The importance of having a mobile-friendly website only continues to grow. With more searches being carried out on smartphones and tablets, not having an optimized web presence leads to poorer conversion and in some industries, can result in going out of business.
The mobile mania is unstoppable, and Google is constantly encouraging the creation of mobile-friendly websites. After months of testing, the major search engine has launched the mobile-friendly label for the mobile search results. The new label notifies users if a website is optimized for mobile devices. Mine is 😎 :
In order to see that label attached to your website in the mobile search results, adhere to the following requirements:
- Avoid mobile-unfriendly software, like Flash.
- Use text that’s readable without zooming.
- Display content in such a way that users don’t have to scroll horizontally or zoom.
- Use tap-friendly buttons/links.
To make sure your website meets these criteria, simply check it with the Mobile-Friendly Test.
The label is an added incentive for website builders to optimize their platforms for mobile devices. Luckily, many have already taken care of that: uCoz released a bunch of free responsive templates, Wix introduced the Optimized Mobile View solution… Interestingly, some younger website builders have been developed with the multi-screen world in mind from the start 🙂 , like DudaOne, for example.