Adobe Experience Manager Review

Being a part of an extensive digital marketing suite Adobe Marketing Cloud, Adobe Experience Manager is an all-inclusive content management solution for creating mobile applications, websites, and forms. It features an agile, secure, and scalable foundation for setting up as well as managing digital experiences across mobile, web, and emerging channels.

The company that stands behind the Experience Manager is Adobe. Founded in 1982, it has ever since built a reputation as a trustworthy company for providing digital media and digital marketing solutions across various platforms. Therefore, there can be no doubts about the reliability of this product.

The system features artificial intelligence tools to deliver accurate insight into the kind of content the website or app customers like across all channels. As a result, you can continue delivering personalized and persistent experiences. The platform also features such features as customer profiles, audience segmentation, location mapping, identity control, ingestion, data governance, etc.

If you are interested in this Adobe product, we have reviewed the content management solution to pinpoint all the benefits and downsides so that you can make a well-thought choice in the end.

Pros & Cons

Like any other digital product, the Adobe Experience Manager has certain benefits and downsides depending on how it satisfies the user’s requirements and meets their expectations. For some organizations, it may be a superb product to implement their business or personal ideas, while others may find it lacks a couple of specific features or is priced too high. So, let us introduce the basic pros and cons of Adobe Experience Manager before going deeper into its review.

The product offers easy-to-use and ready-made sales channels for users.
Experience Manager supports setting up digital customer experiences across all possible channels.
The solution features great analytics of both in-app type with real-time updates and in the life cycle form.
AEM delivers AI-powered scalability, i.e., the system implements machine learning and artificial intelligence to augment any human-powered efforts to set up, manage, deliver, and improve great content and experiences.
Small organizations which can’t afford to invest in required resources may find using Adobe Experience Manager on their own too difficult.
You must provide advanced planning and strategy to get the most out of the solution.
Compared to other web content management tools of this kind, Adobe’s Experience Manager is more expensive.

Cloud Service

The first cloud-native content management system Adobe Experience Management, which is also enterprise-grade, reduces the need for pricey updates. This product is uniquely customizable and extensible to meet the requirements of any business regardless of the industry. In addition, you don’t need to worry about product updates since you will always have access to the most recent innovations in website content management.

Additionally, Adobe implements the highest security measures recognized by industry standards, thus ensuring all clients’ data and content are protected and private.

Adobe Experience offers cloud-based hosting. It retrieves through website-based tools and apps, so the user doesn’t have to buy any extra hardware equipment or servers.

Ease of Use

Adobe Experience Manager is a perfect tool for large enterprises in retail, manufacturing, IT, telecommunication, healthcare, and other industries. In addition, it serves great for those who need to create and manage digital customer experiences across various channels. For instance, some of the most noteworthy clients of the company who are thoroughly content with this product are Sony, Symantec, and Lenovo.

Despite being catered to big companies, Experience Manager is fairly easy to use due to its user-friendly and intuitive system. And yet, it can be accessed only through a computer. Currently, Adobe doesn’t provide mobile access to the platform.

AEM Interface

If you have some experience using an Adobe Enterprise product, you will face the same level of flexibility and convenience when launching the Experience Manager. The user-friendly interface and clever design tricks for which Adobe is generally popular can also be detected within this tool. It provides clear text and intuitive layouts – a winning formula that keeps things simple for the end user.

AEM Interface

For instance, no matter where you are within the interface of the Experience Manager, thanks to the OmniSearch function, it is easy to start the search. When you just type something, the metadata of all available files gets instantly scanned to match the project you are searching for. Furthermore, the clever artificial intelligence system orders the results by relevance to reduce the time spent hunting for blog drafts or key images.

AEM provides a responsive design for websites so that the content on the desktop site adjusts accordingly, and the pictures, up/down buttons, and menus scale to make the site user-friendly regardless of the screen size of the device it is rendered on.

You will get the screen divided into several sections when accessing your back-end section. The console provides navigation between the Website Content Manager and the Digital Asset Manager and holds all the websites and assets.

The toolbar with all the available features is on the top; the left pane holds the parent pages, while the right pane demonstrates the subsets pages depending on the parent page chosen from the left pane at the moment.

This CRM solution builds its website per parent and child site form. Therefore, by selecting a parent page, you will get access only to its child pages, and the rest will be hidden.

Although Adobe Experience Manager has adopted an intuitive and logical platform structure, it still can’t be described as beginner-friendly. However, it does provide impressive flexibility in the interface. Yet, new users with absolutely no appropriate experience will definitely need to hire a specialist or be guided by someone with decent practice in using the AEM.

AEM Desktop App Use

The desktop app of the Adobe Experience Manager is used for easy access to the digital assets, which get stored in the DAM repository on the local desktop. You can later use them in any desktop app. Open the assets in desktop apps to edit them locally. For instance, AEM allows uploading any changes with version control, sharing them with other users, uploading new layers of files or folders, deleting folders or assets from the AEM DAM, etc.

Getting Started

Adobe Experience Manager isn’t available in a test mode, nor is a free plan suggested. By signing up for the product, you must complete a rather comprehensive quote and provide your personal and contact data and details about your business or organization. After submitting the quote, you can request Adobe to contact you to schedule a product demonstration.


Adobe Experience Manager has a broad spectrum of functioning. It can help you quickly deliver and create relevant websites and mobile apps, manage various assets, including images, audio, and video, create entertaining conversations and big communities in social properties, create marketing campaigns and business plans, integrate enterprise-level forms, and so much more. AEM can be praised for superb profile management, centralized team collaboration, dynamic tag management, 3rd-party integrations, mobile services, asset management features, etc.


Adobe has chosen an open and extensible architecture for its Experience Manager platform. Therefore, you can integrate it with different business solutions by such companies as Microsoft, IBM, Oracle, SP, Google, PayPal, Salesforce, and AWS.

Overall, Adobe Experience Manager combines digital asset management with the full power of CMS to allow its users to get content-led and personalized experiences into the market faster.

AEM also allows analyzing data across all phases of a customer’s journey. This way, the business owner can obtain more valuable insights, thus improving the further functioning of the site.


Adobe Experience Manager Sites

Adobe CMS, a part of the AEM sites, ensures consistent and perfectly personalized content for every customer you have. Unlike WordPress, which quite often becomes rather clunky and complicated when it is scaled to enterprise-level organizations, with AEM Sites, everything is kept simple regardless of the project size.

AEM Sites offers users to deliver their site content faster through an artificial intelligence-powered CMS built on a secure and scalable cloud-native foundation.

Adobe Experience Manager Sites product has a series of advantages, such as:

  • Web Content Management: AEM sites allow publishing experiences to modern apps and websites quickly thanks to the marketing-friendly templates and the best practices.
  • Personalized experiences: With this solution, you can set up unified customer profiles to provide your customers with relevant, memorable, and meaningful experiences.
  • Cross-channel content: You get the flexibility of reusing and adapting any content you have to your client’s preferences, thus connecting them much quicker across all possible channels.
  • AI-powered scalability: Human-powered efforts are always great, but artificial intelligence enhances them significantly to set up, manage, and deliver amazing content for your site or app users.
  • Modern application experiences: AEM provides API delivery and microservices to enable users to build high-performing application experiences for mobile, web, and emerging channels.


So, all these benefits allow creating and editing templates for pages and emails while significantly reducing the time needed for the task. The thing is that a user can reload a design on the spot without having to start everything from scratch.

Another creative efficiency you will notice about AEM is auto-text summarization. This option automatically reformats text for smaller screens, so you don’t have to draft the written content twice.

Digital Asset Management

Tracking a large library of digital assets and every file in it is a rather difficult task, particularly when all the assets in the library must always be ready to be used. The cloud-native Digital Asset Management tool is catered to nowadays’ content requirements. It allows users to manage numerous assets to build, manage, and optimize personal experiences much easier. So, it drastically reduces your workload.

So that you realize the full potential of this AEM feature, we have compiled the most standout benefits of DAM:

  • Asset Intelligence: The feature allows one to be choosy when it comes to doing a certain part of the work and automating the rest. Use the tool to streamline cropping, tagging, and distributing, thus drastically cutting the time for the usual tasks.
  • Workfront Integration: The tool aims to maximize the value of your site or app content in all phases, from the intake to the delivery. It will help you ensure all digital assets are properly created, approved, and tagged appropriately.
  • Native Creative Cloud Connection: Exclude the email-driven workflows and speed up the collaboration by allowing creative users to work straight in the Creative Cloud apps.

Digital Enrollment and Forms

Adobe Experience Manager drastically improves the process of collecting information from your website’s or app’s customers, clients, and employees. It also enhances the form design and speed of delivery by enabling the employees to customize data collection with the help of drag-and-drop data fields and supporting scalable authoring. The latter also allows the creation of new forms by combining fragments from the old form or applying a single theme to various forms with just one click.

Thanks to automated onboarding, responsive forms are combined with secure, smart e-sign tools and automated workflows that eliminate manual processes.

Customer Support

Adobe mostly deals with enterprise-level customers who won’t tolerate being left alone to solve any problems they may run into with their mission-critical content management systems. Therefore, many articles about the Adobe Experience Management system exist. If you don’t find a solution to the issue you have run into, there’s a community forum to turn to.

Otherwise, you can contact the company’s support over the phone. Note that this form of getting in touch with the company is available exceptionally for Adobe’s clients, i.e., AEM product owners. Here are the offered telephone numbers:

  • North America – 877 722 7088
  • Korea – +02 530 8119
  • Germany & Austria – +49 89 317 05 428
  • China – +86 10 58657700
  • France – +33 1 5654 9877
  • India – +91 99 3079 0959

The company also suggests requesting a product demo, which requires completing a quote and submitting it on the website.


There’s no standardized pricing information about Adobe Experience Manager available. The reason for this is that being an enterprise platform; all installations are tailored to the requirements of every specific client. We encourage you to request a consultation to find out how much it will cost you to obtain the AEM solution for your unique case. Some customers are reported to pay around $200,000 in licensing fees for AEM and Adobe Marketing Cloud packages together.

AED is broken down into three products available for subscribing separately yet works best when combined in one package. These products are Adobe Experience Manager Forms, Adobe Experience Manager Sites, and Adobe Experience Manager Assets. All these products and the overall Adobe Experience Manager run on the Adobe Cloud Service System.

Anyway, when you request a quote from Adobe, ensure you are accurate when stating your business’s industry and requirements since the Adobe Experience Manager can be tailored for specific tasks. These can be lead generation, audience profile management, or real-time website analytics.


Adobe Experience Manager is a premium-class product that ensures an unparalleled form, web, app, and asset management experience. Thanks to the combination of advanced AI technology and the intuitive interface for end-users, Adobe Experience Management significantly reduces workloads for employees in enterprise-level businesses.

However, you must afford the extremely high licensing and setup costs to use it. Furthermore, the platform may appear too complex for a beginner at the start. And although the interface is quite intuitive, you will still need to entrust the integration to an expert. All these characteristics make Adobe Experience Manager a great choice for large or at least medium (with big enlargement plans) companies. Not only the price of the product but also its suggested tools may be improper for small businesses.

Howard Steele
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