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Top Web Design Trends for 2015

Here at SuperbWebsiteBuilders, we know that when it comes to what’s trending, it never hurts to be one step ahead. To help you, our lovely readers, build even more beautiful websites this year, our team compiled a list of the top design trends and predictions to keep an eye on in 2015. Two thousand and fifteen! Sounds so futuristic, but it’s already here!

back-future

Before getting to the juicy stuff, let’s start by paying tribute to the key trends that made a big splash in 2014. Actually, we can do that in a single word: SIMPLICITY. It was all about being simple, functional and to the point.

As a big fan of minimalist design I am happy to report that simple will continue beating fancy in the coming year. Better still, simplicity will serve as a base for emerging trends.

Responsive

‘Go responsive or go home’, – I saw this headline on nearly every trusted web design blog. That’s kind of a harsh statement, but there’s strong reasoning behind it. Mobile phones have already overtaken personal computers as the most common Internet access devices, which means you can’t procrastinate anymore. We’re living in a multi-screen world where having an optimized website is a must for any business.

The good news is that you don’t have to be a coding champion to make your site look and work impeccably across different devices. There are many ready, affordable solutions that work out of the box. uCoz, for example, offers a library of new free responsive templates, Wix provides a built-in mobile editor, and DudaMobile instantly converts existing desktop sites into mobile-compatible pages.

New uCoz Templates New uCoz Templates

Typography

Web fonts have come a long way over the past few years, and there are still advances to come. Typography is going to get lots of love in 2015. Type kits are expected to become even more affordable, and that will probably cause an explosion of beautiful, typography-based websites. A greater emphasis will be placed on personalized, handwritten fonts – ones with irregularly sized letters without clean lines.

DudaOne Fonts DudaOne Fonts

Tip: when choosing a site builder make sure it allows you to upload custom fonts.

Background Images

Beautiful background images have been and will continue to be one of the simplest ways to make a memorable impression on your site visitors. High quality photographs create a powerful, elegant look that enhance your brand without overwhelming visitors with too much content.

Finding a hi-res image can be time-cosuming, so many site builders partnered with various image providers to make the creative process a bit easier (and more affordable!) for you. Thus, Adobe Muse acquired Fotolia, and Wix cooperated with Bigstock.

Bigstock Images Bigstock Images

Ghost Buttons

Ghost buttons are all the rage these days. Not only are they gorgeous, but also very practical. Simple and elegant, ghost buttons are the best option for CTAs placed over beautiful, full-screen backgrounds. Combined with a subtle hover animation, ghost buttons will make your site stand out among competitors.

Wix Ghost Buttons Wix Ghost Buttons

Scrolling

Marketers rejoice! Homepages will continue to get longer, which means you’ll be able to present your product at its finest, leaving the ‘above the fold’ concept behind. Built wisely, long welcome pages can help you visually guide the user to the intended focal point and thus increase the conversion rate.

Scrolling will continue to dominate clicking in 2015 because it’s easier and allows for more dynamic interactions. It’s also mobile friendlier.

Bonus: Flat Design

If you’re reading this post, chances are you own a flat design website, and you’ll be wondering whether flat will stay in power in 2015. Don’t fret, it will. A perfect marriage of form and function, it will only continue growing. In the coming year it will start using subtle gradients, animation and layering, while still relying on the fundamentals of flat design.

There are a lot of great web design trends to look forward to in 2015, and it’s safe to assume some of these will mature and become the new standard. Have you already seen these trends out in the wild? Or perhaps you’ve been already using some? Share your experience in the comments!