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Super Bowl or Super Website Builders Bowl?

This year, there were at least three website builders which took the advantage of the giant platform for brand exposure – the Super Bowl. Never mind that they’ve paid up to $4.5 million for a 30-second spot; Super Bowl broadcaster NBC still garners the biggest audience for a single program, making these spots worth every penny to most marketers.

So, here are the ads:

GoDaddy

We’ll start with GoDaddy, as it was its 11th consecutive year:

Quick sidenote: Initially, there was ‘a puppy ad’ produced specifically to run on the 2015 Super Bowl. The ad was very controversial, and over 40,000 people signed a petition to get GoDaddy to pull the ad. Here’s the ad, in case you haven’t seen it:

Squarespace

For Squarespace,  it was its second Super Bowl commercial. The commercial features Jeff Bridges who wants you to get better sleep:

Find out more about their first Big Game commercial.

Wix

Finally, here’s the Wix’s 30-second spot. They aired a Super Bowl commercial for the very first time:

What are your thoughts? Are these videos worth the investment?