Please raise your hand if you want more website visitors. Of course you want. Me too 🙂 . Today we speak about one of the most effective lead generation marketing tactics – business blogging. Did you know that 92% of companies who blog multiple times a day acquire new customers through their blog on a regular basis?
A business blog is more than just a lead generation channel. Aside from leads, it brings many other great benefits. Some of these are:
Authority. Business blogs help establish authority. The best blogs answer common questions their customers have. If you are creating content that’s helpful for your customers, it will help establish you as an authority in their eyes. Can you imagine the impact of publishing an educational post for your first-time users?
Though ‘establishing authority’ is an intangible metric, it’s pretty powerful stuff.
Long-term results. Once your post is published and ranks in search engines, it can continue to get traffic and generate leads as well as help customers get started for days, weeks, months and years to come.
A place to promote your new business features and news. Your business blog helps you bridge the gap between your customers and your product. Use it to promote your updates, highlight important events, invite customers to take part in webinars and contests etc.
So, if you realize the importance of running a business blog, but the only thing holding you back is not knowing where to get started, Yola site builder will help you. Yola’s marketing gurus have created a Blogging eBook to help you write your first posts. You can get the book in exchange for your email address or pay with a Facebook post or Twitter tweet 🙂 .