Our today’s post is about white labeling, a powerful strategy to increase distribution while staying concentrated on making the product rather than worrying about marketing.
Many software companies including website builders use white labeling as an important component of their business strategy, because it’s beneficial to both sides: producers get more customers without extra marketing investments, while resellers earn commissions without having to worry about the product they sell.
We’ve done some research on this topic to bring you a list of website builders that either offer a white label solution or interesting alternatives to it. Whether you’re an independent designer, a srtartup, or an established company, we’ve got you covered.
XPRS white label
First in our review and, probably, the most flexible white label solution, XPRS is aiming at enterprising web designers, web design agencies, resellers and startups. With the site builder’s white label solution you get full control on all elements of the editor.
This includes pricing, languages (users can add any new language that they need), domain registration, templates, creating users, editing all sites and more.
You start with a very small initial investment (a $350 yearly payment) and you can create and publish as many sites as you want. Also all sites get unlimited hosting for free no matter how much traffic they get.
There are also tiers relevant to agencies and hosting companies that gives them the ability to host the sites on their servers and charge users for that as well.
If you need those and more options like cPanel integration, own domains API and other developers features, XPRS offers two White Label Packages: ‘Host It Yourself‘ and ‘Servers Control‘. In addition to ‘Standard White Label‘ you (or your company) receive an unlimited potential to manage website builder’s functional under your brand. The cost of those packs are $2500 and $25000 respectively.
Helpful Tip: you can reduce ‘Standard White Label’ cost by 20% using promocode you can find at XPRS website on White Label page.
Wix white label
Opposite to XPRS website builder, Wix doesn’t currently offer white labeling, but they do have two attractive options, though:
- Become an affiliate to earn money on revenue generated from your site. Once you have created an affiliate account and got your unique links, you can direct new users from your site to Wix and get compensated for everyone who ends up upgrading to Premium.
- Become a Wix partner. As a Wix partner, you’ll create websites for your clients using the Wix system, and get paid not only for your design work by your clients, but also by Wix for each Premium site. This plan works similar to their affiliate program.
uCoz white label
uCoz is one of the most popular web services in Eastern Europe, and it’s looking to expand into new markets across the globe. uCoz operates a content management system and a web hosting with since 2005. It has 16 localizations with more than 1 million active users.
In a nutshell: uCoz white label lets you resell a full-featured website builder under your own brand name. For more details visit the site builder’s official website.
Weebly white label
While uCoz primarily targets large-scale partners, Weebly appears to aim at freelance web designers. Their small-scale white label solution also known as ‘Designer Platform’ provides users with a back end dashboard which can be fully rebranded.
There are no upfront fees to get started. The platform allows designers to use the system’s WYSIWYG editor, templates and hosting free of charge. You are only charged once the site is published live to the client’s domain ($8-$25/mo) for each published website. Weebly allows designers to charge their clients higher than their fees to earn recurring income month after month.
For more details about Weebly Designer Platform watch their introductory video.
Webydo white label
Webydo takes a similar approach. As a platform clearly aimed at web design agencies and independent designers it offers white labeling as an included feature in three plans: Pro, Team, and Agency.
This feature allows you to fully rebrand the system. Designers can add their own logo to the login page, the dashboard, the DMS (design management system) and CMS.
Duda white label
The DudaPro partner program provides resellers with an array of white labeled tools: a full version of the Duda editor; client login page and dashboard; site preview screens and more. All the URLs for these tools will be under the reseller’s domain name. The display of each element is customizable.
Duda partners automatically get access to both DudaOne (responsive site builder) and DudaMobile (mobile-only site builder). For partners, Duda offers wholesale pricing with additional discounts for most productive designers. Click here for more information on DudaPro.
Squarespace white label
Though Squarespace has a separate system for advanced users called ‘Developer platform’ where you get full code control, there’s no white label version of Squarespace.
All of these site builders offer amazing opportunities to help you grow your business. Have you had success as a reseller or partner? Share your story in the comments!