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Big Cartel vs Wix: Which Is Better for Ecommerce?

Big Cartel vs Wix: Which Is Better?

Big Cartel and Wix are two popular cloud website builders, which target diverse user audiences and are used to complete quite different tasks. The systems also differ a lot in terms of flexibility, integrated functionality and design customizability. These are the main parameters that affect user choice.

Big Cartel is a specialized professional eCommerce website builder, which exclusively focuses on the development and further management of all types of online stores. Wix, in its turn, is the all-in-one website builder, which makes it possible to start different kinds of web-based projects, including small and medium online stores. The system grants access to multiple settings and tools, which can be used for eCommerce creation.

Website Builder Comparison Chart

Big CartelWix
Our score:          
Best for:All types of eCommerce projects for creativesBusiness websites, promo websites, blogs, landing pages small/medium online stores
Easiness:EasyVery easy
Templates:Small number of free responsive themesMultiple free, mobile-ready templates sorted out by niche specialization
Technical Support:Extensive Knowledge Base, Blog, Email Ticketing SystemRich knowledge base, ticketing system, VIP support, phone support
Blogging:No built-in blogging platformPowerful blogging engin
SEO Options:Integrated SEO functionality provided by defaultHigh end SEO features
Pricing:Starts from $9.99/moFree to $49/mo
More info:BigCartel Review →Wix Review →

Big Cartel and Wix both make it possible to launch, manage and run eCommerce projects. The website builders have much to offer to their subscribers yet their integrated functionality is still geared towards completing various tasks. So, which of them has more to offer to web store owners and which of them prevails over the competitor? To figure that out, it makes sense to complete the detailed comparison of both services. This will let you see, what exactly each of them has in stock.

Big Cartel vs Wix: General Overview

Big Cartel vs Wix: General Overview

Big Cartel is a full-featured specialized eCommerce website builder, which makes it possible to launch, customize and promote small-to-large online stores. These projects are mainly developed with the needs and special requirements of creatives in mind. The prevailing part of the system subscribers is made up by photographers, painters, artists and other users willing to showcase and sell their works/services. The website builder also enjoys popularity with entrepreneurs, who intend to monetize their businesses.

The foundation of the platform dates back to 2005, when it was first introduced to the market. Since that time, the website builder has developed into quite a powerful eCommerce system that ranks high in its niche. According to recent stats, the website builder now powers 53 374 live online stores, while the overall number of its subscribers has exceeded 106 953 users. These are the main figures that speak in favor of the system’s popularity.

Wix is the most popular, feature-rich and powerful DIY website builder in the world. |it delivers high end out-of-the-box functionality required to start all types of web-based projects. These also include online stores. It should be mentioned, though, that the system mainly works well for small and medium web stores. If you expect to launch a large eCommerce project, then it makes sense to give preference to any other specialized website builder – that’s not the purpose Wix was created for.

The website builder was launched in 2006 and it has gained amazing worldwide popularity since the day of its foundation. Currently, the number of live projects it powers has overcome 3.8 millions, while the general amount of its premium plan users has reached 147 million subscribers. These figures are worth user attention and they definitely speak for themselves.

Big Cartel and Wix both make it possible to start quality feature-rich eCommerce projects. Wix, however, is a more popular system, which is mainly explained by its powerful integrated functionality and range of website creation services provided.

Big Cartel vs Wix: Which One Is Easier to Use?

Big Cartel vs Wix: Which One Is Easier to Use?

Big Cartel is a simple and intuitive website builder for all user categories, including non-techies. The system comes with a convenient dashboard and understandable control panel, where all the tools and elements are in their places. This is what system subscribers (who are mostly creative people) value a lot about the website builder, which notably reduces the need for effort/time investment.

Big Cartel Dashboard

Building a web store is quite interesting and unusual with Big Cartel. You don’t have to possess coding skills to run a project with the system – so convenient and handy it is for everyone. What you need is to register with the system, access its admin panel and start customizing your online store. Due to the powerful integrated feature set, extensive list of project management features and abundance of eCommerce designs, the process of web store development proves to be simple and convenient for everyone. One of the highlights of the system, which contributes to its simplicity, is the percentage project completion sign, which lets you track the stages of project readiness prior to its publication.

Big Cartel also offers quality customer support assistance, which will be of great help for first-time users. What you will find here is extensive Knowledge Base with a blog section and multiple informative posts that tackle various eCommerce development issues. Email support available on weekdays during working hours is also available here.

Wix is not only the most popular website builder, but it’s also one of the simplest platforms you can find in the modern web design market. The range of its features and tools geared towards eCommerce website creation is quite impressive. They are accessible in the system’s dashboard along with website customization and management tools.

wix editor

Running websites with Wix is quite easy and convenient for everyone. The system provides an intuitive approach to the process of web design customization. It offers an integrated wizard that lets you handle all the stages of the web store creation process with minimum time/effort investment. One of the major advantages of the WYSIWYG website builder is its drag-and-drop editor and absence of coding awareness. This is what makes the platform a worthy pick for beginners, who have never been involved in website development before.

If there are any web design issues you’d like to clear out, Wix lets you get in touch with its powerful Customer Support team. They will help you handle all the nuances, guiding you through the process of website development with ease. Customer support assistance now includes a quality Knowledge Base that provides answers to all the questions users might have, ticketing system and Live Chat. Premium Plan subscribers additionally get access to VIP support that maximizes their chances for successful web store development in the long run.

As to the ease of use, Wix offers more design customization freedom that does not compromise with simplicity and convenience. The website builder ensures intuitive web design approach, offering multiple tools and features out-of-the-box. The system subscribers can choose from several design editing options here, using handy customer support assistance when required.

Big Cartel vs Wix: Design and Flexibility

Big Cartel vs Wix: Design and Flexibility

As two quality website builders that can be used for eCommerce website development, Big Cartel and Wix both deliver quite extensive sets of integrated features. These website builders come with powerful integrated functionality and they boast powerful tool sets available in stock. To define the system that has more to offer in terms of eCommerce, we should better compare their main parameters. That’s what we are going to do right away.


Big Cartel is a cloud website builder, which exclusively focuses on eCommerce website development. The system allows starting small-to-large web stores, paying special attention to their integrated functionality and design customization. These web projects are mostly meant for creatives and business owners, looking for quality and affordable eCommerce website development solutions.

Big Cartel add product

The website builder boasts a powerful integrated eCommerce engine that lets you set up, customize, manage, update and promote professional online stores. It grants access to myriads of niche-related features. These include abundance of eCommerce templates and design customization tools used for their effective management, versatile payment/shipping options, inventory list tracking tools, social media/Pulley system integration etc. Users have a splendid opportunity to run web stores offering over 50 products for sale. They can assign their special characteristics, add descriptions and photos, set up CSV file export/import parameters along with online order management options. These and other features make it possible to start quality online stores that adhere to the majority of users’ needs and expectations.

Wix has much to offer in terms of eCommerce as well. The website builder comes with a powerful eCommerce engine that lets its subscribers run quality small and medium online stores. To complete the task with minimum time/effort investment, the system provides an opportunity to integrate a quality Wix Stores widget. This is done with a few clicks only, making the process simple and quick for everyone.

wix add a product

When starting a web store, you are able to create/customize impressive and versatile product galleries and show windows, add and present physical/digital products, adjust cost parameters as well as shipping details. To enhance the quality of product presentation, you are able to add new items and their descriptions, upload video reviews and images, introduce special offers to the target audience, implement promo actions and loyalty programs etc. This is done to attract the attention of the target audience and make them interested in web store-related services.

When it comes to the eCommerce aspect, Wix undoubtedly has much to offer. Regardless of the ecommerce specialization of its competitor, the website builder boasts an opportunity of Wix Stores widget integration. This ensures simple yet quick and effective web store development process, irrespective of users’ programming awareness rate.


Big Cartel doesn’t have a blogging engine. Obviously, it is impossible to start a blog or connect the one to your web store here. This can be considered one of the downsides of the platform as blogging functionality is a must, when it comes to web store creation and customer generation. A log proves to be a handy and quite effective tool to boost user engagement rate along with web store promotion. The fact that Big Cartel does not provide blogging opportunities may have a negative impact upon the development and promotion of web stores it powers.

Wix boasts a powerful integrated blogging functionality instead. It has much to offer to the target audience in this respect. Thus, users have an opportunity to connect and manage a feature-laden blog with the system. To enhance the quality of its presentation, it is possible to pick and customize blog templates, add and manage posts, divide them into niche categories, add tags to the selected posts, adjust SEO settings, enable commenting and Future Publishing options etc.

wix add a post

As to the blogging functionality, Big Cartel doesn’t have the one at all, while Wix delivers high end blog development options. The website builder lets you connect and manage a blog for more effective web store presentation and attraction of user attention.

Integration Options

Big Cartel comes with multiple integrations that can add to your web store functionality and customer generation rate. The website builder ensures deep social integration options, making it possible to sell products via well-known social media platforms, including Facebook and Instagram. In case you intend to offer digital products for sale, you can integrate with Pulley platform to ensure their quality and well-organized presentation.

Big Cartel merketing

What’s more, it is possible to integrate with popular third-party extensions that can enhance the performance of your eCommerce project. These include MailChimp, Lucky Orange, Art of Where, Zapier, LiveChat, Google Domains, ShipRush, ShipStation, Socialphotos and many more. Big Cartel is also known for its API availability, which makes integration with external software simple and convenient for everyone.

Wix integration options are also above the average. The website builder stands out from the crowd due to its powerful App Market, which encompasses multiple free and paid extensions. You can choose from widgets and apps that fit your eCommerce niche and come up to your business goals. Additionally, the system allows using its Wix Corvid feature – an advanced app builder, which makes it possible to create applications and databases with regard to your web store specifications and implication.

Wix App Market

Thus, both website builders grant access to multiple integrations. Wix, however, remains the leader of this part of the comparison due to its extensive App Market. The system lets its subscribers pick free and paid apps/widgets to come up to their eCommerce needs.

Template Editing

Big Cartel template editing options are not that extensive. The website builder allows for simple design customization, granting access to its WYSIWYG editor. This makes it possible to control all the stages of the web store creation process, even if you don’t possess any web design background or programming skills. While working in the editor, you are able to track the project completion process in the real-time mode to fix the bugs and make the edits before going live with your online store.

Big Cartel template

The website builder offers quite a limited collection of templates, which currently encompasses 16 designs only. All of them, however, are free for all user categories, featuring responsive design. This helps you start web stores that look great on mobile and desktop devices. The system also allows for CSS code editing to let you create individual web store design. Mind, however, that Big Cartel templates are not divided into niche categories, which somewhat complicates user choice. A good feature, though, is that all templates come with a preview option that lets you see the details of the preferred design before choosing it for further customization.

As to the design customization process itself, the website builder grants access to multiple tools and editing options. To give your project exclusive design, you can set up the background of your project, create and edit slideshows, customize header and footer as well as edit links, social media elements, texts, font parameters and other design-related settings. One of the system’s disadvantages is absence of the image editor, which triggers the need to change photo design via manual code editing. This might pose a problem to those users, who lack coding skills. Another demerit of the system is absence of stock images and clipart. To integrate a photo or any other image into your web store, you will have to select and upload it from the third-party service.

Wix design customization options are more extensive as compared to Big Cartel. The website builder currently offers one of the most amazing and rich template collections. The number of themes it offers for customization now constitutes 550 designs. They are mobile-ready and free for all users. The templates are divided into thematic niches to simplify users’ choice.

wix template

As of today, the number of industry categories constitutes 70 and it keeps increasing along with the template list. There is also an opportunity to pick and customize a blank template from scratch. This is a great option for users, who can’t manage to pick one of the available themes. At the same time, Wix doesn’t have a template switch option. This is one of the demerits of the system, which makes users be more attentive when deciding on the initial template choice.

wix adi editor

As to the process of design customization, Wix lets you pick from two editing options, namely Wix ADI and Standard Wix Editor. The first option works best for beginners as Wix ADI tool automatically designs a website for you based on the content submitted upon its request. Standard Wix Editor requires more time and effort to customize the selected design as you will have to independently pick and edit the elements to create one-of-a-kind design. Wix also lets you edit desktop and mobile versions of your web store to make it viewable on all the devices.

Big Cartel and Wix are both good at design customization, although, Wix has more to offer in this respect. The website builder prevails over its competitor in terms of template selection and quality of editing tools. Its designs are currently among the best in the niche, which definitely speaks in favor of using the system.

Big Cartel vs Wix: General Pricing Comparison

Big Cartel vs Wix: General Pricing Comparison

Big Cartel charges moderate fees for its subscriptions. To test the functionality of the website builder and to improve your skills, you can use the Gold Plan, which is provided at zero cost. You can stick to it for as long as you need depending upon your intentions and requirements. Mind, however, that this subscription does not provide the exhaustive integrated functionality as come of its crucial features are limited here. Thus, you will be able to upload up to 5 products to your web store collection and it is impossible to introduce any discounts or special offers here. Likewise, premium plan features are unavailable here as well. Still, the free plan works pretty well for users willing to see what exactly the website builder has to offer. As soon as you are ready to launch and publish a web store, you will be offered to upgrade to one of the paid subscriptions. These include:

Big Cartel pricing

  • Platinum ($9.99/mo) – 25 products, free customizable templates, 5 images per product, opportunity to sell online and in person;
  • Diamond ($19.99/mo) – 100 products, custom domain use, real-time statistics tracking, theme code editing;
  • Titanium ($29.99/mo) – 1000 products, availability of discount promos, inventory tracking tools, shipment tracking.

The cost of plans depends upon several factors, such as the range of services and toolset provided, number of products available for download, template selection and design customization options and integrated functionality to mention a few.

Wix is not only the most popular, simple and feature-laden website builder, but it’s also one of the most affordable services available in the modern web design market. In addition to its free subscription that lasts for the unlimited period of time and lets you enhance your web design skills and test the integrated functionality of the system, Wix also allows choosing between several premium subscriptions. To simplify users’ choice and to make it more convenient, the website builder has divided its paid plans into two packages. These include Standard and eCommerce/Business. As far as we currently tackle the eCommerce aspect of the website builder, we’ll provide the list of plans you can use for web store creation.

Business/eCommerce Plans

Business/eCommerce Plans

  • Business Basic ($23/mo) – online payments acception;
  • Business Unlimited ($27/mo) – integrated eCommerce platform, special apps for entrepreneurs, business development tools etc.;
  • Business VIP ($49/mo) – availability of the complete Wix Suite, unlimited bandwidth and video storage space etc.;
  • Enterprise ($500/mo) – end-to-end business solution, providing the utmost functionality and maximum amount of tools.

Whatever premium subscription you will go for, it will come with free hosting and domain name, premium customer support, sufficient disk storage space, integrated Google Analytics and multiple special offers. An important highlight of the system is the 14-day money-back guarantee it offers to everyone, who is not satisfied with the terms of the selected plan for some reason. Additionally, Wix frequently introduces loyalty programs, special offers and discounts to everyone, who wants to save big, while using it.

In terms of pricing policy, Wix proves to be a leader of the comparison. The website builder has a separate group of plans for eCommerce and business projects, which are moderately-priced. The system also ensures money-back guarantee along with special offers and discounts that make the system application quite cost-effective for everyone.

Big Cartel vs Wix: Which One Is the Best for SEO?

Big Cartel vs Wix: Which One Is the Best for SEO?

Big Cartel ensures quality search engine optimization provided by default. The website builder is SEO-friendly enough to make your web store occupy high positions in the search engine results. The thing is that the system has recently improved its SEO parameters to make them match recent Google requirements.

Big Cartel now automatically generates the sitemap as well as unique meta descriptions for web pages and meta keywords for major categories of your online store. To fill out the rest of SEO settings, you should reach the separate section of the dashboard and adjust them there.

Wix is also a SEO-friendly system, which makes it possible to fully optimize your website for the search engines by means of SEO Wizard application. This is a useful guide, which helps you complete the major steps of the website optimization process, offering effective and proven guidelines and strategies. Wix allows editing your website URLs with regard to your niche preferences and major SEO requirements.

wix seo

What you can do to optimize your project for the search engines is filling out meta descriptions and titles as well as ALT tags for images. These are the features that ensure proper promotion of your Wix-based web store in the search engines.

Speaking about SEO, Wix also prevails over Big Cartel. The website builder introduces its SEO Wizard tool, which makes the process of website search engine optimization simple and understandable for everyone. The system is SEO-friendly, which means that web stores launched with it generally rank high in the search engine results.

Key Differences between Volusion and Wix

Big CartelWix
Ease of Use:Big Cartel is a specialized eCommerce website builder. It was launched with the needs of creatives and entrepreneurs in mind, helping them start web stores to sell unique products and works of art.Wix is a perfect web design solution for beginners and industry experts, who intend to run quality projects, including web stores. It takes time to master the system, but it’s quite easy to get used to it in the long run. The website builder provides two editing options – Wix ADI and Standard Editor to let you pick the best solution based on your expertise and current web design objectives.
Functionality:The website builder grants access to multiple eCommerce-specific features and tools delivered out of the box. It ensures smooth and flexible web store creation process. The system is a great pick for newbies and web design pros.The platform delivers powerful integrated functionality. Along with advanced design customization tools, Wix encompasses quality blogging/eCommerce engines and grants access to high end features like App Market, Ascend platform, Wix Turbo, Wix Corvid and more.
Design:Big Cartel has quite a limited template collection, which currently encompasses 16 designs. The themes are free and responsive. They are not divided into thematic sections yet they allow for code editing to let you create personalized website design.Wix template collection is rich and impressive. It currently includes over 550 free niche-specific designs, which are customizable, free and mobile-ready by default.
eCommerce:As an eCommerce system, Big Cartel offers quality niche-specific tools and features. It provides multiple product management and integration options as well as powerful web store promotion settings.Wix Store widget makes it possible to run and manage small and medium online stores, using versatile eCommerce tools for effective project completion.
Blogging:Big Cartel doesn’t have a built-in blogging platform. This makes it impossible to launch and manage a blog with the system.Wix has quite a powerful blogging engine. It lets you start quality blogs for personal and business use.
Small Business:The website builder allows running a small business website with a strong eCommerce focus.The platform makes it possible to launch and manage quality business projects, many of which come with distinctive eCommerce specialization. The website builder grants access to numerous business templates, industry-specific apps/widgets, high end Ascend platform and other features that guarantee worthy result.
Pricing:Big Cartel has a free non-expiring Gold plan and three premium subscriptions. Their cost starts from $9.99/mo.Wix has a free never-ending subscription and two groups of paid plans for Standard and Business/eCommerce projects. Their cost starts from $13/mo.
SEO:Web stores powered by Big Cartel are well-optimized for the search engines. The system offers versatile SEO settings by default, making it possible to adjust the rest of them in the manual mode.The website builder comes with a powerful SEO Wiz tool, which simplifies the process of website SEO optimization. It generates useful guidelines and strategies on how to successfully cope with your website SEO-related tasks.
Customer Support:Extensive Knowledge Base, Blog, Email Ticketing System.Impressive Knowledge Base, ticketing system, VIP priority support.

Which One Is Better for Online Store: Big Cartel or Wix?

Big Cartel and Wix are popular feature-laden website builders, both of which can be used for eCommerce website development. Each system comes with a distinctive feature set, which allows starting different types of online stores. At the same time, the systems differ a lot from each other in terms of flexibility, customizability and integrated functionality.

Big Cartel is an eCommerce-focused website builder, which targets business owners and creatives, who don’t have advanced coding skills yet need quality web stores to offer their services/products for sale. Wix, in its turn, is the all-in-one website builder, which provides extensive web design options, including eCommerce website creation. In this respect, the system has much more to offer to its users.

Having completed the detailed Big Cartel vs Wix comparison, it becomes clear that Wix prevails over its competitor in many ways. The website builder stands out from the crowd due to its powerful blogging and eCommerce engines, versatile design editing options, multiple customization tools, pricing and website promotion options. This eventually lets you create quality and feature-rich web stores to come up to major users’ needs and requirements.

Big Cartel vs Wix: Which Is Better for Ecommerce?
  • eCommerce website builder
  • Targets entrepreneurs and creatives
  • SEO-friendly system
  • Free plan on board
Big Cartel vs Wix: Which Is Better for Ecommerce?
  • World-popular website builder
  • eCommerce and blogging engines
  • Impressive template collection
  • Best ever marketing tools

About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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