Webflow was launched in 2012 as a way to empower designers to build custom sites without learning how to code. At the time, there were already many code-free website builders like Weebly, Squarespace and Wix just to name a few. These were all template-driven, meaning you would need to pick a pre-designed template and customize it to get the desired look. But most designers (yes, designers use site builders, too) don’t work that way. They prefer to start with a blank canvas.
This gap was soon filled with a whole new generation of site builders, with Webydo and Webflow as leading brands.
So, at this point you should already know that Webflow is targeting designers and advanced users, while Squarespace is primarily meant for the end user: hobbyists, independent professionals, bloggers and entrepreneurs who have no web creation experience.
So our intention isn’t to find out which builder is better, but rather to familiarize you with them and discuss their strengths and weaknesses.
#1 Ease of Use
Webflow. Webflow provides a familiar Photoshop-like visual interface that designers will love and first-time web builders will find difficult. I really like the way Webflow visually displays the HTML structure and CSS properties. It’s intuitive, yet working knowledge of HTML/CSS is still necessary.
Squarespace. Squarespace requires no professional experience. The builder is designed for non-techies, so it uses less sophisticated terminology and has a slighter learning curve. See how to build a page on a new Squarespace site:
Webflow vs Squarespace. Both website builders are easy-to-use if they’re used by their target users. Webflow is meant for people who know a thing or two about web design, so on the surface it looks more complicated.
#2 Feature Set and Flexibility
Webflow. Webflow comes with a set of standard web components like divs, text blocks, buttons you name it and a series of customizable widgets such as responsive sliders, social media icons, email forms, maps and more.
When your website is ready, you can export its HTML/CSS code and take it where you want (available for Personal, Professional and Team users).
Squarespace. Squarespace is more flexible, as its main goal is not only to help users design their websites, but also fill them in with maximum functionality, including built-in shopping carts, blogging engine, content auto-posting to connected services and more.
Squarespace vs Webflow. While Webflow is focused on providing design-specific features helping designers draw websites for their clients, Squarespace offers a more practical feature set.
In both site builders, some of the more advanced options are hidden from the workspace, but can be toggled on. If you’re handy with code, you can sign up for Squarespace Developer platform.
Webflow. You can either choose a ready template or start from scratch. There’s a marketplace for templates, paid and free. You can also submit your own templates. All templates are responsive.
Squarespace. Squarespace offers some of the most beautiful templates in the industry. There are eCommerce, personal, business, wedding, portfolio and other templates. Each template is optimized for mobile viewing.
Webflow vs Squarespace. With Squarespace, you can switch templates any time. With Webflow, it’s impossible. The only drawback of Squarespace is that you can’t start from scratch.
#4 Customer Support
Webflow. Webflow has an extensive knowledge base comprised of how-to-articles, detailed video tutorials and community-driven forum. If you can’t find the answer within the help center, you can contact one of the Webflow experts via email.
Squarespace. In addition to a series of video tutorials, in-person workshops, Q&A community website and email support, Squarespace also offers live chat assistance during weekdays from 3am to 8pm EST.
Squarespace vs Webflow. In our opinion, both services offer enough support resources. Webflow doesn’t provide live support, yet its forum members are very active. You can share your Webflow projects with the community with a few clicks enabling other users to see your projects without making any edits to them.
#5 Pricing Policy
Webflow. Webflow has a free account which is the best way for everyone to get started. Paid plans range from $14/mo to $70/mo. Students who sign up with a college email address get 50% off.
Squarespace. Squarespace’s pricing is simpler. There’s no free version, only a 14-day trial and three subscriptions ($8-$30/mo). Your choice will mainly depend on the website type you need: a personal site, business presence or store.
Webflow vs Squarespace. The two platforms are too different to compare them from the financial side. Nevertheless, if to compare the single-site plan, Squarespace appears to offer more for the same price.
Webflow vs Squarespace: Conclusion
At the moment, Webflow is a kind of static website builder that isn’t tied to any CMS or blogging system which makes it inferior to Squarespace that comes equipped with its own blogging engine and even eCommerce. But Webflow, in its turn, has its own unique features that designers love.
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