dashboard provides access to all your websites, their statistics, an opportunity to get in touch with the tech support and the experts, system news, tutorials and notifications. You can create an unlimited number of free websites and switch between them any moment.
The editor includes the sidebar with the settings categories and the working area with website pages (WYSIWYG-editor). The list of settings will differ with regard to the type of the chosen template (single- or multipage) by the availability of the “Pages” point and the opportunity to work with “Focus” options. Pages are different in multi page templates as they are combined into “Focus”. The menu links (pages) are now called Sections. You can add a section, edit the section name and position all inside Focus when using single page template. So, let’s discover the menu of the website editor:
Preview offers an opportunity to have a look at the current version of the website in different screen resolutions (desktop, tablet, smartphone);
Focus provides the set of readymade blocks that can be added to your website. You can customize the blocks on your own by using the modules;
Modules are the analogues of widgets in the similar systems. They fall into two types, namely standard and eCommerce. The latter involve an opportunity to add online store show-windows, shopping carts, search options and product categories. The set of standard modules is typical for all the systems of this type. They involve texts, titles, images, galleries, slide shows, videos/audios, links, buttons, maps, quotes, dividers, HTML code insertions, social network buttons, feedback and contact forms as well as files for downloading;
My Drive is a storage of files downloaded from the computer or by following the links. All in all, there are about 1.5 million free images in stock here as well as free videos;
Design contains the design settings of a website, which will be described in details in the next section of this review;
Settings is an options section, which includes the following points:
- General – the choice of a website address, e-mail, favicon and the data regarding the available volume of storage space;
- E-Commerce – currency, payment and shipping store options;
- Analytics – access to the detailed statistics about the website traffic, including its sources, popularity of separate pages, data about the time spent at the website etc.;
- SEO – filling out the website name field, the meta tags (title, description and keywords), insertion of the code into the header and footer, addition of the website map and opening/closing of pages for the search engine indexation;
- Domain – setting up the available domain or purchasing it from the system;
- Social media – adding the links to your social network accounts;
- E-mail – connecting your e-mail to the website;
- Events – adding events for the website visitors. Provide the name, description, location and time of the event so that all the users could sign up for it;
- Help – a section that grants access to the tech support and tutorials.
For the multipage templates in the “Pages” menu, you can add new pages and specify their URL, SEO data (title, description, keywords), footer and header code. You can also safeguard access to them with the password.
We have described the whole set of editing options available in Bookmark. It’s quite simple. You can easily get used to it, even though, the faults are apparent as well.
Bookmark has a powerful eCommerce module that also allows you selling online or on social media. Bookmark allows creating a large online store, making it possible to add the unlimited number of products.
You get full control over your web store and products that are on sale. You can manage and customize your online store, create discount coupons, sell globally with 40 payment options, real-time shipping integrations. The service supports 50 languages, which allows dealing with international partners and customers. What’s important, all credit card transactions are secured with HTTPS protocols used by the banks around the world.
We also liked the advanced statistics collecting system of the website. If you wish to get detailed information about your website performance and analyze the factors that have impact on it, access the dashboard of the system. This is the place, where you can see all the data about your website, including the number of page views and unique visitors, traffic amount, countries visitors come from, browsers they use, languages etc. You can select the period you are interested in, be it a week, a month, a year etc.
It is possible to integrate unique video backgrounds into your website to boost customer engagement rate. The system offers hundreds of free videos and it is also possible to upload the one of your own here.
Bookmark offers engaging E-learning courses for everyone, who wants to get extra knowledge and skills needed for successful business promotion. There is access to dozens of niche courses, all of which are free. The courses are developed by industry specialists and are really informative.
The service stands out from the crowd by the original approach to the standard functionality realization. It is simple and it’s not worse than the rest of the niche competitors that come at similar cost.
Bookmark doesn’t have a standard template collection. Instead, it is AIDA that provides extensive template choice. All the integrated themes are versatile: you won’t find two templates similar in structure. They are also responsive, which is a must-have feature for contemporary websites.
AIDA makes it possible to select your business type to generate a website based on your needs. If you don’t like the project for some reason, you are welcome to ask AIDA to create a new one for you. You can repeat the action over and over again until you are completely satisfied with the result. Working with AIDA is simple, quick and engaging. The tool allows building a personalized mobile-ready website in around two minutes to help you establish reliable web presence.
Bookmark design customization settings are also versatile. Even though, AIDA takes care of the entire web development process and ensures impressive result, you can also edit your website design in the corresponding editor section. This is the place, where you can edit the style and background of your website as well as adjust general settings. This is very convenient for users, who wish to give their projects personalized look.
4. Customer Support
You can get in touch with Bookmark customer support team any time of the day either by filling out a written form or through the live chat windows available on all the pages of the service. It’s also possible to contact the developers through the feedback form in the “Help” menu.
5. Pricing Policy
You can use Bookmark for free with standard restrictions. The system does not allow connecting your own domain, creating over 10 pages, adding a store and removing its ad. Such plan can be chosen to explore and test the service only.
For all those, who need a full-featured business website, the system offers paid plans. Actually, there are only three plans you can choose from:
- Personal ($4.99/mo), which provides 1 GB of bandwidth, 500 MB of storage space, connect domain option, secure SSL certificate, online courses, bookmark branding, free hosting, advanced analytics, video backgrounds, premium support;
- Professional ($11.99/mo), which offers a free domain per year, unlimited storage, pages and bandwith, advertising removal, advanced SEO, premium support, password protection, connection of Email to a website, customizable footers;
- Business ($24.99/mo), which involves the features mentioned above as well as an opportunity to create an online store with over 1000 product cards, acceptance of online PayPal payments, SSL connection, an option to sell on Ebay, Android and iOS store management app.
The cost of Bookmark is moderate and it totally adheres to the quality and range of features offered. . It is a nice choice to create professionally-looking and functional websites. Just like in the majority of website builders, a free plan lacks functionality because of the restrictions that are not compatible with launching a nice website.
The cost-efficacy of using Bookmark depends on your own preferences and applicability. There are lots of niche competitors that charge the same prices for their services. The product stands out from the crowd due to the unusual presentation of standard features of WYSIWYG systems, advanced AIDA assistant and interface uniqueness. Generally, this is a decent system with reasonable pricing. It’s up to you to make the choice.
6. Pros and Cons
Regardless of the appealing interface, Bookmark has a number of disadvantages. However, we will initially focus on its benefits, such as:
- Simple dashboard;
- Advanced AIDA assistant that creates multiple website combinations for every business;;
- No coding skills and knowledge required to launch a website;
- Quality educative materials on how to work with the system;
- Nice integrated statistics collecting tools;
- Availability of mobile applications to manage a website;
- Ease of use for the newcomers.
- Speed of website creation (AIDA creates a full-featured functional website in 2 minutes from start to finish).
Speaking about the disadvantages, we can mention the following:
- Inconvenient process of creation of personal blocks for single-page websites;
- Small signature fonts in the visual editor.
Generally, Bookmark merits notably overwhelm the disadvantage of the system. The latter are not critical and it’s easy to cope with them.
Bookmark – is an attractive full-featured website builder. It doesn’t offer any website templates, yet it can boast a powerful AIDA assistant. The tool makes it possible to launch responsive websites for multiple businesses by using the information provided. The process of launching a website doesn’t take longer than a couple of minutes, while the result is always impressive.
Interesting interface, creative web design process and unique system of statistics collection – it’s obvious that the developers tried to make the system stand out from the crowd. Have they succeeded at this? Yes. Bookmark functionality is above the average, which makes it a good choice for beginners as well as for the web design experts.
The platform works best for creating different types of business websites. Online stores built with it are visually appealing and provide a broad range of eCommerce features. Is Bookmark worth its cost? It is. If it meets your web design needs, just buy a plan and start working. You won’t regret the result.