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Wix vs Squarespace: Simplicity vs Inscrutability


Both platforms are very popular and can be effectively used for creating different website types. However, it’s hard to deny obvious differences between them. On the surface, Wix seems to be more popular and more ‘public’ platform (mainly because it has a feature-rich free package), while Squarespace seems to be a more aristocratic kind of a platform: no freebies, paid packages only. Another aspect that differentiates these two platforms is the overall air of their websites: Wix is more cheerful, simple and light, while Squarespace is more intriguing and mysterious; dark colors prevail in its interface. 

Anyway, we’re here to compare the inner functions of these site constructors, rather than explain the atmosphere they bring in (we’ll leave this to Designs comparison section :)). So, here’s the outline of the comparison. You can instantly go to the section you need by clicking it.

#1 Ease of Use

Wix. Wix is a gem of a website builder in terms of user-friendliness. When you open your admin panel for the first time, you have a feeling that you’ve been using it many times before – all their icons are very comprehensible. It’s a real pleasure to work there.

Squarespace. It’s sad to admit, but in terms of easiness, Squarespaces confidently loses. I’ve checked this myself and I vouch for my words. There is no pure WYSIWYG and drag-and-drop editing there. There is a preview page, but you can’t change anything there. When you click ‘Edit’ on a certain element of your design Squarespace re-directs you to the controls menu.

Wix vs Squarespace. Wix undoubtedly wins. It’s easy and unsophisticated, while Squarespace’s admin panel can make you sweat.

#2 Feature Set and Flexibility

Wix. Wix’s featureset offers enough features to design a website and go live for free. It has a very vast infrastructure and continually improves the quality of the service. Currently Wix offers secure hosting, 24/7 support center, app market, online store module, learning center and many more perks. For details go to Wix Features page.

Squarespace. Squarespace allows you to make any changes you need: it gives you freedom of customization in every way (Developer Platform). Some of the features they offer are as follows: multiple contributors, e-commerce, powerful SEO, website analytics, free custom domain (for annual subscriptions), importing and exporting, etc. More Squarespace features are in their Feature List.

Squarespace vs Wix. Squarespace leaves more room for customization.

#3 Designs

Wix. Wix offers a great collection of templates for all tastes. All templates have a very professional, modern look. Although most themes are universal, Wix templates can be also categorized by industry (photography, music, entertainment, personal, etc.). The saddest thing about Wix templates is that you can’t change them once you’ve selected one.

Squarespace. Amazing, rich imagery, sophisticated, ultra modern templates. To be honest, I’m in love with their designs. This is probably the strongest side of Squarespace.

Wix vs Squarespace. Both platforms offer incredible, wow-effect designs. But Squarespace wins as it gives you more template customization options.

#4 Customer Support

Wix. In the light of the easiness of the platform itself, Wix’s support center is very good. There are videos, articles and Forum. What’s more – each editable element in your admin panel contains a small interrogative sign icon – just click on it to learn more about editing. Learn on the go :).

Squarespace. Squarespace offers premium Help including tutorials, live chat and email support.

Squarespace vs Wix. Wix is easier and it doesn’t require anything extra in terms of support. Squarespace is more difficult to use, and your chances to contact their Support center are higher.

#5 Pricing Policy

Wix. Wix has a free version, and numerous paid packages (the fee depends on the scope of features you want to get). For more pricing details go to Wix Prices.

Squarespace. There is no free version on Squarespace, but they offer a free 14-day trial. After this period of time you’ll be charged from $8 to $24/month. For more details visit Squarespace Pricing Page.

Wix vs Squarespace. Wix wins, as you can get a lifetime free plan there for free (in return you’ll furnish their ad on your website). Squarespace prices are too high, as for me. But on the other hand, they offer more customization and more advanced features. So, it’s up to you to decide which one is better.


If you’re looking for a freebie, you’ll only find it on Wix. To use Squarespace you have to pay. In terms of functionality and freedom of customization, you have better chances to create an exceptional website on Squarespace (while on Wix you can’t even switch templates :( ). Again, the choice will depend on your needs and your budget. If high prices don’t bother you (as well as a bit clumsy admin panel) – opt for Squarespace. But if you still don’t know whether or not you need a website, or you just want to try your webmastering skills – Wix is the best option for you.

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  • Orlando Chavez

    This question is in relation to both services. What happens if I no longer want to pay for the service or wan to move my site elsewhere? Do I lose my site? Can I take it and move it?

    • http://superbwebsitebuilders.com/ Howard Steele

      Hi Orlando,

      Thanks for your question. With Wix in order to keep your website free you have to downgrade your account and disconnect your own domain name (if you connected a custom address). As far as I know there’s no way to transfer your site from Wix elsewhere.

      What about Squarespace, it’s more flexible: you can always export your files to WordPress.

  • Just Rich

    You can change the template you choose on wix. I do it all the time. Squarespace is not user friendly at all.