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Wix.com Review

During the past few years we’ve seen tremendous growth in Wix; these were years of expansion and growth for the company – it has introduced a series of powerful business management apps, improved eCommerce, developed the Mobile Solution and hit over 70 million signups in over 190 countries.

Now the newest Wix Feature, which was announced in Summer 2016 – Wix ADI: Artificial Design Intelligence – a mechanism that allows to create stunning websites automatically, is available for some website templates like Blog, Business, Photography, Portfolio&CV.

For many of us, Wix has become a synonym for website builder. The question is, is it as good as it’s painted? We’ve put Wix under the microscope.

#1 Ease of Use

Wix is probably one of the most user-friendly website builders. It employs a drag-and-drop editor that supports in-line editing providing a total WYSIWYG experience. In other words, it lets you see your site as you build it, without having to preview your work in a new window.

Wix editor

While with many popular website builders you can drop the elements to certain areas/blocks only, with Wix you’re free to place those literally anywhere on the page.

This approach is also known as ‘absolute positioning’, and unfortunately, it makes it impossible to transfer your content to another Wix theme, since it is literally scattered all over the page and has no fixed structure.

Such method gives users full creative freedom, but may cause many inconveniences in the future.

The control panel of Wix is logically divided into two areas: the Dashboard where you can manage your site’s major settings, including contacts, newsletters, SEO etc., and the Editor itself where you can actually build your website in WYSIWYG mode.

Wix site settings

The new full-width strips let you easily structure your website into clean, horizontal sections, and to make your life easier, Wix gives you 9 preset options: Welcome presets, Service presets, Clients presets, Team presets, and Contact presets, among others.

The new Wix Editor lets you easily apply parallax scrolling to your site – just turn on the Parallax scrolling toggle and preview your site to see this effect in action.

Wix Parallax

You may also want to try Wix’s new anchor menus and ‘pin to screen’ options, which are the perfect companions to effective long-scrolling websites.

#2 Feature Set and Flexibility

Wix has a lot to offer. Even their absolutely free plan has a quite advanced list of included features: hundreds of beautiful templates, blogging, a great selection of widgets and apps etc.

If you need a simple static site or a blog, the free version of Wix will certainly handle it.

Select a website type

Wix ADI vs Wix Editor

Since Fall 2016 you can choose the way of your website creation: with Wix ADI or with standard Wix Editor.

ADI or Editor

Let’s deeply discover the differences between these two options.

Wix ADIWix Standard Editor

After selecting ‘Start with ADI’ option, at first you have to answer for several questions about yourself, your business or any other activities. Then Artificial Interface starts searching any information about you or your business according to given data.

Wix ADI Suggestions

If there are your profile is presented, choose it (or just skip this step to receive a default website) and go next to the color scheme adjusting:

Wix ADI Color Scheme

This is the final step before your new website is being created. You just need to sit and watch how ADI’s building you main page.

And here’s the result:

Wix ADI Interface

You receive a complete one page with sample images and content, which can be replaced to original ones.

The structure of Wix ADI Editor differs from standard options and it became more intuitive.

After choosing ‘Start with Editor’ option, it all goes as usual – pick up a template:

Pick a template - Wix Editor

And then system shows you the standard Editor screen where you may start editing your website.

Wix Editor Interface

The Wix ADI is in a great help for those who have a strong social accounts with a number of public information that can be collected by Wix. But for those who just begin to present themselves over Internet, the Standard Editor looks as a better option.

If you’re looking to extend your website further with things like forums, guestbooks, membership pages or online booking, it’s all possible with Wix thanks to the Wix App Market.

There are free and paid apps developed either by Wix or third-party providers. The App Market makes Wix suitable for building different types of websites, from simple portfolios to feature-heavy sites.

Some of the most popular apps include: Get Subscribers (a sign-up form), 123 Form builder, Instagram Feed, Events Calendar and Comments, among others.

Blogging. Wix makes it easy to add a simple blog to your site. Wix’s blogging engine lets you schedule your blog posts, add a Featured posts section, add a tag cloud, toggle Facebook comments, and even create a custom feed.

See what published Wix-based blogs look like.

Wix blogging

Commerce. It’s noteworthy that Wix has its own eCommerce platform offering a decent set of customizable options (multiple payment options, coupons, tax management etc.).

Please note that Wix commerce is designed for smaller shops. International stores with a lot of products have more complex needs than Wix can offer. Luckily, there are many other more feature-rich commerce platforms to accommodate them. You may want to check out our collection of Wix-powered webstores.

Wix ShoutOut and Smart Actions. These features let you create, send and share beautifully formatted newsletters directly from your Wix control panel. Wix ShoutOut helps you create custom newsletters that match your site’s style from a ready template by giving complete access to the media you already have saved to your Wix website.

The Smart Actions feature helps you choose triggers and assign automatic responses to them. It operates on a simple ‘if this then that’ principle. For instance, you can set Smart Actions to invite new customers to redeem a coupon in your online store when a new user signs up to your newsletter.

Mobile options. Wix was among the first site builders to offer a built-in mobile optimization option. The innovative Wix Mobile View lets users easily optimize their sites for mobiles and tablets using the same drag-and-drop tools.

Simply switch to the Mobile View in the control panel and fine-tune your site’s design until it looks as planned. You can resize, relocate, show and hide different items without influencing your desktop site.

Wix Mobile Editor

About two years Wix devs added Wix Hotels to the App Market. That app offers a complete booking mechanism developed with the needs of hotel owners in mind. It frees them from relying on third-party vendors.

Wix AppMarket

This year Wix presented Wix Restaurants – an application that allows to create restaurant menus and manage orders.

Wix Restaurants

All in all, Wix offers a decent selection of both in-house apps and third-party apps that you can easily integrate into your website. The versatility of the platform makes it suitable for building various websites, from portfolios and five-page business sites to small stores and blogs.

Wix for designers. Though Wix is initially intended for non-techies, it has some offerings for web professionals, too. These include Wix Arena and WixEd.

Wix Arena is a designers’ community where Wix users can connect with professional designers who know all the ins and outs of the Wix ecosystem.

By joining the Arena as a freelance designer you get the ability to find new clients, get exclusive treats from Wix including monthly rewards and premium support, get first access to new Wix features, and more.

Wix Arena

WixEd is an education program for Wix users who would like to start their own web design business. The program is entirely free and is open to anyone – the only tuition required is your talent and commitment.

WixEd

SEO: Wix keeps of most of the on-page SEO work on behalf of Wix customers. These are the main SEO features of Wix website builder:

Wix SEO

  • Page’s metatags (title, description etc);
  • Alt Text (must have for website’s images);
  • Heading tags (H2-H7 allow to make a readable and SEO-friendly content);
  • Anchor links (yoг can add your link covered by the text you need);
  • Redirecting Tools (301 redirects between domains, platforms and within Wix);
  • Added Google Analytics System;
  • Site verification (for another analytic systems).

An example of Wix’s engagement to search engine optimization is the mobile-friendly of Wix websites’ versions. Wix has also a SEO Wizard that guides you though the way of making a website more SEO friendly.

Wix SEO Wizard

#3 Designs

In our opinion, Wix offers some of the best templates in the market. Their designers constantly update the library. There are hundreds of beautiful themes in over seventy industry categories: Business and Services, Music, Entertainment, Photography, Online Shop, Personal and many more.

Wix Business Design

There are also blank templates – you can start from scratch or choose an empty layout. For small projects and temporary sites Wix designers drew a collection of amazing one-page templates.

Wix Landing Page

Of course, benefits are never the full story, and you should know that there is a significant drawback about all Wix templates – you can’t switch templates midway through the editing process, so think about this carefully before you decide which template is the right one for you. This is probably one of the common Wix complaints.

The builder doesn’t let you switch templates because of the aforementioned ‘absolute positioning’ editing principle. Because they give you full control over the site’s look, it’s simply impossible to transfer your settings and content to a new template.

Website builders that allow switching templates use the ‘box model’ that lets you easily transfer your content from one template to another.

#4 Customer Support

Wix offers a very user-friendly interface, lots of direction cues and prompts. Each editable element in your design includes a question mark – just click it to get additional information and practical advice. Learn as you build.

Wix help

In case you face any serious problems that you can’t fix independently, you can always go to their Support Center or Forum. Many questions have already been asked and answered there.

The knowledge base contains numerous how-to videos and step-by-step tutorials written in simple language. You can also contact a Wix expert directly via email.

#5 Pricing Policy

There’s a never-expiring free plan and five premium plans that can be billed either monthly or annually. The cheapest paid package is Connect Domain ($4.08/mo – $5.95/mo), while the most expensive is VIP ($24.92/mo).

Pay attention to the fact that the Connect Domain plan doesn’t remove the Wix advert from your website. To get rid of it, you have to go with the Combo or higher plans.

Wix Pricing

If you use a paid third-party app from the App Market, its fee is charged on top of the standard Wix fee.

All Wix Premium plans include free hosting and domain connection, storage (from 500 Mb with ‘Connect Domain’ plan to 20 Gb with ‘VIP’ plan), built-in Google Analytics and Premium Customer Support.

Disadvantages

Although Wix offers tons of great features and hundreds of stunning templates, there are some things that may bother you. Firstly, it’s their advertisement in the Connect Domain plan which pushes you to upgrade to a higher plan.

Secondly, there’s no way to generate human-readable URLs for your pages. The URL format generated by the builder doesn’t look good.

Wix doesn’t open up the codes. You can’t tweak your site’s source code.

Comparison with Competitors

The inability to edit code and switch templates, messy URLs and other downsides may drive you towards a more flexible website builder. If you’ve tried Wix and didn’t managed with it, or want something different, you can take a look to the Wix alternatives – the main competitors among all website builders.

If mentioned above is not enough, here are some more alternatives to Wix:

Are these any better than Wix? Well, it all depends on how in-depth you want to customize your site, whether you need the ability to write human-readable URLs and switch templates, among other aspects.

Wix FAQ

Here we collected the most common frequently asking questions about Wix that may be helpful for you:

Question: Who is it for?
Question: Is it free?
Question: Can I change Wix templates?
Question: Are Wix websites mobile-friendly?
Question: Can I edit my Wix site on a code level?

Have you any other questions about Wix? Drop us a message via comments or feedback form and we’ll try to find an answer regarding to your issue.

Wix Review: Conclusion

Wix is a robust website builder with an impeccable reputation. Its most positive sides are a great template selection, ease of use and versatility. However, there are things that can be inconvenient.

So, weigh the pros and cons for using this platform, read other Wix website builder reviews, or simply test the platform yourself to get a better idea about this web service.

You may also want to take a look at our miscellaneous collection of Wix example websites. We hope you enjoyed our review of Wix.

Summary
Review Date
Reviewed Item
Wix.com
Author Rating
5
» » Wix.com Review
  • Михаил Берелет

    http://elect-sitebuilder.ru/item/1-wix – free information about Wix on Russian

  • irida1988

    Wost site builder EVER!PERIOD!!!Just see their forums or search on google and see for yourself what is going on with their broken editor!!!

    • Hi Irida, I don’t really understand what you mean. Wix is a popular site builder that has proven effective for many website types. I’ve just checked my Wix account, everything was fine, including the editor :).

  • Hi, Howard! I sent you an email yesterday, signed Didi. I would be grateful if you could answer me. Maybe my e-mail is in spam?! Thanks for support!

  • Hey Howard, Nice review. I just did a full review on Wix also and did a 30 min video walkthrough. I forgot to research the non-pretty URLS although I did notice that. I’m surprised they don’t give a way to make that a bit more user friendly and search engine friendly. I’ll have to look around a bit more.

    • Hi Ryan,
      Thanks for stopping by. I hope they’ll fix this issue in the future. There’s always room for improvement 🙂

    • StillLooking

      I was told that the ungainly URLs are a result of them having to use AJAX programming… search Google…

      • That’s right, when you see the hashbang “#!” in the URL, it’s using AJAX to serve dynamic content. Wix follows Google’s guidelines to serve up another page for web crawlers. Still not ideal in my opinion if you’re concerned about SEO.

  • Edwin Gautreau

    I know you said you can’t change templates, but is it not possible even after choosing one of their paid plans?

    • Hi Edwin,
      Unfortunately, you can’t change templates, regardless of the chosen plan.

      • StillLooking

        This is because of how wix have structured their software. Everything uses ‘absolute positioning’. I would like Anchor Text to work on ‘relative positioning’, then, when changes are made to the website content, the Anchors would still be in the correct place relative to the text it is supposed to point to. You wouldn’t appreciate this requirement until you encounter the need yourself. What is really annoying is that they suggest that you add your request to their wishlist. But to change to relative positioning would be a major issue for wix… but they don’t tell you this…

        • That’s true. They have to rebuild the system from the ground up to implement this.

    • techeden

      I used Wix website creator, and I couldn’t change my theme.

  • Ryan, Were you compensated in any way for this blog post? Just curious.

    • Who’s Ryan? 🙂 My name is Howard.
      The opinions expressed in this review are my own, and I wasn’t compensated.

      • Sorry about that Howard. I got you mixed up with a previous commenter that you were interacting with.

  • Hi Howard, is wix a good website builder for a simple portfolio site with a shopping cart? I’m about to start a handmade jewelry site…

    • Hi Mary,
      If you need a simple portfolio with a built-in shopping cart, Wix will certainly handle it. Check out our collection of Wix-powered websites, there are some jewelry shops, too: http://superbwebsitebuilders.com/wix-active-website-examples/

    • StillLooking

      wix is very easy to use, there is no question about that! However, there are several issues that you don’t discover until you want to do something slightly different. For your purpose, I would suggest that you use PayPal Buy Buttons. These are free, whereas you have to pay for an online shop before you have a chance to try it out. You could use the ecwid shopping app which does allow you to build a shop with up to 10 products without paying anything, and I think it’s better than the current wix shop. They are, apparently, now beta-testing a new e-commerce solution. This will not sort out my issues: when users download files, either sold or free, the file is given a software-generated name of random-looking characters, not the name given to it by you. Also you cannot display this file on your website for users to inspect before they download…

      • Hi! Thanks for sharing your experience! So do you still have a Wix website? What about an interview for our website, as a Wix customer?

    • Dominick Mezzapesa

      DO NOT USE WIX EVER!!!

      First Google Hates WIX they use HTML5 which is flash and flash means you have no content

    • Hate you

      Mary, just shut up!

  • techeden

    This is the most recent Wix.com review, guys! Thanks! Really helpful.

  • Dominick Mezzapesa

    DO NOT USE WIX EVER!!!

    First Google Hates WIX they use HTML5 which is flash and flash means you have no content

    I have 469 pages on my site http://www.wildlifeplanet.net and not one page appears on google search, Hell I even searched for http://www.wildlifeplanet.net and not one of my 469 pages came up on the first 25 pages of search results… LOL some guy who owns wildlife-planet.com has a banner on his page and he came up #3

    I applied for adsense and they rejected me because I had no content and 11 words on the site… WTF? I have 469 pages of content and probably 500,000 words… Hell I wrote 5 published novels so writing words is not a problem… Punctuation YES but that’s why they invented editors.

    I asked wix and they wrote a “cut and past” response… “Your SEO looks good and we guarantee you that google see it. Try adding more content to the site… Google loves more content” OMG WTF IS THAT?

    DON’T USE WIX YOU’LL REGRET IT

    • Hi Dominick,
      Thanks for your comment. Your website looks great, but I see that its content is not unique. You can’t get higher rankings simply by copying and pasting articles from the web. Content is important if it’s unique. Wix does have some SEO issues, but you should realize that there’s much to be done on your part.

  • Melkersmasher

    you guys are right, wix is easy to use but sometimes you wish that there were more stuff to do dot you think. Which site do you prefer? please answer me. 🙂

  • Hate you

    Guys, go to hell, what’s you up about? who cares about wix?

  • Melkersmasher

    That’s not nice Mr. hate you!

  • Tori

    WIX is a very cool site. but there is a serious downside about them.
    they follow and even exceed the herd when it comes to politics. for example Iranian viewers, a number of more than 30 million users, are banned to see your site. As a business owner I don’t want to lose a chance to get more attention across the world.

    and you know what is very funny here? Iranians can review and log on into wix.com but if you host your domain on wix, your site can not be seen from iranian IP. that’s ridiculous.

    • Sorry to hear that.
      Those interested in more details on this problem see this thread: https://www.wix.com/support/html5/ugc/d71c0ccd-1263-44cb-93d1-692532053e06/a20ae89c-5ad1-402e-95c6-52c046c16a39

      • mori

        Thank you very much Howard,

        this is a shock to me. wix.com is giving a false information on that thread, since I received the following reply from them yesterday.
        i quote:

        “Replies (1)

        Reply from Danas
        Yesterday

        Hello,

        Thank you for contacting Wix support.

        Please note that all Wix sites are banned from being used or viewed in Iran.
        If you are experiencing issues with viewing your site elsewhere, please let us know.

        Feel free to contact us again if you need any further assistance.

        Warm Regards, Dana”

  • Hyaden McLean

    Looks like a good and easy in use software as it is based on a drag & drop interface. Thank you for the article.

  • kdammers11 .

    Maybe my problem is that I am not tech savvy enough, but I can’t understand how to use Wix (On the other hand, I have designed a couple of simple web sites using html). I can’t find a tutorial and don’t understand the curt words and phrases. It doesn’t mimic things like PowerPoint or MSW, and I can’t figure out how to drag-and-drop — even though I’ve seen the list of commands. I’m trying to configure the top ribbon so I have about 5 drop-down boxes, but I have not the faintest idea how to do that. IThe help doesn’t answer my questions with anything relevant.And Wix is slow on my computer.

  • Chris

    Try to add a second language and building a wix site becomes a nightmare

  • David Philips

    I just moved my site to wix. Worst decision ever. Looks great but their “mobile friendly” version is sooo slow to load, scrolling is useless until about 40 seconds after opening, half the content loads wrongly or doesn’t load at all and the customer support is absolutely useless. All they do is palm the problem off on you or someone else and keep refusing to address it. I paid for a year and will have to stick it out now but will NOT be renewing. Don’t go with WIX!

  • Galerie P. CLOSTERMANN

    N’utilisez jamais de site internet chez Wix, probablement le pire provider qui existe. Wix passe son temps à faire de la publicité mensongère partout, vous faisant croire à de somptueux sites qui en réalité ne fonctionnent jamais et sont très, très lents, à tel point que même vous avez envie de partir de votre propre page. Sauf évidemment si vous ne mettez que deux ou trois apps dessus, auquel cas il ne ressemble à rien.

    Leur équipe ne résout aucun problème, ne donne aucune solution. La seule réponse est en permanence la même : videz vos caches, redémarrez votre navigateur !

    Avez vous déjà dit à vos clients : “Si vous souhaitez accéder à notre site, videz donc vos caches Monsieur, enfin, comment faut-il vous le dire ?”

    On rêve d’entendre ce genre de nullité comme réponse de la part d’un support de provider de nos jours, et jamais aucune autre solution.

    Les sites Wix sont définitivement à proscrire, n’utilisez Jamais ce provider.C’est une publicité totalement mensongère, et malhonnête.

    De plus, après une page installée presque gratuitement, chez Wix, tout est payant !!! La nullité, c’est comme le minimalisme artistique, cela coute très cher.

    Wix : Fuyez ce provider, c’est le seul conseil à donner.

    —————————————————

    Be careful, don’t use Wix website. Wix is maybe the WORST provider ever seen. Wix team always make false advertising everywhere.

    Wix website are totally unfunctionals. No answer from support, or stupid answers with no solutions to problems.

    Very SLOW websites, or if you made a page with very few (2 or 3) elements : They seem being able to give you a very nice and beautiful website but you can’t use it when you use apps. It is totally false advertising. Images send to socials are very very little and absolutely not interesting, many bugs and more and more and more….

    The only answer from Wix team, if we can call them a team, is to clean history and cache. Did you ever says to your clients : “hey buddy, if you want to access our website, clear your cache !!!” RIDICULOUS !!!

    Don’t forget that : with Wix, you have a low price initial webpage, but after ALL is paying.

    Never use Wix websites, they are dishonest and unscrupulous about their product and services.

    ————————————–

  • fazila hameed

    My teenage daughter made me a website through WIX for my home daycare. It was free. I don’t mind to pay a reasonable amount. how do I attract customers through the website. i only need 4 or 5 clients a year

    • Hi, Fazila,
      Even if you need a small amount of clients your website must be presentable – it’s a face of your business in the Internet. But the free Wix plan gives you an unreadable Url. for the best option you could try uKit – it’s a good solution for small business today and the price is more than democratic – $4/mo with year subscription plan.

  • Maya

    Looks easy to build a website. May I know are there have some templates for eBook? And is possible to add some elements to the template? (undersatood the templates can’t be changed). thanks

    • Hi, Maya,

      You’re right, it’s rather easy to build a website with Wix. For your issue you may take a look on real websites powered by Wix in my Wix Blogs Examples review http://superbwebsitebuilders.com/wix-blogs-examples/ , it may be helpful for chhosing your template. You may also check Wix website templates ‘Blogs’ and ‘Creative Arts’ Categories at their official page http://www.wix.com/website/templates/ . Some of them could be used for e-book site.
      ‘is possible to add some elements to the template?’ – it depends what elements you want to add. You can add all available Wix website design elements or tools that you find in the Wix App Market.
      And you’re clearly understood that once you’ve chosen a template, you can’t simply switch it to another one.

  • sophie33

    How does it generate traffic? Also, I am able to see websites of other Wix users? Is there like a home page to do so?

    • Hi, Sophie,
      Thanks for your comment.
      You can see sites of Wix users in 3 ways:
      1) Look at my handpicked Wix website examples http://superbwebsitebuilders.com/wix-active-website-examples/
      2) Go to the website examples on the official Wix website.
      3) Visit Wix Arena website. There you can find lots of Wix-powered websites from worldwide users.

      • sophie33

        hello howard,
        I actually looked into wix arena, it seems like it is a website of designers of websites. What i am asking is that if i could actually see websites of wix users from a homepage (not sure if that makes any sense). It’s just like I am on facebook, and i can view profiles of my friends, in this case their websites.
        In addition, I am wondering if people can leave comments to blogs on wix. I know that there is a comment box for feedback, what about actual comments to posts?

        Thanks.

        • Hi, Sophie,
          as Wix isn’t a social network like Facebook or any other, this means that not every Wix user wants to share its website. So you can discover those resources in the way I’ve mentioned above.
          As to the your second question – you can post comments there through the ‘leave a reply’ form at the bottom of the post.

          With Regards,
          Howard.

  • Nina F.

    What I learned the hard way: Wix falsely advertises AdSense as a monetization option but it turns out that their sites are illegible to AdSense text crawlers. So Wix has robbed me and many others (the issue is all over the help forums) who have paid them money to build our sites on their platform under the pretense that we’d be able to monetize via AdSense, only to learn that we can’t. They deny the issue outright and chalk it up to the AdSense application process, but it’s BS. The AdSense forums make that clear.

  • I did not like Wix customer service, I thought they were pretty over priced but to be fair they have a better web builder with many more features than weebly. I guess it basically comes down to Price vs Product. http://www.wildlifeplanet.net