Bookmark Review

Bookmark – is a cloud-based AI-powered website builder. It looks innovative and modern, compared to standard systems of this type at first sight. Despite the niche competition, it impressed me with the balanced set of features this website builder offers.

Founded in 2014 in Toronto by David Kosmayer, Bookmark has quickly gained popularity around the world due to its innovative approach to the web development process. The advanced AIDA assistant combined with popular drag-and-drop technology the system uses to design unique websites helps cut down the time of website creation both for non-techies and web design professionals.

The service is meant to create business websites, landing pages and online stores with responsive design. It’s hard to discuss the characteristics and applicability of the system right from the start. What exactly does it have to offer the potential audience? Does the service actually bring the automated website creation experience to the grinding masses? Let’s look for the answer to this question together.

Bookmark Review
  • AI-powered website builder.
  • Simple and intuitive web design approach.
  • Works great for landing pages, business websites and web stores.

1. Ease of Use

Bookmark supports Google and Facebook account registration. Once signed up for your account, you can start working on your website development by using the advanced AIDA assistant.

Each step of the web creation process comes with useful tips. Apart from that, you can always browse the system to find FAQ info and lots of valuable articles/guidelines on website creation. This information is available in the “Help” section.

Bookmark Editor

The dashboard looks stylish and simple. The newbies can easily understand the purpose of the majority of settings through their titles. You can familiarize yourself with the dashboard in 10-15 minutes.

Bookmark A.I. Design Assistant

Website creation with the help of ’artificial intelligence’ is one of the top trends today. Bookmark like Wix and some other website builders has its own virtual assistant. AIDA is available in the bottom right corner of the website builder to provide the 10 most important aspects of the service.

Bookmark AIDA Site Layout

What you need is to simply ask AIDA SHOW ME HOW and she will immediately do that. Just select your niche (750 of businesses are available), enter the name of your business and then AIDA will search the Web for your business. In most cases that I’ve tested, the AI has really found that business I’d pointed. After that, AIDA starts your website creation and you should just sit and watch the process. The AI fills your website with blocks (Bookmark calls them focuses) that suits the most, puts on sample content and customizes design colors. Voila! Now you should simply change the text and images into yours and the site is ready. Very easy.

The entire website editing process is quite simple and intuitive as well. First time users will appreciate the availability of tips and prompts the system generates throughout the web design process. As soon as you click the “Edit Website” button, you will be offered a set of questions available in the pop up box that will help get the most out of your website development process.

Thus, you’ll need to specify the type of the website you intend to launch, its style, fonts etc. What’s more, you’ll have to add and customize website pages and sections, add/delete modules or adjust their positions on the page, change media and images, set up SEO parameters etc. As soon as you are done with that, you are welcome to publish your website.

Just like the majority of quality website builders that come with visual editing options, Bookmark is intuitive and easy to understand. At the same time, it doesn’t look primitive. The system has everything (or almost everything) you need to build a nice website. It will surely appeal to the novices.

Bookmark Review
  • Bookmark AIDA assistant.
  • Simple and intuitive web creation process.
  • Understandable and logically-structured dashboard.

2. Features & Flexibility

Bookmark working space involves two parts, namely the dashboard and the website editor. It is smartly organized, which contributes to the convenience of use.

The dashboard provides access to all your websites, their statistics, an opportunity to get in touch with the tech support and the experts, system news, tutorials and notifications. You can create an unlimited number of free websites and switch between them any moment.

Bookmark Dashboard

The editor includes the sidebar with the settings categories and the working area with website pages (WYSIWYG-editor). The list of settings will differ with regard to the type of the chosen template (single- or multipage) by the availability of the “Pages” point and the opportunity to work with “Focus” options. Pages are different in single page websites as they are combined into “Focus”. The menu links (pages) are now called Sections. You can add a section, edit the section name and position all inside Focus when using single page template. So, let’s discover the menu of the website editor:

  1. Preview offers an opportunity to have a look at the current version of the website in different screen resolutions (desktop, tablet, smartphone);
  2. Design contains the design settings of a website, which will be described in details in the next section of this review;
  3. Focus provides the set of readymade blocks that can be added to your website. You can customize the blocks on your own by using the modules;
  4. Bookmark Focus

  5. Modules are the analogues of widgets in the similar systems. They fall into two types, namely standard and eCommerce. The latter involve an opportunity to add online store show-windows, shopping carts, search options and product categories. The set of standard modules is typical for all the systems of this type. They involve texts, titles, images, galleries, slide shows, videos/audios, links, buttons, maps, quotes, dividers, HTML code insertions, social network buttons, feedback and contact forms as well as files for downloading;
  6. Bookmark Modules

  7. My Drive is a storage of files downloaded from the computer or by following the links. All in all, there are about 1.5 million free images in stock here as well as free videos;
  8. Bookmark My Drive

  9. Settings is an options section, which includes the following points:
    • General – the choice of a website address, e-mail, favicon and the data regarding the available volume of storage space;
    • Blog – quickly add, edit and manage your blogposts;
    • E-Commerce – currency, payment and shipping store options;
    • Analytics – access to the detailed statistics about the website traffic, including its sources, popularity of separate pages, data about the time spent at the website etc.;
    • SEO – filling out the website name field, the meta tags (title, description and keywords), insertion of the code into the header and footer, addition of the website map and opening/closing of pages for the search engine indexation;
    • Domain – setting up the available domain or purchasing it from the system;
    • Social media – adding the links to your social network accounts;
    • E-mail – connecting your e-mail to the website;
    • Events – adding events for the website visitors. Provide the name, description, location and time of the event so that all the users could sign up for it.
  10. Help – a section that grants access to the tech support and tutorials.

For the multipage websites in the “Pages” menu, you can add new pages and specify their URL, SEO data (title, description, keywords), footer and header code. You can also safeguard access to them with the password.

We have described the whole set of editing options available in Bookmark. It’s quite simple. You can easily get used to it, even though, the faults are apparent as well.

We liked the advanced statistics collecting system of the website. If you wish to get detailed information about your website performance and analyze the factors that have impact on it, access the dashboard of the system. This is the place, where you can see all the data about your website, including the number of page views and unique visitors, traffic amount, countries visitors come from, browsers they use, languages etc. You can select the period you are interested in, be it a week, a month, a year etc.

Bookmark Analytics

Bookmark offers engaging E-learning courses for everyone, who wants to get extra knowledge and skills needed for successful business promotion. There is access to dozens of niche courses, all of which are free. The courses are developed by industry specialists and are really informative.

The service stands out from the crowd by the original approach to the standard functionality realization. It is simple and even better of the niche competitors that come at similar cost.

eCommerce Engine

The website builder comes with a decent eCommerce engine that lets you sell online, in store or on social media. Bookmark allows creating a large online store, making it possible to add the unlimited number of products. The service lets you gain full control both of your web store and the products you plan to offer for sale.

Bookmark eCommerce

This is the place, where you can customize your website, issue coupon codes, choose between 40 payment options and real-time shipping integrations. Bookmark eCommerce currently supports 50 languages, while all the payments you make and credit card transactions are reliably protected with HTTPS protocol.


With Bookmark, you can launch and manage your own blog. This is a surefire way to drive user attention, boost your authority, provide information about your business and the niche you specialize in. It’s up to you to update the blog any time of the day to keep your readers interested in what you publish.

Search Engine Optimization

Websites created with Bookmark are SEO-friendly right from the start. The system allows filling out the major SEO fields available in the Settings section of the dashboard menu. This ensures steady traffic generation and higher rankings of your project in the search engines.

Bookmark SEO

When reaching the SEO parameters category, you will be able to adjust Site Name Structure to point out the way your website page names will appear both in the search engine results list and in the browser tabs. You can also pick your website name and add site description, which will be displayed in the search engine results to notify users of the main purpose of your web page or project in general.

Additionally, Bookmark lets you fill out meta keywords, add footer and header codes to be able to track website analytics. What’s more, the sysem automatically creates and then regularly updates your sitemap after you post it. There is even the feature allowing your to upload a custom sitemap of your choice.

Likewise, Bookmark creates and updates your website robots.txt file to poit the search engines what to index on your site after its publication. If your project is still under construction or maintenance, you can enable the feature allowing to hide it from the search engines.


Bookmark makes it possible to impress your target audience by picking the custom domain name for your project, which should give it professional look. Just register a new name for your website or upgrade to one of the paid subscriptions to be able to use your own domain name. When upgrading to the annual Bookmark plan, you will get a free bonus custom domain you’ll be able to use during a year. It’s also possible to use the system subdomain at no cost at all as well as to publish your website for free in this case.

Bookmark Domain

To adjust domain settings, you should reach the Domain section in the dashboard menu first. If you already use the custom domain, the system will automatically create the subdomain for it. Likewise, you can change it on your own. Mind, however, that if you decide to change your website domain, you’ll have to publish the website in order to activate it. By the way, the system lets you find the domain name that suits your project specialization most of all. Just access the Search field and put down the desired site name to check its availability. That’s quite convenient, quick and time-saving.


Depending upon your website specialization, you may have an intention to add certain events in order to boost project promotion and increase traffic flow. For this very purpose, Bookmark allows adding any amount of events in the corresponding “Events” section available in the dashboard menu of the website.

Bookmark Events

Just activate the “Add Event” button and start creating it. It’s up to you to add the event name, description, location (Google Maps widget will come in handy here), date and duration of the event as well as the most suitable image. Right after that, save the settings to have the event added to your website. That’s it!

Advanced Email

With Bookmark, you can purchase or change your website email via using the Advanced Email feature. The website builder allows connecting an email to your website’s domain name to give it professional look. Bookmark Pro email will match the domain name of your site/company. Thus, it will be easier for users to memorize and associate it with your brand. In addition, you can pick the email platform of your choice – even the one you’ve been using before. It is possible to synchronize or forward the existing free email accounts you already own to the one you’ll create with the service. The cost of using the mailbox constitutes $2/mo.

Bookmark Email

What you should also know about Bookmark Pro email is that it will easily synchronize across all the mobile device you are using, be it a smartphone, a tablet or a laptop. The system ensures virus and spam protection for all outbound and inbound mail. Bookmark grants 5GB of space as well as an opportunity to send large attachments. Their size may reach up to 35MB, which is quite impressive and useful for most business owners.

You’ll also be pleased with the interactive, appealing and simple interface for email management as it’s quite easy to get used to it. The feature comes with multi lingual Webmail support and it’s fully localized to match various locations worldwide. It also ensures ultimate safety for all the mail you receive and send, following three major criteria – scalability, reliability and high end performance. This cannot but has positive impact upon your website reputation and promotion.

Video Background Integration

Bookmark lets you integrate a video background into your website to impress your visitors from the very first sight. You can pick and upload a unique video background to tell your brand story. If you don’t have the one, feel free to choose between hundreds of videos the website builder has in stock. All the videos are provided for free.

Social Media Integrations

The website builder makes it easy to connect your website to the required social media channels of your choice. The system offers a “Social” module that lets you quickly add social media buttons that will link to the social media accounts. All in all, it is possible to integrate around 22 channels. Additionally, you can enable Facebook comments and reviews, if needed.

Bookmark Agency Program

The innovative Bookmark Agency Program helps you get your own website design agency website to grow your business. Making use of the powerful AIDA assistant, you avail a perfect opportunity to start the project with minimum time and effort investment. AIDA will automatically do the job for you and it will also help you create websites for your clients. That’s a great idea that deserves the attention of users, who have ever dreamt of having a web design agency, but did not know, where to start.

Why choose Bookmark Agency? The reasons are versatile. To start with, you will be able to get a full-featured responsive and mobile-friendly agency website in just a few minutes by choosing among 750 versatile business types. What’s more, you will have an opportunity to showcase multiple websites all in one place to let your clients pick the most suitable variants. The website builder will also handle all your project management and billing nuances, but this doesn’t mean that you won’t be able to manage payment issues yourself.

Bookmark Agency

You don’t have to be a proficient designer to start and manage a web design agency with Bookmark. Just like the system allows creating other project types with no coding needed, it lets you start a web design agency by using a convenient drag-and-drop editor. At the same time, users, who possess decent programming knowledge, may use it to integrate custom codes to their websites. This is a great way to make your project stand out from the crowd.

The service has much to offer, including a collection of stock images and videos available in “My Drive” at no cost at all. Due to the SSL Security Certificate, your website will be protected from all kinds of threats, online frauds and scams. If there are any issues you are not sure about or you would like to get professional piece of advice regarding your design agency website, reliable customer support team is at your disposal any time of the day.

Among the other advantages you will avail from the Bookmark Design Agency program, it makes sense to mention unlimited number of clients, earning potential and licences, unlimited disk storage space and bandwidth, opportunity to connect your own domain, no Bookmark branding displayed at your website, advanced analytics, video background integration option, 14-days money back guarantee regardless of the reasons etc.

All in all, Bookmark Agency Program aims at leveraging the AI power to maximize user engagement and conversion rates. From now on, you can become a Bookmark Agent for just $99.95/year, getting your own revenue on a regular basis depending upon the terms of the program and billing option you will go for. That’s a really great offer!

Bookmark Review
  • Versatility of Focus content blocks and Modules that act as widgets.
  • Advanced Bookmark Agency Program.
  • eCommerce platform.

3. Designs

Bookmark doesn’t have a standard template collection. Instead, it is AIDA that provides extensive websites choice. All the integrated themes are versatile: you won’t find two websites similar in structure. They are also responsive, which is a must-have feature for contemporary websites.

Bookmark AIDA Design Select

AIDA makes it possible to select your business type to generate a website based on your needs. If you don’t like the project for some reason, you are welcome to ask AIDA to create a new one for you. You can repeat the action over and over again until you are completely satisfied with the result. Working with AIDA is simple, quick and engaging. The assistant allows building a personalized mobile-ready website in around two minutes to help you establish reliable web presence. You can create as many subpages as you need for your project – the system does not set any limits or restrictions here. Apart from that, you can embed your own HTML code, if you possess the required knowledge and skills.

Bookmark design customization settings are also versatile. Even though, AIDA takes care of the entire web development process and ensures impressive result, you can also edit your website design in the corresponding editor section. This is the place, where you can edit the style and background of your website as well as adjust general settings. This is very convenient for users, who wish to give their projects personalized look.

Bookmark Review
  • Unique websites.
  • It is AIDA that creates the website for you.
  • Extensive design customization options.

4. Customer Support

Bookmark intends to provide its users with maximum support to further empower them to offer high quality websites to their clients. You can get in touch with Bookmark customer support team any time of the day either by filling out a written form or through the live chat windows available on all the pages of the service. It’s also possible to contact the developers through the feedback form in the “Help” menu.

If there are still any questions left, you can contact the system developers in the “Ask an Expert” section. This is how you will get access to the powerful social community of the website builder, where you can ask any system-related questions and get answers to them. The platform also makes it possible to watch lots of how-to videos to clearly understand how to use the system.

Bookmark also gives an opportunity to try free online training course. It will let you learn the strategies and tricks of working with the system. You can further use these skills when launching an online business website. The system allows watching the live demo tutorial directly at the website. However, if you intend to get access to the full tutorial and online courses, the service will offer you to upgrade to one of its paid subscriptions – either Business or Professional. Both of them grant this opportunity.

Bookmark Review
  • Online training courses.
  • Live chat.
  • “Ask an Expert” feature.

5. Pricing Policy

You can use Bookmark for free with standard restrictions. The system does not allow connecting your own domain, creating over 10 pages, adding a store and removing its ad. Such plan can be chosen to explore and test the service only.

For all those, who need a full-featured business website, the system offers paid plans. Actually, there are only two plans you can choose from:

  • Professional ($11.99/mo), which offers a free domain per year, unlimited storage, pages and bandwidth, advertising removal, advanced SEO, premium support, password protection, connection of Email to a website, customizable footers;
  • Business ($24.99/mo), which involves the features mentioned above as well as an opportunity to create an online store with over 1000 product cards, acceptance of online PayPal payments, SSL connection, an option to sell on Ebay, Android and iOS store management app.

Bookmark Pricing

The cost of Bookmark is moderate and it totally adheres to the quality and range of features offered. It is a nice choice to create professionally-looking and functional websites. Just like in the majority of website builders, a free plan lacks functionality because of the restrictions that are not compatible with launching a nice website.

The cost-efficacy of using Bookmark depends on your own preferences and applicability. There are lots of niche competitors that charge the same prices for their services. The product stands out from the crowd due to the unusual presentation of standard features of WYSIWYG systems, advanced AIDA assistant and interface uniqueness. Generally, this is a decent system with reasonable pricing. It’s up to you to make the choice.

Bookmark Review
  • Free plan to test the service.
  • Two paid subscriptions to come up to various user requirements.
  • Moderate pricing policy.

6. Pros and Cons

Regardless of the appealing interface, Bookmark has a number of disadvantages. It makes sense to figure out what merits and demerits exactly the website builder has prior to realizing what you can expect from it in the long run. Let’s have a look at the list of pros and cons provided below.

Advanced AIDA assistant that creates multiple website combinations for every business;
No coding skills and knowledge required to launch a website;
Quality educative materials on how to work with the system;
Nice integrated statistics collecting tools;
Bookmark Design Agency Program.
Inconvenient process of creation of personal blocks for single-page websites;
Small signature fonts in the visual editor.
Bookmark Review
  • Powerful AIDA assistant.
  • Bookmark Design Agency Program.
  • Ease of use for newcomers.


Bookmark is an attractive full-featured website builder. It doesn’t offer any website templates, yet it can boast a powerful AIDA assistant. It makes it possible to launch responsive websites for multiple businesses by using the information provided. The process of launching a website doesn’t take longer than a couple of minutes, while the result is always impressive.

Interesting interface, creative web design process and unique system of statistics collection – it’s obvious that the developers tried to make the system stand out from the crowd. Have they succeeded at this? Yes. Bookmark functionality is above the average, which makes it a good choice for beginners as well as for the web design experts.

Bookmark works best for creating different types of business websites. Online stores built with it are visually appealing and provide a broad range of eCommerce features. Is Bookmark worth its cost? It is. If it meets your web design needs, just buy a plan and start working. You won’t regret the result.

 It’s free

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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