Big Cartel Website Builder Review

Big Cartel – is a powerful eCommerce website builder, which is designed for artists, photographers, painters and other representatives of creative professions and small businesses. The system supports independent entrepreneurs in their attempts to effectively present and sell their products and works of art. It is basically meant for those users, who have created a unique and one-of-a-kind product and are looking for simple ways to sell it to the target audience.

Founded in 2005, Big Cartel has one serious goal – to help its developer, Matt Wigham, find the best ways to sell his band merchandise on the web. Since that time, the website builder gradually developed into one of the most powerful and world-known eCommerce systems in the world.

The website builder is now a feature-rich, full-hosted software, which allows creating projects, in which the design simplicity harmoniously merges with functionality, affordability and convenience. Big Cartel designers underline that they “believe in the artist” and this is the fact that best describes the goal and the major implication of the system. So, if you are an independent artist willing to start selling online, it’s high time to discover the major characteristics and features of the website builder.

Big Cartel
  • Easy and simple store builder.
  • Working since 2005.
  • Good solution for creatives.

1. Pros and Cons

Big Cartel is undoubtedly one of the most trusted representatives of the eCommerce niche. However, it comes with a list of pros and cons, which may have a notable impact upon the users’ decision regarding the choice of the system. That’s why it makes sense to enlist the merits and demerits of the website builder below.

The abundance of helpful prompts and tips;
Free gold test-plan;
Multiple marketing tools;
Discount creation feature.
Limited product number;
Poor template customization level;
Need of coding to create advanced template design;
Lack of eCommerce tools;
Limited choice of payment options;
Restricted flexibility.
Big Cartel
  • Lots of marketing options.
  • Promo codes and discounts are included.
  • Easy to start from scratch.

2. What Is It Good for?

Big Cartel positions itself as a one-of-a-kind eCommerce tool that makes it possible to launch, manage and update a web store all in one place.

The simplicity is explained by the fact that the website builder mainly works well for small online stores with around fifty unique products offered for sale. This is what makes Big Cartel a top choice for independent artists and entrepreneurs, who don’t wish to face all the hassle of the web design process and expect to avail great results within the shortest time possible.

Users won’t be confused by the complicated interface or multiple web design tools – the choice is pretty limited yet clear and understandable from the very first sight even to those users, who have never been involved in website development before.

3. Ease of Use

Big Cartel markets itself as a convenient, intuitive, and easy-to-use eCommerce solution for those, who intend to sell their works in the global network with minimum effort investment. To launch a ready-to-go digital store, you will need to complete several simple stages.

Signing In

BigCartel comes with an entry-free plan. It lets you create a fully-functional store with up to 5 products to sell online. Not much. The good news is that it makes it possible to see the system from the inside and decide if it meets your needs. To get started, indicate your email, password, and give your shop a name.

The system will automatically generate a default name. To connect your own, you will need to upgrade. The platform does not offer registration via social media or Google accounts, which will hardly be an issue even for newbies.

Template Editing

Launching a web store with the system is simple and fun, which matters a lot for newbies. Having completed an easy sign-up procedure, you’ll be redirected to the admin panel, providing myriads of options. This is where you’ll be able to fill out your account, browse and set up shop essentials (add products, pick and customize a template, adjust payment and checkout options) as well as get access to premium features offered for paid plan users (add discounts, custom domain name, enable inventory tracking, etc.).

BigCartel shop essental

The BigCartel admin panel also grants access to the Dashboard, Orders, Products, and Discounts sections. They are available all in one place here. Just pick the section you’d like to customize and start working on your web store development. By the way, a handy process completion bar will help you track the percentage of successfully accomplished web store setup processes. The higher it is – the better your website is prepared for publication.

The very process of web store development is not complex as well. While you’ll be busy customizing your website, the system will automatically generate handy tips, hints, suggestions, reminders, and prompts on how to maximize the result. Just stick to the guidelines to get a decent result!

All in all, Big Cartel contributes to the perfect visual presentation of your eCommerce project without requiring any coding skills from you. However, if you decide that you need deeper flexibility and more advanced functionality, you won’t go without using programming knowledge anyway.

BigCartel shop setting

Big Cartel
  • Convenient dashboard and admin panel.
  • Easy to use storefront editor.
  • No coding skills are needed.

4. Features & Flexibility

Big Cartel Dashboard grants access to product uploading, customer checkout, order management, and discount creation sections. The latter section, however, is available only for paid plan users. Anyway, you won’t get lost here – so understandable Big Cartel features are. Let’s have a closer look at them now.

Product Management Tools

Product management tools make it possible to track the inventory and product assortment you have in stock. This is how you will be sure that you will not accidentally run out of products customers may be looking for. It’s also possible to mark items as “sold out” or “coming soon” to notify users about the upcoming product assortment updates.

Adding products is extremely easy here. What you need is to add the image of an item you wish to offer for sale, specify its name, price, category, status, add the description, and set up shipping parameters. These steps should be applied to each product you plan to add.

Big Cartel Add a Product

Digital Goods

In case you are going to sell digital (not physical) products, the system allows integrating with Pulley to conveniently list them. The system also provides an opportunity to export/import products from CSV files to cut down the time needed to create and manage product galleries. All in all, the entire process of product uploading won’t take it long – so precise and easy it is.

Order Management and Discounts

When it comes to ordering management, Big Cartel lets you see the entire list of orders in a separate section. This is where you’ll be able to track orders and their statuses, set up confirmation emails to send them to customers completing the purchases in the automated mode.

The discount section, in its turn, lets premium plan users create discount offers to drive customer attention and encourage them to deal with you on a regular basis. This correspondingly contributes to customer base growth. To keep track of your web store performance and to be able to analyze the major factors that might have a positive/negative impact on these parameters, you can use Google Analytics, which is integrated into the platform by default and can be used by paid plan subscribers only.

Extensions & Integrations

Big Cartel offers social integration options to let you quickly and effectively sell via Facebook and Instagram. This feature is available both for free and paid plan users. What’s more, the system can boost the availability of multiple integrations and add-ons.

Among the popular extensions, you can add to your Big Cartel web store, it initially makes sense to mention Zapier, (which additionally grants access to more than 1000 apps), Google Domains, LiveChat, Lucky Orange, MailChimp, Printful, Art of Where, ShipRobot, ShipRush, Socialphotos, ShipStation, Big Cartel for iOS.

Additionally, the system offers the API that makes integration with external software simpler and more convenient.

Big Cartel Payment options

Payment Gateways

Speaking about payment options, there are not many of them in Big Cartel. The choice of payment tools is pretty limited and goes down to three options only. These include Stripe, PayPal, and Square. You can keep track of all the transactions and order details in the corresponding Order section available in the admin panel. What’s important, Big Cartel doesn’t charge any additional fees for payments made with the system.

Missing Features

One of the downsides of the platform is that there is no Abandoned Shopping Cart Recovery option here. Meanwhile, many contemporary users’ value this feature a lot as it may be rightfully considered one of the major customer generation tools that affect sales growth.

What’s more, there is no customer login option here. Instead, there is a guest checkout option for new customers. This means that users, who wish to buy something from you, are not obliged to create an account to start shopping. This appeals to most customers, who value their time and convenience above all.

Big Cartel
  • Easy product management.
  • Inventory and shipment tracking.
  • Stripe and PayPal payment options.

5. Design & Templates

As of today, the website builder offers 18 themes available in the gallery by default. All of them look professional, neat, and clear, but let’s face it: this number is not enough to cover all the variety of needs of contemporary eCommerce website owners. Prior to selecting the design, you can preview it to explore the details. The key downside is the lack of mobile preview mode neither in the list of templates nor inside the theme editor. Users will not be able to explore the way their shops run on smartphones or tablets.

BigCartel templates

The good news is that you can switch the template while working on your website development if you realize that it doesn’t meet your needs or niche specialization. Your content will be automatically re-formatted to fit the new theme. Big Cartel templates are fully responsive – whatever design you will go for, it will fit tablet, desktop, and mobile screens to ensure the unsurpassed web browsing experience.

As you start customizing the chosen template, you are provided with the list of features to be edited in the left bar of the dashboard. What you can edit and set up here is the header image, background image (primary and secondary), slideshow, links, text, product background rollover, borders, buttons, inventory bars, etc. You can also set up fonts, announcement text, navigation items, the number of featured products and maximum products per row, product list info, the number of products per page, price display, social network URLs (Twitter, Facebook, Tumblr, Instagram, Pinterest) and more.

Big Cartel
  • Responsive store designs.
  • Deep template customization.
  • CSS editing option.

6. Customer Support

The main downside of BigCartel support is the fact that they do not provide assistance round-the-clock. You may use the Live Chat feature to get in touch only during working hours. While we were conducting our review, all support managers were offline. Too bad.

BigCartel customer support

On the other hand, there is a blog on the website, where you can look through the niche-related articles, news, and community recommendations. What’s more, you can reach the Help Center – the extensive Knowledge Base of the system, which is quite easy to navigate and logically-structured.

Big Cartel
  • Useful knowledge base.
  • Friendly Big Cartel community.
  • Email ticket support.

7. Plans & Pricing

Big Cartel has 3 paid plans you can browse to create a full-featured website that corresponds to your particular eCommerce web building needs. These include Platinum, Diamond, and Titanium Plans.

BigCartel pricing

The price of each plan depends upon the feature set, services and tools provided. This concerns the number of products to be uploaded, customization options, inventory and statistics tracking options, template choice, and whatnot. If you feel the need to test drive the system before upgrading to one of the paid subscriptions, Big Cartel lets you try the free Gold Plan, which is, however, limited in features provided.

The prices and major features are as follows:

  • Platinum costs $9.999 per month to sell 25 products with 5 images per item and free themes.
  • Diamond costs $19.99 per month with up to 100 products, code editing, and real-time stats.
  • Titanium costs $29.99 per month with up to 1000 product shipment tracking, discounts, promo campaigns, etc.

Thus, a free plan lets you add not more than 5 products and it doesn’t allow you to create discounts as well as to use some other features available for paid plan users.

Big Cartel
  • Free Gold plan trial.
  • Every plan includes all sets of options.
  • Cheaper in comparison with others.

8. Website Examples

Now, you have a full picture of how BigCartel may help when building either side projects or fully-featured digital stores. It is high time we looked at several real-life examples created using this eCommerce website builder.

Jose A. Roda – printed clothes and T-shirts

Jose A. Roda – printed clothes and T-shirts

Color Code – art studio

Color Code – art studio

I&You – ceramics

I&You – ceramics

The Feebles – art shop

The Feebles – art shop

Uno Ichi – handmade cups and mugs

Uno Ichi – handmade cups and mugs

Matter Matters – bag shop

Matter Matters – bag shop

9. Conclusion

Big Cartel
  • eCommerce website builder
  • Easy-to-use and intuitive tool
  • Unlimited free plan
  • Product management and promotions

Big Cartel is quite a powerful yet controversial website builder, which is a great choice for creatives, artists, musicians, small merchants and all those users, who create their own products and wish to sell them online. The system is geared towards people, who are not professionally involved in web design and are looking for a platform to reach the target audience and to be able to present their works in the most favorable light.

The system stands out from the crowd due to its intuitive and logically-structured dashboard, which gives clear understanding of how the web design process should be completed. At the same time, the website builder lacks design customization options and comes with a limited template choice. If you need to launch an outstanding web store, you just won’t be able to go without coding knowledge.

Big Cartel sales and marketing features are enough to build and support a small online store. If you have an intention to grow your business in future and add more products to the catalogue, then it makes sense to look for a better alternative. Fortunately, there are many decent website builders that can effectively be used to launch and manage a full-featured eCommerce website.

Howard Steele
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About the Author

I'm Howard Steele, the founder and editor-in-chief of this website. With over 10 years of web building I know how complicated and tiresome this task can be for a non-IT person. Can’t decide which service to choose? Feel free to ask me for advice. Just describe your website needs, and I’ll gladly help you.

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